Imaging New Camera Winner + Upcoming Shows & Prizes

We’re giving away a ton of brand new gear this year. Be sure to visit our booth at WPPI this year to win cameras (like a 5D Mark III or a Sony a7S II), plus other great prizes. Thousands visited us in our booth at Imaging USA this year in Atlanta, Georgia. They got some free gifts and discounts but only 1 gets to win the grand prize of a Fuji X-A2 Mirrorless Camera with 16-50mm Lens!

Field Report: Sony a7S II S-Log2 vs S-Log3 Test

The Sony a7SII has a couple of neat features that make it a worthy upgrade over its predecessor. It still has the same class-leading low-light performance but adds in-camera 4K recording and a new S-Log3 shooting mode – something that’s typically found on Sony’s more expensive video cameras. This clearly makes the Mark II version of the a7S as a very video-centric ILC, so we took it out to see just how different the S-Log3 mode was from the S-Log2.

Color Grading Made Eas(ier) with FilmConvert

The field of film emulation software has some pretty well-established players in both the video and stills worlds. On the still photography side, there’s Google’s Nik Collection software, VSCO’s Film Series of plugins, and a variety of others. On the video side, however, things are… somewhat more complex (as all things video generally are).

Lighting for a Catalog Shoot

For this shoot, I decided to start simply. I began with one light, a Paul C. Buff Einstein light inside a large umbrella. We were shooting in a relatively small studio, however, so the light didn’t completely wrap around the model, leaving a shadow on the wall behind. We wanted almost no shadows – just enough, in fact, to bring out the texture on some of the clothing. The single light delivered a bit too much of a shadow, so we added additional lighting.

Give Feedback – Get a Reward

Our survey asks important questions – how can BL improve? What should we be carrying? Let us know what you love (and hate) about the rental process. We also would like to hear what YOUR photography/videography plans are for 2016! At the end, save your special promo code for a future order. Your opinion counts […]

Using ND Filters for Video

There are more than a dozen Neutral Density filters available under the Video section of our website, ranging from screw-on fixed-value ND filters to high-end Schneider rectangular filters for matte box stages. In this video, we walk you through why you’ll want an ND filter when shooting video and what your options are.

Field Report – Zeiss Score Big with the Milvus 85mm Lens

As they prepare to discontinue their “classic” line of ZF and ZE lenses, Zeiss have released the “Milvus” line of lenses to replace them. I took the 85mm f/1.4 Milvus out for a try and came back much more impressed than I have been with their older ZF/ZE lenses, which have begun to show their age.

Improve Your Macro Photography with Micro Four Thirds Cameras

The world of macro photography has been an interest for me ever since I got my first camera. That camera was a little Casio point and shoot that was maybe 2 or 3 megapixels. I was out shooting that first day with it and noticed on the mode dial a little flower icon and thought I’d set it to that and go shoot some flowers. I was several feet back from some Clematis (yes, I remember the exact flower) and the camera would not focus. After some trial and error I realized I needed to be closer to get focus…a LOT closer.

Understanding Video Resolutions

SD. HD. Full HD. Quad HD. UHD. 4K. DCI4K. Something-point-something-K. Video resolutions are confusing enough for consumers but as a content creator they are even more confounding. Here at BorrowLenses, we carry cameras that shoot everything from 720p HD all the way out to 6K. That variety can be somewhat confusing when you’re trying to sort out just which camera you need to rent and what resolution to actually shoot at once you’ve rented it. And that’s before you begin diving into the world of aspect ratios, too.

Latest Gear at BorrowLenses – October Edition

Zeiss expands its lineup for Canon and Nikon mounts, gimbals get even smaller, and in a shocking move, Sony reveals new gear! It’s that time of the month again folks: here’s the latest edition of all the fresh, new gear that arrived at BorrowLenses in October!

Photographing the Wildlife and Fjords of British Columbia

Kevin Smith is an explorer and photographer with a love of nature, wildlife, boats, and people’s experience of adventure. As a geographer and former marine park ranger in Canada’s remote regions, he is an expert wilderness guide and one of the top bear-viewing guides in the country. Since 2001, he has operated a boutique expedition cruise company in British Columbia and Alaska, guiding people to photograph the places and experiences he loves.

Latest Gear at BorrowLenses – September Edition

In a shocking move, Sony have released new gear, Atomos unleash a killer product, we’ve got something that will let you paint with light, and… is that an iPad on your tripod? It’s that time of the month again folks: here’s the September edition of all the fresh, new gear at BorrowLenses!

Shoot Pro-Video for Children’s Sports

With school sports back in full effect, the volume of sports packages being rented is at a seasonal high! To ensure our customers the very best support, we reached out to pro sports photographer Matt Maniego to see if he could recommend an ideal video kit to create high-quality keepsake memories of your kiddos on the field.

Why I Can’t Stop Reaching for the Panasonic Lumix LX100

I am a seasoned shooter of DSLR cameras. My shoulders are callused by camera straps weighted with pro bodies and lenses, and my forearms could take down Paul Bunyan in an arm wrestling contest. I’m conditioned to not care about how heavy my gear bag is and have a mama bear sense for its whereabouts at all times. That is, until now.

Latest Gear at BorrowLenses – August Edition

Nikon’s old 500mm and 600mm f/4 lenses were excellent bits of glass (though calling them “bits” is an understatement). But what’s good can always be improved and Nikon has done just that with this pair. By incorporating flourite elements into the design, they’ve made them between 20% and 25% lighter, which makes these two the lightest lenses in their focal length/aperture in the world.

3 Back to School Portrait Styles: Which One is Right for You?

Start studying because the kids are heading back to school, which means you’ll have to act fast to get the first-day-of-school shot you want. As part of this preparation, you need to decide which style is right for your family or the family you’re photographing for. Here’s what you need to know to ace these 3 school-themed shoots.

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  • Quick Fire Photo Tip: Use a prime lens for better creativity.
What do you love about shooting with prime lenses and which is your favorite?
  • Curious about what the inside of a @carlzeisslenses #milvus 85mm f/1.4 lens looks like? Wonder no longer 🙄 #imagingusa2017
  • We've got a pretty sweet giveaway at #imagingusa2017 this year! Stop by booth 1233 for your chance to win a brand new @canonusa #5dmarkiv
  • Ready for #imagingusa2017 starting Sunday thru Tuesday- Make sure to stop by booth No. 1233 to get your badge scanned for our Canon #5Dmarkiv giveaway!!
  • Ready to take off for the @imagingusa trade show!! How many of you start your trips with pictures in the airport? 
Make sure to keep up with our Instagram stories for all the new updates at the show.
  • Congratulations @christynicholson00, the winner of our Grand Prize Package valued at over $1500 for our 'Stellar 25k Instagram Follower Giveaway.' Her name was randomly drawn from the huge number of participants! 
Our thanks go out to everybody who entered. For a chance to have your work featured on our page, post using #shotwithbl or #stuckonbl and check out the work of our talented community of creators! 📷 @mightykills
  • Jump for joy! Save $25 off all orders that are $25 or more for two days only!! Use code 25OFF2017 now thru 11:59pm PST, 1/4/17 📷 #shotwithbl by @nikk_la
  • Happy New Year 🎉How many of your #2016bestnine were #shotwithbl?
  • What photo goals will you be focusing on this year? Check out our 3 beginner goals for inspiration (link in profile!) #shotwithbl by @nikk_la
  • Ready, Steady, Go! Start the #newyear strong with @djiglobal's  #RoninMX increased tilt-axis and payload to support larger cameras, lightweight magnesium build, and additional stiffness to withstand wind. Perfect for sets large and small!
  • We’re celebrating 25K Instagram followers and want to shower you with appreciation ✨  Enter our stellar giveaway with a grand prize package valued at over $1500 including a $500 BorrowLenses gift certificate and contributions from our partners at @n_y_i_p, @chimeralighting, and @customslr ✨ To enter make sure you are following us on Instagram, like this post, and tag a friend no later than 1/1/17. 
Find out more about the prizes using our link in bio. Winners will be contacted no later than 1/5/17.
  • You may want to think twice about shaking the box to guess what's inside! #HappyHolidays from us at @borrowlenses

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