Latest Gear at BorrowLenses – July Edition

Latest Gear at BorrowLenses – July Edition

Canon finally has an affordable 4K camera, Tokina’s got some cool Cine zooms for you, and we have the latest addition to the Leica family. It’s that time of the month again folks: here’s the July edition of all the fresh new gear at BorrowLenses! Hive Lighting Wasp Plasma PAR Light Kit Plasma lighting is catching on big-time these days. These kits from Hive Lighting draw relatively little power and, according to Hive, output the equivalent of 400–4,000 watt HMI lamps. Best of all, they have adjustable color temperatures and intensity, giving you a range of between 4,600K to 7,000K. Depending on the accessories you mount, they can put out a blistering 5,000 foot-candles of power at 10 feet. Doing the math, that’s… let’s see… carry the one… a lot of f-stops. Really. The Wasp Par kit comes with one par light, 4 lenses to give you a variety of lighting options, a set of scrims and barn doors. SmallHD Sidewider EVF We recently got the SmallHD 502 monitor into our inventory, and this flip-out frame and loupe is the perfect compliment to that monitor. It mounts – somewhat counterintuitively at first – sideways to the frame, which actually allows you to place the monitor parallel to your camera and gives you more of a run-and-gun-style add-on, which documentary filmmakers will appreciate. Interestingly, unlike other EVF/loupes, this one moves the monitor away from in front of your face, providing you with better situational awareness of your environment. The unit rents with the EVF loupe, a diopter assembly that lets you adjust it from –2 to +4, and a carrying...
Latest Gear at BorrowLenses – May Edition

Latest Gear at BorrowLenses – May Edition

The pace of gear releases in our industry seems to be constantly increasing these days. Every month, we have new photo or video gear coming into our offices so we thought we’d start putting together a roundup of everything new we have available to rent. Here’s what’s come in during the last month or so: Profoto B2 AirTTL Location Kit   Profoto gear just keeps getting better and better. The guys over at Resource Mag Online have put up a nice video review that you can check out here, but here’s the short and sweet: It’s Profoto’s legendary quality meets portability meets TTL metering for Canon and Nikon shooters. You can, of course, also hook up your standard PocketWizards for manual triggering as well. This is a fantastic light for location shooting when you want a bit more power than a standard speedlight. Elinchrom 800W/s D-Lite RX4 Monolight Kit   Since we’re on the subject of lighting, the guys at Elinchrom haven’t been standing still either. We now have one of their newest lights in stock, and it’s available as a kit that comes with light stands, small softboxes, and the Skyport SPEED transmitter for triggering these flashes. We love these lights, and you can pair them with Elinchrom’s legendary Deep Octa or 6′ Light Bank for some incredible lighting. Fuji XF 16-55mm f/2.8 R LM WR Lens Fuji keeps making waves with their incredible line of X-series cameras and lenses, but this particular one is really the one Fuji shooters have been waiting for. The equivalent of a 24-82.5mm lens on a full-frame camera, this zoom is weather-sealed...
Tip of the Week: Understanding Sensor Crop Factors, Part 1

Tip of the Week: Understanding Sensor Crop Factors, Part 1

Every week, we post a photography-related tip on our blog. These tips are typically inspired by questions we get from our customers. Sometimes we might feature a technique tip, and sometimes a gear recommendation. If there’s something specific you’d like to see in this section, let us know. Email us at blog@borrowlenses.com. You’ve likely heard the term “Crop Sensor” before, and if you’re new to the world of digital photography, then you may only have a rudimentary understanding of what that means. In Part 1 of this series, we take a look at three different types of sensors and the practical effect they have on lens selection. In Part 2, we’ll take a look at what this means for depth of field, and that “bokeh” thing everyone’s talking about. What’s a “Crop Sensor” camera anyway? To understand what a “Crop Sensor” camera is, you first have to understand what a “Full Frame” sensor camera is, and that takes us back to the days of film photography. A piece of 35mm film measures approximately 36 x 24mm in size, and that’s the size of the sensor in “Full Frame” cameras like the Nikon D4 and the Canon 5D Mark III. Cameras with these sensors typically occupy the higher end of Canon, Nikon and Sony’s offerings, and are also among the most expensive DSLRs you can buy from them. All three manufacturers also make cameras with smaller chips. Nikon and Sony have cameras like the Nikon D7000 and the Sony A77 that have “APS-C”-sized sensors measuring 23.6 x 15.7mm. Canon’s APS-C sensor is a bit smaller, measuring 22.2 x 14.8mm. Canon...