We’re giving away a ton of brand new gear this year. Be sure to visit our booth at WPPI this year to win cameras (like a 5D Mark III or a Sony a7S II), plus other great prizes. Thousands visited us in our booth at Imaging USA this year in Atlanta, Georgia. They got some free gifts and discounts but only 1 gets to win the grand prize of a Fuji X-A2 Mirrorless Camera with 16-50mm Lens!
The Sony a7SII has a couple of neat features that make it a worthy upgrade over its predecessor. It still has the same class-leading low-light performance but adds in-camera 4K recording and a new S-Log3 shooting mode – something that’s typically found on Sony’s more expensive video cameras. This clearly makes the Mark II version of the a7S as a very video-centric ILC, so we took it out to see just how different the S-Log3 mode was from the S-Log2.
The field of film emulation software has some pretty well-established players in both the video and stills worlds. On the still photography side, there’s Google’s Nik Collection software, VSCO’s Film Series of plugins, and a variety of others. On the video side, however, things are… somewhat more complex (as all things video generally are).
For this shoot, I decided to start simply. I began with one light, a Paul C. Buff Einstein light inside a large umbrella. We were shooting in a relatively small studio, however, so the light didn’t completely wrap around the model, leaving a shadow on the wall behind. We wanted almost no shadows – just enough, in fact, to bring out the texture on some of the clothing. The single light delivered a bit too much of a shadow, so we added additional lighting.
Our survey asks important questions – how can BL improve? What should we be carrying? Let us know what you love (and hate) about the rental process. We also would like to hear what YOUR photography/videography plans are for 2016! At the end, save your special promo code for a future order. Your opinion counts […]
There are more than a dozen Neutral Density filters available under the Video section of our website, ranging from screw-on fixed-value ND filters to high-end Schneider rectangular filters for matte box stages. In this video, we walk you through why you’ll want an ND filter when shooting video and what your options are.
Shooting in cold weather isn’t without challenges. Here are some tips that will help armor you against the temptation to let your camera hibernate this winter.
A year in review reveals improvements in our work – whether we realized it along the way or not. Even the pros take stock of their accomplishments, what they learned, and how to do better next time. Below are 20 final products from working photographers and why they feel it is among their best work of 2015.
As they prepare to discontinue their “classic” line of ZF and ZE lenses, Zeiss have released the “Milvus” line of lenses to replace them. I took the 85mm f/1.4 Milvus out for a try and came back much more impressed than I have been with their older ZF/ZE lenses, which have begun to show their age.
Take a break from dinner planning this holiday season to discover a few of our favorite pairings among some of the latest gear to hit the BorrowLenses shelves. Get consumed by these pre-made packages and save money versus renting each item (no coupon clipping required)!
The world of macro photography has been an interest for me ever since I got my first camera. That camera was a little Casio point and shoot that was maybe 2 or 3 megapixels. I was out shooting that first day with it and noticed on the mode dial a little flower icon and thought I’d set it to that and go shoot some flowers. I was several feet back from some Clematis (yes, I remember the exact flower) and the camera would not focus. After some trial and error I realized I needed to be closer to get focus…a LOT closer.
SD. HD. Full HD. Quad HD. UHD. 4K. DCI4K. Something-point-something-K. Video resolutions are confusing enough for consumers but as a content creator they are even more confounding. Here at BorrowLenses, we carry cameras that shoot everything from 720p HD all the way out to 6K. That variety can be somewhat confusing when you’re trying to sort out just which camera you need to rent and what resolution to actually shoot at once you’ve rented it. And that’s before you begin diving into the world of aspect ratios, too.
Zeiss expands its lineup for Canon and Nikon mounts, gimbals get even smaller, and in a shocking move, Sony reveals new gear! It’s that time of the month again folks: here’s the latest edition of all the fresh, new gear that arrived at BorrowLenses in October!
Don’t let your photography skills hibernate this season. Fall is the unofficial “photographer’s favorite season” and spring gets all the love for being lucrative but winter has way more benefits than you might expect. Check out these 10 reasons why you should be getting geared up more than ever for winter.
Kevin Smith is an explorer and photographer with a love of nature, wildlife, boats, and people’s experience of adventure. As a geographer and former marine park ranger in Canada’s remote regions, he is an expert wilderness guide and one of the top bear-viewing guides in the country. Since 2001, he has operated a boutique expedition cruise company in British Columbia and Alaska, guiding people to photograph the places and experiences he loves.
For professionals and hobbyists alike, photo books are usually on our to-do list and get postponed because they’re often expensive, take time to build, and the quality is unpredictable.
With the exception of Speedlights, portable lighting options are limited. Fortunately, that is starting to change and every year we’re getting more and more powerful, wireless lighting. So cut the cord and try out one of these travel-friendly lights for your next event, reunion, or on-the-road portrait session!
In a shocking move, Sony have released new gear, Atomos unleash a killer product, we’ve got something that will let you paint with light, and… is that an iPad on your tripod? It’s that time of the month again folks: here’s the September edition of all the fresh, new gear at BorrowLenses!
With school sports back in full effect, the volume of sports packages being rented is at a seasonal high! To ensure our customers the very best support, we reached out to pro sports photographer Matt Maniego to see if he could recommend an ideal video kit to create high-quality keepsake memories of your kiddos on the field.
With only four official photographers we held quite a bit of responsibility on our shoulders as we were contracted to document 1100 players of 71 teams representing 25 countries during 380 games on 10 fields in only 6 days of non-stop sports photography!
Unless you’re a full time filmmaker, you’re only video gear is probably a humble DSLR and a tripod. Technically, this is all you need and there are many excellent examples of bare-bones filmmakers with groundbreaking work. There are obstacles with this approach, however.
Many of you are probably excited for fall – the colors, the low-angle light, and the dramatic weather all help us achieve stunning images. Start the season right with some words of wisdom from 18 working photographers and their visual expressions of what the harvest season means to them.
I am a seasoned shooter of DSLR cameras. My shoulders are callused by camera straps weighted with pro bodies and lenses, and my forearms could take down Paul Bunyan in an arm wrestling contest. I’m conditioned to not care about how heavy my gear bag is and have a mama bear sense for its whereabouts at all times. That is, until now.
Nikon’s old 500mm and 600mm f/4 lenses were excellent bits of glass (though calling them “bits” is an understatement). But what’s good can always be improved and Nikon has done just that with this pair. By incorporating flourite elements into the design, they’ve made them between 20% and 25% lighter, which makes these two the lightest lenses in their focal length/aperture in the world.
Fast-disappearing are the days of having to have a separate interval timer to create time-lapses. Many cameras now have built-in intervalometers. The following is a guide to setting up the time-lapse function for most cameras.
San Francisco-based freelance filmmaker and photographer Matt Maniego recently had the opportunity to see how the new Sony FS7 would stand up to the standard of his professional shooting needs.
Start studying because the kids are heading back to school, which means you’ll have to act fast to get the first-day-of-school shot you want. As part of this preparation, you need to decide which style is right for your family or the family you’re photographing for. Here’s what you need to know to ace these 3 school-themed shoots.
Canon finally has an affordable 4K camera, Tokina’s got some cool Cine zooms for you, and we have the latest addition to the Leica family. It’s that time of the month again folks: here’s the July edition of all the fresh new gear at BorrowLenses!
Shooting in the middle of the day is a photography no-no but sometimes, especially when traveling, you have no choice but to make the most of the harsh light. Here are 6 methods for getting better images in the heat of summer without having to carry a lot of extra tools with you.
I’m kind of a big fan of Canon and Nikon’s long glass. More than once I’ve taken either Nikon’s 800mm or 600mm lenses with a fast body, or Canon’s 600mm. On these occasions my subjects are usually birds and often birds in flight, as they tend to challenge even the best gear out there.
Landscape shooters love their wide-angle lenses. From the amazing Nikon 14–24mm f/2.8 to the new Canon 11–24mm f/4, it’s usually the wides that get everyone excited about landscape photography. Every so often, however, it pays to change things up.
In this “Behind the Shot”, Niki Lazaridou graciously allowed us a look at what it takes to pull off her elaborate photoshoots and what it took to create an editorial that resembles a different era.
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