Welcome to the BorrowLenses Blog

We're a camera rental giant with small business-style customer service. Our mission is to advance the photographic and cinematic dreams of pros and novices alike by providing superior, cutting-edge gear in a more affordable way. Rent, shoot, return – it's as easy as that. You choose what you want, when you want to receive it, and for how long you want to rent it for. Welcome to our blog! Here, you'll find inspirational content, BL news and updates, and helpful tutorials.

WPPI Giveaway Winners Announced

We’re giving away a ton of brand new gear this year! At Imaging USA, we gave away a Fuji X-A2 and at NAB, we’ll be giving away a new DJI Osmo 4K Handheld Camera. Thousands visited us in our booth at WPPI this year in Las Vegas. They got some free gifts and discounts but only 1 gets to win the grand prize of their choice of a new Canon 5D Mark III, Nikon D810, or Sony a7SII.

Nikon D7200 Review: Hands-On Expert Review

Nikon’s top of the line APS-C camera comes with a lot of improvements from its predecessor, the D7100. We took the Nikon D7200 for a spin and did hands-on testing to see if its upgrades are worth the investment. Read on to find our conclusions across ergonomics, speed, battery life, video capabilities and more.

BL Spotlight with Sports Portraiture Photographer Alexis Cuarezma

Sports and fitness photographer Alexis Cuarezma has been on a roll these past few years after landing high-profile clients such as Sports Illustrated, HBO Sports, and Nike, while also creating inspired personal projects. His unique style has taken years to formulate and we were lucky to have him share a sneak peek into how he chooses what gear to shoot with depending on the project.

Aim High with Easy Night Photography Tips for Beginners

Thanks to modern camera gear, the time has never been better for capturing night sky images, or “astrophotography”. It takes a little more than just pointing your lens upward, however. There are a few tricks to creating an unforgettable night under the stars. Here is what you need to know to get started.

Easy Lighting Laws to Boost Shooting Performance

For seasoned photographers, lighting becomes an instinct as much as a skill. But beginners are often flailing – placing their lights in different spots and getting wildly different results, becoming frustrated in the process. The following is a list of lighting laws to help you navigate the sometimes unpredictable lighting world. Knowing these basic laws will calm you down when things aren’t going your way and will also produce more consistent results.

New DSLR Owners: What You Must Know About Full Frame vs Crop Frame Sensors Before Choosing a Lens

If you’re unhappy with the lens you have (or don’t have one at all) and you don’t know what you should use, find guidance in my straightforward suggestions below for new Canon and Nikon DSLR shooters. You must be equipped with this knowledge because not all lenses work as intended on all DSLRs, even within the same brand.

Photography Notes from Nepal

Rebecca Gaal embarked on a one-month endeavor with a band of committed volunteers into the most remote regions of the Himalayas and Tibetan Plateau. Find out how Gaal prepared to document the challenging humanitarian relief effort and what gear she chose to bring along to some of the highest inhabited villages on earth.

Imaging New Camera Winner + Upcoming Shows & Prizes

We’re giving away a ton of brand new gear this year. Be sure to visit our booth at WPPI this year to win cameras (like a 5D Mark III or a Sony a7S II), plus other great prizes. Thousands visited us in our booth at Imaging USA this year in Atlanta, Georgia. They got some free gifts and discounts but only 1 gets to win the grand prize of a Fuji X-A2 Mirrorless Camera with 16-50mm Lens!

Field Report: Sony a7S II S-Log2 vs S-Log3 Test

The Sony a7SII has a couple of neat features that make it a worthy upgrade over its predecessor. It still has the same class-leading low-light performance but adds in-camera 4K recording and a new S-Log3 shooting mode – something that’s typically found on Sony’s more expensive video cameras. This clearly makes the Mark II version of the a7S as a very video-centric ILC, so we took it out to see just how different the S-Log3 mode was from the S-Log2.

Color Grading Made Eas(ier) with FilmConvert

The field of film emulation software has some pretty well-established players in both the video and stills worlds. On the still photography side, there’s Google’s Nik Collection software, VSCO’s Film Series of plugins, and a variety of others. On the video side, however, things are… somewhat more complex (as all things video generally are).

Lighting for a Catalog Shoot

For this shoot, I decided to start simply. I began with one light, a Paul C. Buff Einstein light inside a large umbrella. We were shooting in a relatively small studio, however, so the light didn’t completely wrap around the model, leaving a shadow on the wall behind. We wanted almost no shadows – just enough, in fact, to bring out the texture on some of the clothing. The single light delivered a bit too much of a shadow, so we added additional lighting.

Nikon D7100 vs Canon 70D: The Best Cameras for Enthusiasts

The Nikon D7100 and Canon 70D are popular among beginner to intermediate level photographers for being powerful crop sensor cameras at a very affordable price. These are both excellent options for people who are looking to get their feet wet in DSLR photography or those who want to upgrade their first rig. Picking between these two cameras can be a challenge – but we’re here to help.

Give Feedback – Get a Reward

Our survey asks important questions – how can BL improve? What should we be carrying? Let us know what you love (and hate) about the rental process. We also would like to hear what YOUR photography/videography plans are for 2016! At the end, save your special promo code for a future order. Your opinion counts […]

Using ND Filters for Video

There are more than a dozen Neutral Density filters available under the Video section of our website, ranging from screw-on fixed-value ND filters to high-end Schneider rectangular filters for matte box stages. In this video, we walk you through why you’ll want an ND filter when shooting video and what your options are.

Field Report – Zeiss Score Big with the Milvus 85mm Lens

As they prepare to discontinue their “classic” line of ZF and ZE lenses, Zeiss have released the “Milvus” line of lenses to replace them. I took the 85mm f/1.4 Milvus out for a try and came back much more impressed than I have been with their older ZF/ZE lenses, which have begun to show their age.

Improve Your Macro Photography with Micro Four Thirds Cameras

The world of macro photography has been an interest for me ever since I got my first camera. That camera was a little Casio point and shoot that was maybe 2 or 3 megapixels. I was out shooting that first day with it and noticed on the mode dial a little flower icon and thought I’d set it to that and go shoot some flowers. I was several feet back from some Clematis (yes, I remember the exact flower) and the camera would not focus. After some trial and error I realized I needed to be closer to get focus…a LOT closer.

Understanding Video Resolutions

SD. HD. Full HD. Quad HD. UHD. 4K. DCI4K. Something-point-something-K. Video resolutions are confusing enough for consumers but as a content creator they are even more confounding. Here at BorrowLenses, we carry cameras that shoot everything from 720p HD all the way out to 6K. That variety can be somewhat confusing when you’re trying to sort out just which camera you need to rent and what resolution to actually shoot at once you’ve rented it. And that’s before you begin diving into the world of aspect ratios, too.

Canon 6D vs 5D Mark II: Battle of the Full Frame DSLR

If you’ve considered upgrading to a full frame DSLR, look no further than the Canon 6D and 5D Mark II. Both equally powerful cameras, we’ve outlined the key differences between the two before you make a commitment. We break down the details like sensor strength, SD card storage, low light capabilities and autofocus that will make a big impact in your investment.

Latest Gear at BorrowLenses – October Edition

Zeiss expands its lineup for Canon and Nikon mounts, gimbals get even smaller, and in a shocking move, Sony reveals new gear! It’s that time of the month again folks: here’s the latest edition of all the fresh, new gear that arrived at BorrowLenses in October!

Photographing the Wildlife and Fjords of British Columbia

Kevin Smith is an explorer and photographer with a love of nature, wildlife, boats, and people’s experience of adventure. As a geographer and former marine park ranger in Canada’s remote regions, he is an expert wilderness guide and one of the top bear-viewing guides in the country. Since 2001, he has operated a boutique expedition cruise company in British Columbia and Alaska, guiding people to photograph the places and experiences he loves.

Latest Gear at BorrowLenses – September Edition

In a shocking move, Sony have released new gear, Atomos unleash a killer product, we’ve got something that will let you paint with light, and… is that an iPad on your tripod? It’s that time of the month again folks: here’s the September edition of all the fresh, new gear at BorrowLenses!


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