Welcome to the BorrowLenses Blog
We're a camera rental giant with small business-style customer service. Our mission is to advance the photographic and cinematic dreams of pros and novices alike by providing superior, cutting-edge gear in a more affordable way. Rent, shoot, return – it's as easy as that. You choose what you want, when you want to receive it, and for how long you want to rent it for. Welcome to our blog! Here, you'll find inspirational content, BL news and updates, and helpful tutorials.
After 10 years of shooting, I decided to self-publish a limited edition photography book. This is highly recommended for anyone looking to celebrate their work – whether for fans, family, or even just yourself. Here is my approach to creating a photo book, including questions to ask yourself so that you get the most out of your book and not waste money in the creation process.
I had three days to shoot with the Hasselblad X1D and was searching for that quintessential medium format quality in my results. Here is what I found, what I loved, and what I hated. Explore a few of my examples and hopefully get inspired to try it out for yourself!
An empty space offers creatives the opportunity to bring something new to the world. Here is what happens when photographers, filmmakers, and producers have access to unique locations. Prepared to be inspired!
I spent some time in Dubai with Nikon’s versatile D500 camera and gathered up a few great examples, including RAW files to download, to prove this APS-C camera packs a punch in both speed and dynamic range. Plus, Nikon’s added an essential back button to help simplify workflow.
A quick primer on everything you need to know about sensor size and what it means for your photography, plus a list of great sensor comparison tools to try out!
This post covers the basic concepts behind product photography lighting and discusses best practices that will hone your craft and make punchy, well-lit photos of your products customers will find irresistible.
Find out who won a new Canon 5D Mark IV, a new DJI Osmo, or a $300 rental gift certificate.
Using only 3 lights, I’ll demonstrate how to set up for 3 popular lighting styles for interviews. I’ve done a lot of experimenting, especially with limited resources. This guide will hopefully help you gain confidence to create an appropriate lighting design for different moods and small locations. By no means will this be an exhaustive masterclass, but I’ll outline some tips, tricks and observations that I’ve developed over years of pointing cameras at faces.
Get a free Expo pass plus enter for a chance to win a brand new Canon 5D Mark IV at the Wedding and Portrait Photographers International 2017 show in the Las Vegas Convention Center.
Have you ever noticed when photographing a sunrise or a sunset that your DSLR camera can’t capture the brightest and darkest part of the scene at the same time in one exposure? This limitation is because of a camera’s dynamic range, or the gap in luminosity between the lightest and darkest parts of an image. Discover the three main techniques to overcome this and create dynamic landscape scenes.
Placing my order for the Fuji X-T2 was a no-brainer. After cycling through multiple platforms for the last four years, I was finally ready to settle down with just one. For some time it looked like that would be the Sony a7R II, but I just could not bring myself to pull the trigger on it for a number of reasons. Then, Fuji announced the X-T2. On paper, it checked off every item on my list.
Mirrorless cameras include many of our favorite DSLR features but in a smaller form factor. Here are our seven favorite mirrorless cameras for enthusiasts of every budget.
2016 produced a lot of high-profile, long-awaited updates to flagship favorites: the Nikon D5, Canon 5D Mark IV, Canon 16-35mm f/2.8 III, Fuji X-Pro 2, and the Nikon 70-200mm f/2.8E, just to name a few. Here are some big and small releases in 2016 that you might have missed.
You choose the gear you want, tell us when you want it and for how long, then we ship the gear directly to you. Questions? Here is your guide to custom order durations, deposits, returns, cancellations, packing, and more!
Nikon’s D7100 and D7200 are two of the most popular crop sensor (called “DX” in the Nikon world) cameras on the market. These two cameras are very similar but there are a few key differences between them. In this article we’ll talk about those differences and hopefully help make deciding between them a little bit easier.
The WEAPON 8K is part of RED’s DSMC2 line, which features simultaneous REDCODE RAW® and Apple ProRes or Avid DNxHR/HD recording, integrated smart connectors for cable-free peripheral attachment, and faster read/write speeds for lower compression – all in a smaller and lightweight form factor compared to prior models.
Another trade show, another awesome prize! Take in some history in San Antonio this year while at Imaging USA and enter for a chance to win a brand new 5D Mark IV.
Move beyond mediocre in the new year with 3 important settings beginners often overlook. Get started today practicing these key things for camera proficiency and better photography.
In photography, light is controlled by the “exposure triangle”, which is made up of ISO, aperture, and shutter speed. These three components act together to determine exposure and understanding how they work will help take your photography to the next level.
The a6500, a6300, and a6000 are mid-range options in the Sony mirrorless lineup. They are versatile, small, and relatively inexpensive. There are many adapters you can use with these cameras to accommodate almost any lens but here are some of our favorite native E mount lenses.
Shooting video between the hours of dusk and dawn has its challenges and perks. It creates a natural ambiance for a certain feeling you’re trying to evoke in a story, provides a lighting situation that brings the vision to life, or it can leave you stumped on how to get proper exposure when the sun sets. Before you set out for that twilight adventure, here are a few important things to remember to help make your night videos shine.
Taking good portraits requires a good understanding of light, posing, and capturing natural expressions. It is a skill that comes with time and practice. Here are some tips to get you started.
Canon’s Rebel line of cameras was first released in 2003 and has been the entry point to DSLR photography for many people ever since. Canon has continued to make upgrades and improvements to these popular cameras, making high-quality DSLRs accessible for everyone. The T5 and T5i are solid cameras that make good use of Canon’s many years of experience making solid entry-level DSLRs, but which one is right for you?
Portable recorders are simple to operate but understanding the workflow will help make editing in post-production easier. Here is a brief introduction to recorders so that you can start adding higher-quality sound to your film projects.
Find out who won a new Canon 5D Mark IV, a new DJI Osmo, or a $300 rental gift certificate.
There are several factors to consider when choosing a location for your photo or film shoot. Figuring out where the sun will be at what time, what the potential sound disturbances might be, and if the public will be an issue (sidewalk, traffic, working restaurant, etc.) are musts. To ensure the location fits your needs, you should also schedule a site visit ahead of time and take your own photos and notes to share with your team afterward.
Ever wonder why your camera may take a photo differently than someone else’s? You were standing in the same spot, focusing on the same thing, but your photo looks vastly different when you start to examine it closer. This article will help explain the physical phenomenon of why appearances change from camera to camera using real world photos. You will learn how to use crop factor multipliers on both your focal length and aperture to your advantage.
The 5D Mark IV is an excellent camera for both photographers and hybrid shooters but videographers might find some features sorely missing, despite 4K capture. Learn more about the pros and cons of the latest in Canon’s legendary 5D line.
Color matching is an important process for filmmakers. It allows for consistent lighting across scenes (making shots taken at different times look like they were shot at the same time), makes more less or more flattering results on people, and sets the overall tone and mood of an environment. Here are the basics of color temperature and a brief primer on the science of light and color.
We’re closed Thanksgiving Day and Black Friday. Get inspired by 10 of our favorite posts and head out for holiday shooting!
The Canon 6D and 7D Mark II may seem like similar cameras on paper but they are actually very different beasts. These cameras both have 20.2 MP sensors, 3” LCD screens, and similar price points but that is where the similarities end. Each of these cameras excel in certain areas and the decision between them largely comes down to intended use.
How many frames per second is best when shooting video? This depends on the look you are going for. Here is a basic primer on FPS and what it means for your project.
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