Video file formats are not one size fits all. Use our guide to breakdown what exactly a codec and container are and 10 common formats you’ll see.
Get in on action photography! Action photography requires some of the fastest-focusing, high-frame-rate cameras available on the market today. We’ll help narrow down the winning camera system.
Pair our list of food photography tips with the appropriate camera and lens to capture a mouth-watering shot, every time.
Color grading is how you enhance or alter the color of a video, film, or image. Let’s explore color profiles, LUTs and how to color grade.
Ready to learn how to vlog, but not sure where to start? Combine your passion with the tips in our guide and you’ll be a vlogger in no time at all.
Learn how to photograph fireworks so that your Fourth of July (or any other fireworks-worthy celebration) is memorable.
An introduction to medium format sensors and why they might be worth it for your next fine art portrait or landscape shoot. Learn about how medium format affects depth of field and field of view. We’ll also touch on the mysterious quality of “weightiness” medium format brings to an image and welcome your comments on the subject.
Find out why the golden hour is the ideal time for taking photos.
The key to great portrait photography is understanding portrait lighting. In this post, we introduce the basics of manipulating studio lighting. Lighting ratios, lighting patterns, angles of view, and facial positions are all important factors when creating a flattering portrait.
To 4K or not to 4K? This is the question every filmmaker faces these days. Learn about what 4K is and what it means for your production and discover why I ultimately choose not to shoot in it.
Action cams are small and rugged enough to go with you almost anywhere. Choose from the best action cameras across price, quality and more.
Aperture is the opening of your lens that light travels through to hit the camera sensor. Let’s discuss the aperture setting and how it affects your photos.
Trying to catch the action on the field? We’ve rounded up eight of our top picks so you never miss a high intensity moment.
Important news about some upgrades we made to our Panasonic EVA1, Atomos Sumo, and Atomos Inferno rentals. Learn more about the EVA1’s V2.0 and Atomos’ V9.0 upgrades and what to expect when shooting.
Learn the basics of recording audio for documentary-style sit-down interviews. We’ll cover how to use a boompole, proper boom placement, attaching a label mic, changing lav frequencies, and more.
Picking the perfect camera or lens can be overwhelming. Here is a list of our special gear collections with cameras, lenses, and accessories hand-picked for specific uses. Whether you’re shooting the Northern Lights or looking for gear with a particular feature, like WiFi or stepping motors, these collections will help narrow down your search and save you time!
Aviation photography is exciting and challenging. With the right gear, knowledge, and skills, even new photographers can produce great work. Here is what you must know before you take flight!
The Panasonic EVA1 is the most exciting camera in this price range to come out in quite some time. Find out what I loved (and didn’t love) in this hands-on review.
Everything you need to know about camera and lens quality testing at BorrowLenses, plus tips on creating your own quality control checklist and information on used gear.
The best camera gear available to rent now for your next shoot, including the Sony a7R III, the Fuji X-H1, new tilt-shift lenses, and more.
10 things clients must think about when shopping for wedding photographers. These tips also give new wedding photographers insight into what clients are actually looking for. Make your big day run smoothly for everyone involved with this advice.
Rent the new Panasonic GH5S Micro Four Thirds Camera for as low as $100. Unlimited 4K internal recording, dual native ISO, and slow motion features.
There are major differences between photography and cinema lenses that beginner videographers must know before starting their film projects. We’ll explain parfocal lenses, breathing, focus throw, T-Stops, and more.
It was a big year for high-resolution sensors, cinema lenses, and long-awaited updates on old favorites. Check out the best new cameras and lenses from 2017 and why they sparkled among a strong field of competitors.
A Canon C100 owner’s take on the pros and cons of upgrading to the Canon C200 – who is this camera really for and what are its biggest strengths? Learn more in this hands-on overview where I discuss codecs, grading, outputs, modularity, and more.
Who We Are
Our mission at BorrowLenses is to advance the photographic and cinematic dreams of pros and novices by providing superior, cutting-edge gear in an affordable way.
Rent, shoot, return. You choose what you want, when you want it, and for how long you want to rent it for. Gear arrives fully tested and cleaned in laser-cut foam with a return label for an easy experience.
Welcome to our blog! Here, you’ll find inspirational content, BL news and updates, and helpful tutorials.