BL Spotlight with Graphic Designer and Photographer Joshua Fortuna

Triple threat graphic designer, photographer, and videographer Joshua Fortuna has created quite the Instagram following over the past few years for his unique combination of mediums. His hand-drawn designs atop common objects, such as his daily consumption of coffee and lay-flat camera equipment, has kept his followers engaged and showing their appreciation of his identifiable design aesthetic.

NAB Giveaway Winners Announced

We’re giving away a ton of brand new gear this year! At Imaging USA, we gave away a Fuji X-A2 and at WPPI we gave away the choice of a Canon 5D Mark III, Nikon D810, or Sony a7SII. Now, we’re giving away a new DJI Osmo 4K Handheld Camera!

See the Stars Anew: Settings & Tips for Sparkling Night Photos

Night photography has special benefits. You can keep shooting throughout the winter or keep up with your hobby without having to give up daytime work or other chores. Night photography also has its own special challenges. If you’re feeling a little in the dark about where to start, here are the most essential gear tips and settings to start the evening off right.

Small Subjects with Big Impact: 5 Photography Techniques for Better Kid Portraits

See how easily you can get memorable kid portraits with these 5 shooting techniques that are approachable enough for beginners while also being stimulating practice for seasoned photographers. These techniques can be applied to any photography style and they will help grow your skills no matter where you are starting from.

WPPI Giveaway Winners Announced

We’re giving away a ton of brand new gear this year! At Imaging USA, we gave away a Fuji X-A2 and at NAB, we’ll be giving away a new DJI Osmo 4K Handheld Camera. Thousands visited us in our booth at WPPI this year in Las Vegas. They got some free gifts and discounts but only 1 gets to win the grand prize of their choice of a new Canon 5D Mark III, Nikon D810, or Sony a7SII.

BL Spotlight with Sports Portraiture Photographer Alexis Cuarezma

Sports and fitness photographer Alexis Cuarezma has been on a roll these past few years after landing high-profile clients such as Sports Illustrated, HBO Sports, and Nike, while also creating inspired personal projects. His unique style has taken years to formulate and we were lucky to have him share a sneak peek into how he chooses what gear to shoot with depending on the project.

Aim High with Easy Night Photography Tips for Beginners

Thanks to modern camera gear, the time has never been better for capturing night sky images, or “astrophotography”. It takes a little more than just pointing your lens upward, however. There are a few tricks to creating an unforgettable night under the stars. Here is what you need to know to get started.

Easy Lighting Laws to Boost Shooting Performance

For seasoned photographers, lighting becomes an instinct as much as a skill. But beginners are often flailing – placing their lights in different spots and getting wildly different results, becoming frustrated in the process. The following is a list of lighting laws to help you navigate the sometimes unpredictable lighting world. Knowing these basic laws will calm you down when things aren’t going your way and will also produce more consistent results.

New DSLR Owners: What You Must Know About Full Frame vs Crop Frame Sensors Before Choosing a Lens

If you’re unhappy with the lens you have (or don’t have one at all) and you don’t know what you should use, find guidance in my straightforward suggestions below for new Canon and Nikon DSLR shooters. You must be equipped with this knowledge because not all lenses work as intended on all DSLRs, even within the same brand.

Photography Notes from Nepal

Rebecca Gaal embarked on a one-month endeavor with a band of committed volunteers into the most remote regions of the Himalayas and Tibetan Plateau. Find out how Gaal prepared to document the challenging humanitarian relief effort and what gear she chose to bring along to some of the highest inhabited villages on earth.

Imaging New Camera Winner + Upcoming Shows & Prizes

We’re giving away a ton of brand new gear this year. Be sure to visit our booth at WPPI this year to win cameras (like a 5D Mark III or a Sony a7S II), plus other great prizes. Thousands visited us in our booth at Imaging USA this year in Atlanta, Georgia. They got some free gifts and discounts but only 1 gets to win the grand prize of a Fuji X-A2 Mirrorless Camera with 16-50mm Lens!

Field Report: Sony a7S II S-Log2 vs S-Log3 Test

The Sony a7SII has a couple of neat features that make it a worthy upgrade over its predecessor. It still has the same class-leading low-light performance but adds in-camera 4K recording and a new S-Log3 shooting mode – something that’s typically found on Sony’s more expensive video cameras. This clearly makes the Mark II version of the a7S as a very video-centric ILC, so we took it out to see just how different the S-Log3 mode was from the S-Log2.

Color Grading Made Eas(ier) with FilmConvert

The field of film emulation software has some pretty well-established players in both the video and stills worlds. On the still photography side, there’s Google’s Nik Collection software, VSCO’s Film Series of plugins, and a variety of others. On the video side, however, things are… somewhat more complex (as all things video generally are).

Lighting for a Catalog Shoot

For this shoot, I decided to start simply. I began with one light, a Paul C. Buff Einstein light inside a large umbrella. We were shooting in a relatively small studio, however, so the light didn’t completely wrap around the model, leaving a shadow on the wall behind. We wanted almost no shadows – just enough, in fact, to bring out the texture on some of the clothing. The single light delivered a bit too much of a shadow, so we added additional lighting.

Give Feedback – Get a Reward

Our survey asks important questions – how can BL improve? What should we be carrying? Let us know what you love (and hate) about the rental process. We also would like to hear what YOUR photography/videography plans are for 2016! At the end, save your special promo code for a future order. Your opinion counts […]

Using ND Filters for Video

There are more than a dozen Neutral Density filters available under the Video section of our website, ranging from screw-on fixed-value ND filters to high-end Schneider rectangular filters for matte box stages. In this video, we walk you through why you’ll want an ND filter when shooting video and what your options are.

Field Report – Zeiss Score Big with the Milvus 85mm Lens

As they prepare to discontinue their “classic” line of ZF and ZE lenses, Zeiss have released the “Milvus” line of lenses to replace them. I took the 85mm f/1.4 Milvus out for a try and came back much more impressed than I have been with their older ZF/ZE lenses, which have begun to show their age.

Improve Your Macro Photography with Micro Four Thirds Cameras

The world of macro photography has been an interest for me ever since I got my first camera. That camera was a little Casio point and shoot that was maybe 2 or 3 megapixels. I was out shooting that first day with it and noticed on the mode dial a little flower icon and thought I’d set it to that and go shoot some flowers. I was several feet back from some Clematis (yes, I remember the exact flower) and the camera would not focus. After some trial and error I realized I needed to be closer to get focus…a LOT closer.

Understanding Video Resolutions

SD. HD. Full HD. Quad HD. UHD. 4K. DCI4K. Something-point-something-K. Video resolutions are confusing enough for consumers but as a content creator they are even more confounding. Here at BorrowLenses, we carry cameras that shoot everything from 720p HD all the way out to 6K. That variety can be somewhat confusing when you’re trying to sort out just which camera you need to rent and what resolution to actually shoot at once you’ve rented it. And that’s before you begin diving into the world of aspect ratios, too.

Latest Gear at BorrowLenses – October Edition

Zeiss expands its lineup for Canon and Nikon mounts, gimbals get even smaller, and in a shocking move, Sony reveals new gear! It’s that time of the month again folks: here’s the latest edition of all the fresh, new gear that arrived at BorrowLenses in October!

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  • Have you been waiting for a more powerful on/off camera flash for the @fujifilm_northamerica  #xseries cameras? The Fuji  EF-X500 is now available to rent for your lighting solution!
  • Rent Now to Save Now & Later! Get 15% off orders placed before 4/3 and get a bonus 15% code to use on the same gear rentals all summer long! Get started using link in bio.
  • Our newest @sony gear is back from last weeks rentals! Interested in renting the latest and greatest? Place your orders as soon as you know you'll need it to increase availability as the shelves tend to get scarce towards then end of the week. Gear featured: #a6500 #a99ii #28to135mm
  • Discover how you can shoot professional-looking footage even if you're brand new to gimbal stabilizers with a hands on review from production house @emptyduckdigital // link in profile.
  • #BLProTip What percentage of your photos are captured in landscape orientation? Actively remembering to rotate your camera vertically keeps you in the mindset to be open to other possibilities and can result in improved photographs. 📷 #shotwithbl by @davidsbeenhere
  • A combination of strobes and LED lights were used to create this dynamic look by #beautyphotographer @daryna_barykina. The subject was positioned 3′ away form the LED source, while the background was lit by a combination of gelled red and blue strobes. Experiment with #longexposure #portraitphotography with more useful tips using our link in bio.
  • Looks like @advantej found his gold at the end of the rainbow! #Shotwithbl using a @canonusa #6D camera and Canon 100-400mm f/4.5-5.6 lens at #BridalveilFall
  • With #DaylightSavings in effect, time to start prepping for warmer weather shooting! Check out our #underwaterphotography basics on how to set up & test @aquatech_imagingsolutions housings // Link in profile 📷 #shotwithbl by @jakobowens
  • Where did your camera bring you this weekend? #shotwithbl
  • Ikan = EC1 // New Handheld #Gimbal Stabilizer Now Available for Your Next Project
  • A special shout out to our amazing community of women creators! How did you get your start in the industry? #iwd2017
  • Where do you wish you were shooting right this moment?

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