Welcome to the BorrowLenses Blog
We're a camera rental giant with small business-style customer service. Our mission is to advance the photographic and cinematic dreams of pros and novices alike by providing superior, cutting-edge gear in a more affordable way. Rent, shoot, return – it's as easy as that. You choose what you want, when you want to receive it, and for how long you want to rent it for. Welcome to our blog! Here, you'll find inspirational content, BL news and updates, and helpful tutorials.
I specialize in fine art panoramic landscape photography, wildlife photography, and indigenous portraiture from remote locations around the world. A visit to Nepal and a trek in the Himalayas should be a priority on every photographer’s bucket list. Here’s some helpful knowledge for making the most of your Nepalese expedition.
We’re giving away a ton of brand new gear this year! At Imaging USA, we gave away a Fuji X-A2 and at NAB, we’ll be giving away a new DJI Osmo 4K Handheld Camera. Thousands visited us in our booth at WPPI this year in Las Vegas. They got some free gifts and discounts but only 1 gets to win the grand prize of their choice of a new Canon 5D Mark III, Nikon D810, or Sony a7SII.
Nikon’s top of the line APS-C camera comes with a lot of improvements from its predecessor, the D7100. We took the Nikon D7200 for a spin and did hands-on testing to see if its upgrades are worth the investment. Read on to find our conclusions across ergonomics, speed, battery life, video capabilities and more.
Sports and fitness photographer Alexis Cuarezma has been on a roll these past few years after landing high-profile clients such as Sports Illustrated, HBO Sports, and Nike, while also creating inspired personal projects. His unique style has taken years to formulate and we were lucky to have him share a sneak peek into how he chooses what gear to shoot with depending on the project.
Thanks to modern camera gear, the time has never been better for capturing night sky images, or “astrophotography”. It takes a little more than just pointing your lens upward, however. There are a few tricks to creating an unforgettable night under the stars. Here is what you need to know to get started.
For seasoned photographers, lighting becomes an instinct as much as a skill. But beginners are often flailing – placing their lights in different spots and getting wildly different results, becoming frustrated in the process. The following is a list of lighting laws to help you navigate the sometimes unpredictable lighting world. Knowing these basic laws will calm you down when things aren’t going your way and will also produce more consistent results.
There’s no question that if you’re looking to do a shoot lit only by moonlight, then the a7SII is going to trump its high-megapixel sibling. We wanted to see if there was a massive and substantive difference between the two in normal shooting conditions.
If you’re unhappy with the lens you have (or don’t have one at all) and you don’t know what you should use, find guidance in my straightforward suggestions below for new Canon and Nikon DSLR shooters. You must be equipped with this knowledge because not all lenses work as intended on all DSLRs, even within the same brand.
Rebecca Gaal embarked on a one-month endeavor with a band of committed volunteers into the most remote regions of the Himalayas and Tibetan Plateau. Find out how Gaal prepared to document the challenging humanitarian relief effort and what gear she chose to bring along to some of the highest inhabited villages on earth.
You could win your choice of a Canon 5D Mark III, Nikon D810, or a Sony a7SII at WPPI!
We’re giving away a ton of brand new gear this year. Be sure to visit our booth at WPPI this year to win cameras (like a 5D Mark III or a Sony a7S II), plus other great prizes. Thousands visited us in our booth at Imaging USA this year in Atlanta, Georgia. They got some free gifts and discounts but only 1 gets to win the grand prize of a Fuji X-A2 Mirrorless Camera with 16-50mm Lens!
The Sony a7SII has a couple of neat features that make it a worthy upgrade over its predecessor. It still has the same class-leading low-light performance but adds in-camera 4K recording and a new S-Log3 shooting mode – something that’s typically found on Sony’s more expensive video cameras. This clearly makes the Mark II version of the a7S as a very video-centric ILC, so we took it out to see just how different the S-Log3 mode was from the S-Log2.
The field of film emulation software has some pretty well-established players in both the video and stills worlds. On the still photography side, there’s Google’s Nik Collection software, VSCO’s Film Series of plugins, and a variety of others. On the video side, however, things are… somewhat more complex (as all things video generally are).
For this shoot, I decided to start simply. I began with one light, a Paul C. Buff Einstein light inside a large umbrella. We were shooting in a relatively small studio, however, so the light didn’t completely wrap around the model, leaving a shadow on the wall behind. We wanted almost no shadows – just enough, in fact, to bring out the texture on some of the clothing. The single light delivered a bit too much of a shadow, so we added additional lighting.
The Nikon D7100 and Canon 70D are popular among beginner to intermediate level photographers for being powerful crop sensor cameras at a very affordable price. These are both excellent options for people who are looking to get their feet wet in DSLR photography or those who want to upgrade their first rig. Picking between these two cameras can be a challenge – but we’re here to help.
Our survey asks important questions – how can BL improve? What should we be carrying? Let us know what you love (and hate) about the rental process. We also would like to hear what YOUR photography/videography plans are for 2016! At the end, save your special promo code for a future order. Your opinion counts […]
There are more than a dozen Neutral Density filters available under the Video section of our website, ranging from screw-on fixed-value ND filters to high-end Schneider rectangular filters for matte box stages. In this video, we walk you through why you’ll want an ND filter when shooting video and what your options are.
Shooting in cold weather isn’t without challenges. Here are some tips that will help armor you against the temptation to let your camera hibernate this winter.
A year in review reveals improvements in our work – whether we realized it along the way or not. Even the pros take stock of their accomplishments, what they learned, and how to do better next time. Below are 20 final products from working photographers and why they feel it is among their best work of 2015.
As they prepare to discontinue their “classic” line of ZF and ZE lenses, Zeiss have released the “Milvus” line of lenses to replace them. I took the 85mm f/1.4 Milvus out for a try and came back much more impressed than I have been with their older ZF/ZE lenses, which have begun to show their age.
Take a break from dinner planning this holiday season to discover a few of our favorite pairings among some of the latest gear to hit the BorrowLenses shelves. Get consumed by these pre-made packages and save money versus renting each item (no coupon clipping required)!
The world of macro photography has been an interest for me ever since I got my first camera. That camera was a little Casio point and shoot that was maybe 2 or 3 megapixels. I was out shooting that first day with it and noticed on the mode dial a little flower icon and thought I’d set it to that and go shoot some flowers. I was several feet back from some Clematis (yes, I remember the exact flower) and the camera would not focus. After some trial and error I realized I needed to be closer to get focus…a LOT closer.
SD. HD. Full HD. Quad HD. UHD. 4K. DCI4K. Something-point-something-K. Video resolutions are confusing enough for consumers but as a content creator they are even more confounding. Here at BorrowLenses, we carry cameras that shoot everything from 720p HD all the way out to 6K. That variety can be somewhat confusing when you’re trying to sort out just which camera you need to rent and what resolution to actually shoot at once you’ve rented it. And that’s before you begin diving into the world of aspect ratios, too.
If you’ve considered upgrading to a full frame DSLR, look no further than the Canon 6D and 5D Mark II. Both equally powerful cameras, we’ve outlined the key differences between the two before you make a commitment. We break down the details like sensor strength, SD card storage, low light capabilities and autofocus that will make a big impact in your investment.
Zeiss expands its lineup for Canon and Nikon mounts, gimbals get even smaller, and in a shocking move, Sony reveals new gear! It’s that time of the month again folks: here’s the latest edition of all the fresh, new gear that arrived at BorrowLenses in October!
Why I found the a7SII to be the perfect camera for video/still dual shooting in fast-paced environments, like the Doctor Almanzar Foundation in the Dominican Republic.
Don’t let your photography skills hibernate this season. Fall is the unofficial “photographer’s favorite season” and spring gets all the love for being lucrative but winter has way more benefits than you might expect. Check out these 10 reasons why you should be getting geared up more than ever for winter.
Kevin Smith is an explorer and photographer with a love of nature, wildlife, boats, and people’s experience of adventure. As a geographer and former marine park ranger in Canada’s remote regions, he is an expert wilderness guide and one of the top bear-viewing guides in the country. Since 2001, he has operated a boutique expedition cruise company in British Columbia and Alaska, guiding people to photograph the places and experiences he loves.
With the exception of Speedlights, portable lighting options are limited. Fortunately, that is starting to change and every year we’re getting more and more powerful, wireless lighting. So cut the cord and try out one of these travel-friendly lights for your next event, reunion, or on-the-road portrait session!
In a shocking move, Sony have released new gear, Atomos unleash a killer product, we’ve got something that will let you paint with light, and… is that an iPad on your tripod? It’s that time of the month again folks: here’s the September edition of all the fresh, new gear at BorrowLenses!
With school sports back in full effect, the volume of sports packages being rented is at a seasonal high! To ensure our customers the very best support, we reached out to pro sports photographer Matt Maniego to see if he could recommend an ideal video kit to create high-quality keepsake memories of your kiddos on the field.
With only four official photographers we held quite a bit of responsibility on our shoulders as we were contracted to document 1100 players of 71 teams representing 25 countries during 380 games on 10 fields in only 6 days of non-stop sports photography!
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