Welcome to the BorrowLenses Blog

We're a camera rental giant with small business-style customer service. Our mission is to advance the photographic and cinematic dreams of pros and novices alike by providing superior, cutting-edge gear in a more affordable way. Rent, shoot, return – it's as easy as that. You choose what you want, when you want to receive it, and for how long you want to rent it for. Welcome to our blog! Here, you'll find inspirational content, BL news and updates, and helpful tutorials.

Creating and Publishing Your First Photography Book

After 10 years of shooting, I decided to self-publish a limited edition photography book. This is highly recommended for anyone looking to celebrate their work – whether for fans, family, or even just yourself. Here is my approach to creating a photo book, including questions to ask yourself so that you get the most out of your book and not waste money in the creation process.

A Photographer’s Take on the Hasselblad X1D

I had three days to shoot with the Hasselblad X1D and was searching for that quintessential medium format quality in my results. Here is what I found, what I loved, and what I hated. Explore a few of my examples and hopefully get inspired to try it out for yourself!

How to Set Up 3 Popular Interview Lighting Techniques

Using only 3 lights, I’ll demonstrate how to set up for 3 popular lighting styles for interviews. I’ve done a lot of experimenting, especially with limited resources. This guide will hopefully help you gain confidence to create an appropriate lighting design for different moods and small locations. By no means will this be an exhaustive masterclass, but I’ll outline some tips, tricks and observations that I’ve developed over years of pointing cameras at faces.

High Dynamic Range vs Multiple Exposure Blending Editing for Photographers

Have you ever noticed when photographing a sunrise or a sunset that your DSLR camera can’t capture the brightest and darkest part of the scene at the same time in one exposure? This limitation is because of a camera’s dynamic range, or the gap in luminosity between the lightest and darkest parts of an image. Discover the three main techniques to overcome this and create dynamic landscape scenes.

Field Report: The Fuji X-T2

Placing my order for the Fuji X-T2 was a no-brainer. After cycling through multiple platforms for the last four years, I was finally ready to settle down with just one. For some time it looked like that would be the Sony a7R II, but I just could not bring myself to pull the trigger on it for a number of reasons. Then, Fuji announced the X-T2. On paper, it checked off every item on my list.

10 Favorite Cameras and Lenses from 2016

2016 produced a lot of high-profile, long-awaited updates to flagship favorites: the Nikon D5, Canon 5D Mark IV, Canon 16-35mm f/2.8 III, Fuji X-Pro 2, and the Nikon 70-200mm f/2.8E, just to name a few. Here are some big and small releases in 2016 that you might have missed.

Nikon D7100 vs. D7200: What’s New?

Nikon’s D7100 and D7200 are two of the most popular crop sensor (called “DX” in the Nikon world) cameras on the market. These two cameras are very similar but there are a few key differences between them. In this article we’ll talk about those differences and hopefully help make deciding between them a little bit easier.

Beginner Basics for Shooting Video at Night

Shooting video between the hours of dusk and dawn has its challenges and perks. It creates a natural ambiance for a certain feeling you’re trying to evoke in a story, provides a lighting situation that brings the vision to life, or it can leave you stumped on how to get proper exposure when the sun sets. Before you set out for that twilight adventure, here are a few important things to remember to help make your night videos shine.

Canon T5 vs. T5i: DSLR Analysis

Canon’s Rebel line of cameras was first released in 2003 and has been the entry point to DSLR photography for many people ever since. Canon has continued to make upgrades and improvements to these popular cameras, making high-quality DSLRs accessible for everyone. The T5 and T5i are solid cameras that make good use of Canon’s many years of experience making solid entry-level DSLRs, but which one is right for you?

The Most Unique Photography and Videography Locations to Unlock Your Creativity

There are several factors to consider when choosing a location for your photo or film shoot. Figuring out where the sun will be at what time, what the potential sound disturbances might be, and if the public will be an issue (sidewalk, traffic, working restaurant, etc.) are musts. To ensure the location fits your needs, you should also schedule a site visit ahead of time and take your own photos and notes to share with your team afterward.

How Crop Sensors Affect Depth of Field

Ever wonder why your camera may take a photo differently than someone else’s? You were standing in the same spot, focusing on the same thing, but your photo looks vastly different when you start to examine it closer. This article will help explain the physical phenomenon of why appearances change from camera to camera using real world photos. You will learn how to use crop factor multipliers on both your focal length and aperture to your advantage.

Canon 5D Mark IV Field Test

The 5D Mark IV is an excellent camera for both photographers and hybrid shooters but videographers might find some features sorely missing, despite 4K capture. Learn more about the pros and cons of the latest in Canon’s legendary 5D line.

Custom White Balance and Color Matching for Video

Color matching is an important process for filmmakers. It allows for consistent lighting across scenes (making shots taken at different times look like they were shot at the same time), makes more less or more flattering results on people, and sets the overall tone and mood of an environment. Here are the basics of color temperature and a brief primer on the science of light and color.

Canon 6D vs 7D: A Detailed Analysis

The Canon 6D and 7D Mark II may seem like similar cameras on paper but they are actually very different beasts. These cameras both have 20.2 MP sensors, 3” LCD screens, and similar price points but that is where the similarities end. Each of these cameras excel in certain areas and the decision between them largely comes down to intended use.


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