Welcome to the BorrowLenses Blog
We're a camera rental giant with small business-style customer service. Our mission is to advance the photographic and cinematic dreams of pros and novices alike by providing superior, cutting-edge gear in a more affordable way. Rent, shoot, return – it's as easy as that. You choose what you want, when you want to receive it, and for how long you want to rent it for. Welcome to our blog! Here, you'll find inspirational content, BL news and updates, and helpful tutorials.
A couple of weeks ago, we posted a few tips for folks shooting with the Atomos Shogun external monitor/recorder. I’ve had some time to put my unit through a few shoots and have some first impressions to share. Look and Feel Some folks have commented on the fact that the Shogun feels a bit cheap […]
We recently received the Atomos Shogun external monitor/recorder, a bit of gear a lot of customers have been eager to work with for some time now. We’re currently putting it through its paces and will have sample footage for you soon, but for now, we thought we’d put together a few tips and tricks that […]
As resolutions begin to wane, now is a good time to look back at 2014 and glean some instructive trends in photography and videography from the past year. Here are some of our favorite infographics, charts, and general industry knowledge from 2014:
We have a new cine lens for rent – the FE PZ 28-135mm f/4 G OSS. It’s ideal for both the Sony FS7 and the Sony a7S but will mount on any E mount camera. It is ideal for run-and-gun style shooting, documentary filmmaking, and any other cinematic use where portability is important. Here are some features that really stand out […]
Action sports photography has taken me all over the world, and my latest trip was to Sin City, where I spent two days shooting the final round of the 2014 Red Bull GRC series for, you guessed it, Red Bull. The event was just off of the Strip at the Linq Casino and Resort, at […]
Upon embarking on my first cross-country road trip, I went to the internet in search of tips suggested by fellow photographers who have also made this iconic exploration. To my surprise, there were few contemporary articles published depicting the experience of others in relation to the photographic aspect of the trip. In my search, however, […]
Get a jump start on the impending tax season! If you are considering taking your photography/videography to the next level and becoming a business, you will need to know a few things about taxes. Below is a brief list of things to consider, followed by some links to more in-depth guides. • Determine if your […]
Seán Duggan is a fine art photographer, author, educator, and an Adobe Certified Photoshop Expert with extensive experience in both the traditional and digital darkroom. His Jump Start series provides photographers with the informative ideas to effectively experiment with alternative photographic equipment.
How do you make every day count as a photographer? How do you make every day count for yourself? There is 1 major project that thousands of people start every January 1st that improves their lives and it has nothing to do with going to the gym.
The holiday season is in full swing and for many of us it is a time to spend with friends and family, some of whom we may not get to see often. Is it great to have that group shot of long lost friends or 3 generations of family in one frame? YES! But why […]
We celebrate progress on all levels – whether you’re a pro trying to stretch your personal limits or a novice who just learned how to shoot manually. We get better every year that we stick to our photographic and cinematic goals. Here are the personal favorites of 2014 from a variety of our employees, friends, […]
Macro photography is much like a meditation practice: there must be a willingness to experiment outside your comfort zone, practiced patience, and a dedication to learning. The genre has been a popular niche for decades and now with easier accessibility to the tools it takes to create this kind of photo, there are a few […]
SmugMug’s huge family of photo lovers spans the spectrum, from family historians to high-volume, full-time pro photographers. But no matter what your camera is capturing, it’s important to be sure that the photos stay where you want them, and that your expectations for who gets a copy is met. That’s where we come in.
Garth Milan is a famous action sports photographer and a customer of BorrowLenses. Milan originally started photographing action sports because of his own interest in skateboarding, mountain biking, and motorcycle riding. This year he did a Red Bull photo shoot with Harrison Barnes and was kind enough to share some insight and images from the […]
Underwater housing units allow you to shoot photos and video up to 33′ under water while the sound blimps reduce shutter sounds by up to 90%. So whether you’re doing ethereal, watery fashion shoots, capturing athletes in strong surf, or being as inconspicuous as possible at a special event, we’ll have you (and your gear) covered with AquaTech.
Portrait photography is a very common entry port into a burgeoning photographic hobby or even career. There are several main categories of portrait photography, environmental portraits being one of the first attempted due to its accessibility. To accomplish a successful environmental portrait you do not need a studio, elaborate lighting techniques, or hair and make-up specialists. […]
As a landscape photographer who hikes a considerable amount, I am always looking for ways to lighten my load on and off the trail. After switching to full frame DSLRs years ago, I had never considered the Fuji system due to the cropped (APS-C) sensor. Despite being convinced I’d never go back to a crop sensors, I couldn’t help my curiosity after hearing so many great reviews coming from Fuji converts.
Fall is the landscape photographer’s dream season but Halloween is when portrait photographers get all of the fun! Check out the images below, plus gain some shooting tips from working photographers. Let the shapes and shadows of the night inspire you and have a safe and happy Halloween from everyone at BorrowLenses!
Every year, SmugMug cofounder Chris MacAskill hosts a Halloween photo booth in his garage. Read on to find out how he does it and gain tips on building your own bewitching booth!
Filters are optional accessories that can either be screwed onto, dropped in front of, or dropped into lenses. They are usually made of glass with a metal or plastic frame. We put UV filters on almost all of our lenses going out on rental because even cheap filters help protect the front element during transport. […]
This weekend is Fleet Week here in San Francisco and given numerous emails I’ve received about photographing the event I thought I would consolidate my tips to photographing the Blue Angels. Following these 10 Blue Angels photography tips as originally found on my blog should put you on the fast track to walking away with some […]
Fall is the photographer’s dream season and we asked photographers both experienced and new to share fall photos that we hope will inspire you. From traditional landscapes, to football, and autumn weddings, here is what fall means to these shooters. Learn what they used to capture the scene and gather ideas for your own adventures. […]
Seán Duggan is a fine art photographer, author, educator, and an Adobe Certified Photoshop Expert with extensive experience in both the traditional and digital darkroom. His Lightroom Viewfinder series provides photographers with the tools they need to effectively use Lightroom for organization, editing, and printing.
Senior portraits have been an American tradition for over a hundred years and were traditionally shot by a school-invited studio where everyone was posed the same way. Today almost anything goes for a senior portrait and that can be lucrative for freelance photographers. If you’re new to senior portrait photography, here are some things to […]
The sheer volume of iconic imagery is boundless. Although enticing to point your camera and begin clicking away at the first landmark you see, below are some quick tips that will help set you apart from the crowd. Use Foreground to Your Advantage Landscape vistas are awe inspiring and finding a vantage point that grants you […]
How many times have you been overwhelmed by the number of pictures you took while traveling? Most of the time we take pictures without planning ahead for how we’re going to use them. Countless memorable vacations are taken and photography keepsake books are never made. Here are some things to keep in mind while shooting […]
The Panasonic GH4 is an amazing little camera. One thing that stood out to me in all the signal and noise out there was that this camera isn’t a great performer at high ISO. My initial quick tests bore that out. But I wanted to know if I could shoot at night, in a place like San Francisco’s Fisherman’s Wharf, and still walk away with usable footage?
Printed pictures carry a power that digital viewing does not. Here are a few reasons why you must keep the photographic tradition of printing alive and allow viewers to take part in and understand your unique perspective of the world.
Do you agonize over sacrificing quality in favor of comfort when packing camera gear for vacation? I tossed my hefty Nikon D800 aside and rented the Sony RX100 III from BorrowLenses.com for vacation. Sony’s third iteration of an already well-regarded model opened my eyes to just how far point and shoots have come.
In celebration of Shark Week we have put together some not-so-traditional shark images from amateur and professional photographers alike. Dive in and share your own best shark shot!
We are ecstatic about the new SmugMug Film series that showcases the world’s most epic and exciting photographers working today. The dedication and drive of these photographers is demonstrated in the short videos that give a behind-the-lens look at the people who capture beauty and wonder each day with their cameras.
Every wedding photographer is always seeking to get the perfect image that will capture the unique setting, timing, and location of the big day. Bobby and Tanya of Frozen Exposure Photography + Cinematography have written up a quick tutorial on how to create unique wedding portraits using sparklers. Check it out and make your own photos shine!
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