Welcome to the BorrowLenses Blog
We're a camera rental giant with small business-style customer service. Our mission is to advance the photographic and cinematic dreams of pros and novices alike by providing superior, cutting-edge gear in a more affordable way. Rent, shoot, return – it's as easy as that. You choose what you want, when you want to receive it, and for how long you want to rent it for. Welcome to our blog! Here, you'll find inspirational content, BL news and updates, and helpful tutorials.
Standing under crisp, dark skies as the magical aurora colors the heavens and lights up the landscape all around you is something everyone should experience. However, aurorae are tricky to photograph, so here is some good info on how to successfully capture them.
When it comes to choosing a camera for travel photography there are some important factors to consider. Camera options are as varied as the types of photographers out there, so it helps to know what you are looking for. Here are some of our recommendations.
When the lights go down in the city, magic happens! How do you harness the incredible low-light capabilities of today’s DSLR cameras to create stunning urban nightscapes? With a solid combination of technical knowledge, gear, planning, and imagination, you can create incredible images in any city. Here’re some tips to get you started.
There are many types of vlogs out there but they all have one thing in common: a good camera. You must consider things like budget, portability, image and audio quality, recording time, and battery life. Here are some of the most popular cameras for vloggers to fit every need and budget.
Making images underwater is a totally new world for creativity and expression. However, shooting in the water takes a unique degree of preparation and equipment. I’ll share some of the methods I use to make pictures below the surface.
Every membership level comes with exclusive rewards and deals. Discover the one that’s right for you!
We’ve redesigned our mobile site for easier use on the go. It’s like having an entire camera store in your pocket! Here are some of our key features.
Do you ever wonder why you’re not nailing focus despite being told that your camera and lens are both fast and sharp enough for the job? It might not be because you’re missing the moment or going soft in the eyes. The solution might be buried in your settings.
Get recommendations on the top DSLRs for home movies, plus more!
We are closed for Independence Day, Monday, July 4th. Here are some fun summer shootings projects for the holiday.
Discover the best places, time of year, and smartphone tools you’ll need for great Milky Way nightscapes and other night sky photography subjects.
Do something a little different for your next party or event. Many go straight to setting up a photo booth but why not a video booth? Video might seem more complicated and expensive but we’ll show you just how easy it can be and the results will wow your guests.
This trade show season has been full of prizes and Cine Gear LA was no exception. Here we announce the winner of a brand new DJI Osmo 4K Handheld Camera!
Kenneth M. Ruggiano’s work has appeared in ESPN The Magazine, Sports Illustrated, The Hollywood Reporter and Golf Digest. Recently, he tackled a project that required some unique solutions and some very lightweight gear. Find out his outside-the-box solution for mounting a camera to an Olympic-style crossbar.
Product and fashion photographer June Kim has a tailor-made way about crafting images for her clients. Here, she outlines her workflow for product shoots by detailing her equipment choices and demonstrating how to successfully light a tabletop setup, plus how to create a seamless browsing experience for potential consumers.
We all know that without light there isn’t going to be a photograph. There are many different qualities of light and different directions to light, all of which can be accessed with the sun as our source. Every photographer strives to create imagery with the most dramatic and vivid light. This occurs naturally near sunrise and sunset but many of us forget about additional aspects of the sun that we can use to our advantage.
Beauty photographer Daryna Barynka shares her lighting setup and settings to produce unique, long exposure portraits with gels and glitter.
In just 2 minutes you can learn to overcome a creative plateau and become the artist you’ve always envisioned.
The coolest trade show of the year is just next week! Join us at Cine Gear Expo at the Paramount Studio Backlot in Hollywood. Registration is free until midnight, May 27th, 2016.
Graduation ceremonies can be extremely difficult to cover. You are either shooting in dark stadiums or out on football fields in midday sun. There are gobs of people but only 1 star you care about – and they are being pulled in a million directions by teachers and classmates. You won’t get second chances on most shots so here are 3 quick lessons you must learn (or reacquaint yourself with) before the big day.
Documenting the critically endangered brown spider monkey is a difficult job for cinematographers but it is even harder on gear. We discuss what to expect when shooting in Colombian jungles.
A day off for us means a free day for you! Keep your gear an extra day at no extra cost. Find out more here!
Photo safaris take more planning than almost any other type of vacation. Here are some essential gear recommendations to get you started.
Whether you are just discovering the acute world of macro photography or have faced its challenges and need some convincing to try again, we have put together a list of hacks that you may not find in the generalist guides.
Triple threat graphic designer, photographer, and videographer Joshua Fortuna has created quite the Instagram following over the past few years for his unique combination of mediums. His hand-drawn designs atop common objects, such as his daily consumption of coffee and lay-flat camera equipment, has kept his followers engaged and showing their appreciation of his identifiable design aesthetic.
We’re giving away a ton of brand new gear this year! At Imaging USA, we gave away a Fuji X-A2 and at WPPI we gave away the choice of a Canon 5D Mark III, Nikon D810, or Sony a7SII. Now, we’re giving away a new DJI Osmo 4K Handheld Camera!
Night photography has special benefits. You can keep shooting throughout the winter or keep up with your hobby without having to give up daytime work or other chores. Night photography also has its own special challenges. If you’re feeling a little in the dark about where to start, here are the most essential gear tips and settings to start the evening off right.
Photography is a fun and fascinating process. It’s easier now than ever to get started too. Long gone are the days of needing portable darkrooms or waiting hours to take a single photograph. You can dive in and start snapping away at anything that piques your interest.
Edward Nguyen was a wildlife photographer for around a decade before transitioning to portrait and fashion photography. Instead of starting over from scratch, Nguyen made his old gear adapt to his new subject and created a unique style in the process. Here he shares some of his insights on photographing children.
We’ve wrapped up here at #NABshow2016 and this year was full of exciting new releases and updates, just as we’ve come to expect! Here is a quick rundown of the latest and greatest.
See how easily you can get memorable kid portraits with these 5 shooting techniques that are approachable enough for beginners while also being stimulating practice for seasoned photographers. These techniques can be applied to any photography style and they will help grow your skills no matter where you are starting from.
Here are some things to expect when photographing your first wedding, along with gear that is best suited for creating everlasting memories.
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