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Browse the largest online selection of photo and video gear. Choose your period of rental, and we’ll send you what you need.
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ship or pickup
Your order will arrive on the day you specify. You also have the option of picking up your order at one of our locations.
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Shoot to your heart’s content with the highest quality professional equipment.
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When your due date arrives, just use your prepaid label and the box your order came in to ship it back to us.
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Important Things to Consider

• Your rental begins when the first delivery attempt is made. If you do not think you’ll be available for home delivery, please contact us to arrange for delivery to another location.

• Your rental must be returned to its pick up location or postmarked by your shipper before the same day cut-off time. Contact the location you’ll be bringing the return package to in advance to find out what the same day cut-off time is. Remember, local pickup spots and ship centers have varied hours!

• For your security, get a receipt from whoever you are dropping your gear off with for return.

Emergencies:

Has there been an emergency? We understand. Please communicate your issue with us as soon as humanly possible so that we may properly address your needs with regards to your order. We are available by email, live chat, and by telephone during standard business hours.

Normal Video Lenses

Normal
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    What Is a Normal Lens?

    Normal lenses tend to mimic what the human eye would see. On a camera, the normal lens is typically the standard focal length. This means that the normal lens will differ based on the camera you are using. In order to figure out the normal focal length, you have to look at the diagonal of the sensor of the camera. For example, a DSLR with a sensor of 36 millimeters by 24 millimeters would have a normal lens of 43.27 millimeters. Most normal lenses in this case would round up to about 50 millimeters.

    The focal length of a lens is important when looking at the depth of field. Depth of field refers to the sharpness of the foreground and background of the actual subject of the shot. You may want to rent standard lens if you are interested in creating a video as the human eye may see it.

    A normal lens is between a telephoto lens and a wide-angle lens. A telephoto lens zooms in on the subject and typically takes close-up shots while a wide-angle lens gets wider shots. The benefit of the normal lens is that the subject usually remains undistorted at an average distance as does the background of the image.

    Normal Video Lens Rental

    It can be hard to own all of the necessary equipment for making professional-looking videos. The gear may get expensive and hard to store. That's where BorrowLenses comes in. You can rent equipment for a weekend or an entire week in order to become more familiar with different lenses and brands. This normal video lens rental is beneficial because you don't have to invest a lot of money before trying a product.

    Get all of the necessities from BorrowLenses to ensure your video turns out well. Look through our selection of gear today.