Login
0
GET $25 OFF ANY RENTAL $50+ WITH CODE 25OFF50
GET $25 OFF ANY RENTAL $50+ WITH CODE 25OFF50
X
rent
Browse the largest online selection of photo and video gear. Choose your period of rental, and we’ll send you what you need.
ship or pickup
Your order will arrive on the day you specify. You also have the option of picking up your order at one of our locations.
shoot
Shoot to your heart’s content with the highest quality professional equipment.
return
When your due date arrives, just use your prepaid label and the box your order came in to ship it back to us.
Important Things to Consider

• Your rental begins when the first delivery attempt is made. If you do not think you’ll be available for home delivery, please contact us to arrange for delivery to another location.

• Your rental must be returned to its pick up location or postmarked by your shipper before the same day cut-off time. Contact the location you’ll be bringing the return package to in advance to find out what the same day cut-off time is. Remember, local pickup spots and ship centers have varied hours!

• For your security, get a receipt from whoever you are dropping your gear off with for return.

Emergencies:

Has there been an emergency? We understand. Please communicate your issue with us as soon as humanly possible so that we may properly address your needs with regards to your order. We are available by email, live chat, and by telephone during standard business hours.
Sony Alpha a7R IV Mirrorless Digital Camera
Sony Alpha a7R IV Mirrorless Digital Camera
Sony Alpha a7R IV Mirrorless Digital Camera
Sony Alpha a7R IV Mirrorless Digital Camera
Sony Alpha a7R IV Mirrorless Digital Camera
INCLUDED
Body Cap
Camera Strap
Battery
Charger

See More

DETAILS

The Sony Alpha a7R IV Mirrorless Digital Camera combines many of the stellar features of the various a7 series cameras into 1 powerful multimedia machine. It beats the already-high resolution sensor of its predecessor, the a7R III, by offering an astounding 61 megapixels. It maintains the same loved features of the prior model, such as super-flexible ISO range and 5-axis sensor-shift image stabilization, and introduces some notable new features:

Getting the Most Out of a Sensor

Sony aims to offer the same imaging power found in medium format cameras but in a portable package. It's the first to offer such a high megapixel sensor in this form factor. The sensor has been developed with a back-illuminated design, offering high sensitivity without increasing noise. This Exmor R BSI CMOS sensor is supported by an enhanced BIONZ X image processor, which allows you to shoot with 15 stops of dynamic range. Use real-time Eye EF and Tracking AF technologies up to 10 FPS or while shooting UHD 4K – all with more phase-detection AF points for notably faster and more accurate focusing. For those seeking the ultimate in detail, Pixel Shift Multi Shooting has been renewed to support compositing 16 images for 240.8MP results, all with the true-to-life detail, texture, and color this new system excels at.

Fastest Camera in Its Class

It's difficult to get both extremely high resolution and speed but the a7R IV offers both. Take advantage of a shooting speed of 10 FPS with the redesigned mechanical shutter. Crop down from full frame to APS-C and still enjoy 26.2MP imagery! This, coupled with the wide AF point coverage, the enhanced AF tracking, and dual UHS-II SD card slots that can handle high volume, makes the a7R IV the ideal camera for not only portraits and still life but also wildlife, sports, and events.

New Design Features

Several practical small changes can be found in the a7R IV. Gain better manual control over your AF points with a refined multi-selector, which has a new shape and texture. Sharpness settings in the Creative Style function have been increased from +/-3 to 5. A number of small customization and menu enhancements have been made, including a Save/Load Settings function that allows you to save camera settings in an SD card to load into other a7 cameras. The menu interface overall has improved. The shutter has been reworked to include a brake that subdues mechanical front and rear curtain vibration. It's also quieter, though Silent Shooting is still an option. There is a new OLED viewfinder with a "High Quality" mode that gives you extra fine details with minimal moiré. When shooting moving subjects, you can use the 120 FPS setting to minimize display motion blur. The grip is deeper for a better hold when using heavier lenses.

Video Workflows for Pros and Novices

While amateurs will enjoy the a7R IV's intuitive Touch Tracking, Fast Hybrid AF, and Eye EF for movies, there are plenty of features designed with pros in mind. The multi-interface hot shoe now works as a digital audio interface and allows direct connection to new devices, like the digital ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit (not included). This gives you an additional audio option to the 3.5mm microphone port. As with the a7R III, this camera is equipped with internal 4K shooting and S-Log2, S-Log3, and Hybrid Log-Gamma. You can capture 4K movies in Super 35mm mode without binning, condensing the amount of data required for 4K by about 2.4 times. Easily identify your movie files with assignable XAVC S file prefixes. Focus Peaking also has been greatly improved, with a blue color added to the existing red, yellow, and white choices.

The a7R IV has continued the a7-series' tradition of being an all-around, go-to camera with pro-style options. It is ideal for portrait, lifestyle, and commercial photographers but it is also an amazing tool for travelers, multimedia creatives, documentarians, or shooters who just like to do a little of everything with high resolution results.

NOTES

  • • The a7R IV is a full frame E mount camera but is fully compatible with crop frame E mount lenses when the camera is in APS-C crop mode.
  • • We make every attempt to have a fully charged battery for you but we can’t guarantee it 100%. If you need a fully charged battery, please request it via the order notes. Battery life is approximately 90-170 minutes during continuous movie capture or around 530-670 still frames.
  • • A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100Mbps recording.
  • RENTAL INCLUDES

  • • Body Cap
  • • Camera Strap
  • NP-FZ100 Battery
  • • Charger
  • SPECS

  • • Sensor: 61MP Full Frame CMOS
  • • File Format: Stills – JPEG, RAW Up to 9504 x 6336 / Video – XAVC S (MPEG-4 AVC/H.264)
  • • Resolutions & Frame Rates:

  • 3840 x 2160 at 23.98p, 25p, 29.97p (4:2:2 8-Bit, Externally via HDMI)
  • 3840 x 2160 at 23.98p, 29.97p (100Mbps, Internally)
  • 3840 x 2160 at 23.98p, 29.97p (60Mbps, Internally)
  • 1920 x 1080 at 23.98p, 29.97p, 59.94p (Up to 50Mbps, Internally)
  • 1920 x 1080 at 23.98p, 50p, 59.94p (4:2:2 8-Bit, Externally via HDMI)
  • 1920 x 1080 at 120 FPS (Up to 100Mbps, Internally)

  • • ISO Range: 100-32000 (Extended Mode: 50-102400)
  • • AF Points: 425 Contrast Detection/567 Phase Detection
  • • Ports: ⅛ Headphone, ⅛ Microphone, PC Sync-In, Micro HDMI (Type D), Micro USB 2.0 (Type B), USB-C
  • • Flash: Hot Shoe Only, PC Sync-In
  • • FPS: Up to 10
  • • Lens Compatibility: E Mount (Lens Not Included)
  • • Memory: Dual UHS-II SD/SDHC/SDXC Slots (Cards Not Included)
  • • Live View, 3.0" Tilting Touchscreen LCD
  • • Built-In WiFi
  • • Built-In Stabilization
  • • Weight: 1.46 lbs
  • MANUAL

    There is no manual for this product.

    REVIEWS

    Sony Alpha a7R IV Mirrorless Digital Camera

    Rent a Sony Alpha a7R IV Mirrorless Digital Camera. BorrowLenses provides rentals for professional photographers, videographers, and photography/videography hobbyists.
    Added to WishList
    $190.00 $3,498.00 Retail
    Days
    Reset Dates
    Notify Me

    WHY RENT FROM US?


    Real-time Availability
    Plan your rental entirely online in a click

    Free Cancellation
    Book your gear in advance without the risk

    Backed by Experts
    Support from pros from selection to setup

    BL Quality Check
    Every rental is hand inspected, cleaned & prepared

    Fast and Easy Shipping
    Delivery to your door with return shipping included

    Low or No Deposit
    Easy access to the gear you want
    GET $25 OFF ANY RENTAL $50+ WITH CODE 25OFF50
    Get Great Gear and Save Money with BorrowLenses Used