Custom White Balance and Color Matching for Video

Custom White Balance and Color Matching for Video

Color matching is an important process for filmmakers. It allows for consistent lighting across scenes (making shots taken at different times look like they were shot at the same time), makes more less or more flattering results on people, and sets the overall tone and mood of an environment. Here are the basics of color temperature and a brief primer on the science of light and color.

Product Photography – The Basics

Product Photography – The Basics

Product and fashion photographer June Kim has a tailor-made way about crafting images for her clients. Here, she outlines her workflow for product shoots by detailing her equipment choices and demonstrating how to successfully light a tabletop setup, plus how to create a seamless browsing experience for potential consumers.

Small Subjects with Big Impact: 5 Photography Techniques for Better Kid Portraits

Small Subjects with Big Impact: 5 Photography Techniques for Better Kid Portraits

See how easily you can get memorable kid portraits with these 5 shooting techniques that are approachable enough for beginners while also being stimulating practice for seasoned photographers. These techniques can be applied to any photography style and they will help grow your skills no matter where you are starting from.

Lighting for a Catalog Shoot

Lighting for a Catalog Shoot

For this shoot, I decided to start simply. I began with one light, a Paul C. Buff Einstein light inside a large umbrella. We were shooting in a relatively small studio, however, so the light didn’t completely wrap around the model, leaving a shadow on the wall behind. We wanted almost no shadows – just enough, in fact, to bring out the texture on some of the clothing. The single light delivered a bit too much of a shadow, so we added additional lighting.

Give Feedback – Get a Reward

Give Feedback – Get a Reward

Our survey asks important questions – how can BL improve? What should we be carrying? Let us know what you love (and hate) about the rental process. We also would like to hear what YOUR photography/videography plans are for 2016! At the end, save your special promo code for a future order. Your opinion counts but we won’t know what it is unless you tell us so please fill out this 10 minute survey. Hurry! You have only until...
Latest Gear at BorrowLenses – July Edition

Latest Gear at BorrowLenses – July Edition

Canon finally has an affordable 4K camera, Tokina’s got some cool Cine zooms for you, and we have the latest addition to the Leica family. It’s that time of the month again folks: here’s the July edition of all the fresh new gear at BorrowLenses! Hive Lighting Wasp Plasma PAR Light Kit Plasma lighting is catching on big-time these days. These kits from Hive Lighting draw relatively little power and, according to Hive, output the equivalent of 400–4,000 watt HMI lamps. Best of all, they have adjustable color temperatures and intensity, giving you a range of between 4,600K to 7,000K. Depending on the accessories you mount, they can put out a blistering 5,000 foot-candles of power at 10 feet. Doing the math, that’s… let’s see… carry the one… a lot of f-stops. Really. The Wasp Par kit comes with one par light, 4 lenses to give you a variety of lighting options, a set of scrims and barn doors. SmallHD Sidewider EVF We recently got the SmallHD 502 monitor into our inventory, and this flip-out frame and loupe is the perfect compliment to that monitor. It mounts – somewhat counterintuitively at first – sideways to the frame, which actually allows you to place the monitor parallel to your camera and gives you more of a run-and-gun-style add-on, which documentary filmmakers will appreciate. Interestingly, unlike other EVF/loupes, this one moves the monitor away from in front of your face, providing you with better situational awareness of your environment. The unit rents with the EVF loupe, a diopter assembly that lets you adjust it from –2 to +4, and a carrying...