There are major differences between photography and cinema lenses that beginner videographers must know before starting their film projects. We’ll explain parfocal lenses, breathing, focus throw, T-Stops, and more.
Gain some historical context for frame rates, learn how to quickly combat rolling shutter effects, and prime yourself on the basics of resolutions. As a photographer who has transitioned to including video work for clients, I understand how daunting all this can seem. Let this introduction be your guide for confidently exploring your settings for more natural looking footage – even for a beginner!
San Francisco based photographer Michael O’Neal has a style characterized by his affinity for minimalism and shoots a wide range of content including lifestyle, fashion, still-life, and wildlife. In this “Behind the Shot” he takes us along his South America travels and into his creative process of adding video into his fashion editorial workflow.
Head down to Panama with a complete Ronin novice and discover how you can shoot professional-looking footage even if you’re brand new to gimbal stabilizers.
Color matching is an important process for filmmakers. It allows for consistent lighting across scenes (making shots taken at different times look like they were shot at the same time), makes more less or more flattering results on people, and sets the overall tone and mood of an environment. Here are the basics of color temperature and a brief primer on the science of light and color.
Get recommendations on the top DSLRs for home movies, plus more!
Take a break from dinner planning this holiday season to discover a few of our favorite pairings among some of the latest gear to hit the BorrowLenses shelves. Get consumed by these pre-made packages and save money versus renting each item (no coupon clipping required)!
With school sports back in full effect, the volume of sports packages being rented is at a seasonal high! To ensure our customers the very best support, we reached out to pro sports photographer Matt Maniego to see if he could recommend an ideal video kit to create high-quality keepsake memories of your kiddos on the field.
San Francisco-based freelance filmmaker and photographer Matt Maniego recently had the opportunity to see how the new Sony FS7 would stand up to the standard of his professional shooting needs.
There are few places on Earth that allow you to use the full feature set of your camera skills and most people don’t think that place would be the grand old American amusement park! In prep for the summer season, Kris Rowberry of Great American Thrills shows you how to get spectacular shots while having fun at the same time in his Top Ten Tips for Amusement Park Photography.