Triple threat graphic designer, photographer, and videographer Joshua Fortuna has created quite the Instagram following over the past few years for his unique combination of mediums. His hand-drawn designs atop common objects, such as his daily consumption of coffee and lay-flat camera equipment, has kept his followers engaged and showing their appreciation of his identifiable design aesthetic.
Sports and fitness photographer Alexis Cuarezma has been on a roll these past few years after landing high-profile clients such as Sports Illustrated, HBO Sports, and Nike, while also creating inspired personal projects. His unique style has taken years to formulate and we were lucky to have him share a sneak peek into how he chooses what gear to shoot with depending on the project.
SD. HD. Full HD. Quad HD. UHD. 4K. DCI4K. Something-point-something-K. Video resolutions are confusing enough for consumers but as a content creator they are even more confounding. Here at BorrowLenses, we carry cameras that shoot everything from 720p HD all the way out to 6K. That variety can be somewhat confusing when you’re trying to sort out just which camera you need to rent and what resolution to actually shoot at once you’ve rented it. And that’s before you begin diving into the world of aspect ratios, too.
Zeiss expands its lineup for Canon and Nikon mounts, gimbals get even smaller, and in a shocking move, Sony reveals new gear! It’s that time of the month again folks: here’s the latest edition of all the fresh, new gear that arrived at BorrowLenses in October!
With only four official photographers we held quite a bit of responsibility on our shoulders as we were contracted to document 1100 players of 71 teams representing 25 countries during 380 games on 10 fields in only 6 days of non-stop sports photography!
Nikon’s old 500mm and 600mm f/4 lenses were excellent bits of glass (though calling them “bits” is an understatement). But what’s good can always be improved and Nikon has done just that with this pair. By incorporating flourite elements into the design, they’ve made them between 20% and 25% lighter, which makes these two the lightest lenses in their focal length/aperture in the world.
Landscape shooters love their wide-angle lenses. From the amazing Nikon 14–24mm f/2.8 to the new Canon 11–24mm f/4, it’s usually the wides that get everyone excited about landscape photography. Every so often, however, it pays to change things up.
We’re feeling like standing outside the door of our San Carlos or Waltham headquarters and yelling, “New gear! Get your new gear! Fresh off the FedEx truck, new gear!”