Record in the Format You Need

Not every video camera is capable of outputting raw sensor data. For all cameras, data is captured and converted to a video output that can be easily viewed and used. However, some shooters need that data before its converted. The benefit to this is having footage without any processing baked in – giving you the absolute most control in post production.

Creative Freedom of Raw Recording

Raw footage is a fairly recent option for videographers and is now well known thanks to RED. It has to be run through software to be interpreted before you can edit it. This is more work but it's worth it to some shooters. There are also cameras that shoot in a "light" version of raw, giving you the latitude but with much smaller file sizes. These compression models are mathematically or visually "lossless".

The BorrowLenses Benefit

When it comes to video gear rentals, BorrowLenses is your go-to company. No matter what the reason is for your rental – corporate gig, personal film project, or a wedding – you can find quality gear here that gets the job done. All you have to do is select your items and have them delivered to your home or on location. When you are done, simply return the package to a pickup location or send it back in the box it came in using a prepaid label.