Thank you for being part of our lives for the last 10 years and for making BorrowLenses great. Here’s to 10 more years of awesome service and providing you all with the gear you need to succeed in projects both professional and personal. Learn 10 fun facts about BorrowLenses to celebrate! Plus, our gift to you: up to 30% off rentals!
“Try not to plan for anything. Spend a couple of days just walking around and taking in the area.” This was advice given to me when I had the chance to take the Fuji GFX 50S to Cuba. Rather than take in the area, I let the area take me in by providing portraits for the locals. Here’s why the Fuji GFX made that experience particularly special. Plus, some RAW files for you to check out.
On August 21st a total solar eclipse will cross the United States from Oregon to South Carolina. Discover online maps and electronic scouting tools to help you plan where and how to photograph it, explore what gear you’ll need to get the best eclipse images possible, and learn the camera settings and technical strategies to capture those images.
A brief overview of full frame sensor camera usage in filmmaking and what different sensors mean for your depth of field, field of view, and rolling shutter effects.
A beginning videographer’s introduction to matte boxes, including a handy checklist of what to look for before trying one out.
Ranging from sunlit studios to designer lofts, find a home for your next creative project in one of these hidden gem locations. This month showcases a few new locations outside the norm, including Plainfield, Illinois and Redmond, Washington.
RED’s shocker move, Ronin gets a facelift, and MōVI beefs up. Plus learn more about Zeiss’ cine prime renovation, GoPro’s waiting game, and did Panasonic reveal their mystery camera? Discover all the big announcements from our video recap of NAB day 1. To celebrate, take 15% off all our video gear rentals.
It is common to provide a potential client with a preview of your body of work with a demo reel. This example of your portfolio has the advantage of showing tangible proof of your skills and also reflects your style and taste. Learn what a demo reel is, how to highlight your best work, and other important considerations.
Fog produces a unique lighting situation and can be trickier to photograph than you think. Learn what fog is, where to find it, and how to convey it uniquely in your own landscape work.
External recording monitors are the Swiss Army knives of the camera department. They are an external hard drive, a reference monitor, and an exposure assist tool all in one device! Learn more about what you can do with them in this intro that includes an explanation of signals, color space, and media/cable compatibility.
Want to see only the latest and greatest? Here are 3 easy way to see only the newest gear that has arrived on our shelves so that you can be one of the first renters.
An introduction to camera tethering from Tether Tools, who make high-speed tethering cables that are the choice of professional photographers and videographers everywhere. Learn what tethering is, why it’s important, what software supports it, and more.
Soaring ceilings, exposed brick walls, rooftop terraces — no matter what you’re looking for, there’s something for everybody within every budget.
Over 50 megapixels, a sensor that’s 1.7x the area of a 35mm full frame sensor, lightweight and weather resistant – all these features and more with the Fuji’s GFX 50S, which finally hit our shelves this month.
Hours spent in darkrooms are a thing of the past. Today, many photographers can plan, edit, shoot, share their work straight from their smartphone. We’ve gathered our favorite camera app picks for Apple and Android devices.
Our new Wish List feature is live! Stockpile lusted-after lenses, turn hoarding into organization, or just show off what you love with your BorrowLenses account Wish List – a great resource for groups, personal projects, large production planning, and more.
When we think of wildlife photography, we often think of expensive, high-quality lenses and fast cameras. But if you truly want to create an image where you’ll give a wild animal its moment to shine, you need more. Here are some essential tips to help you creating lasting animals portraits that stand out from the pack.
Here are 5 new things we’re super excited about that are now available to rent, including the Hasselblad X1D. Also, check out some sample imagery from the X1D!
Choosing the right memory card for a DSLR video or time-lapse project is a critical decision. Memory cards have three fundamental properties: form factor, card capacity, and card write/read speed. I go through each one in detail so that you can make the best card decision for your video and time-lapse projects.
Head down to Panama with a complete Ronin novice and discover how you can shoot professional-looking footage even if you’re brand new to gimbal stabilizers.
Find out who won a new Canon 5D Mark IV or 1 of 2 $300 rental gift certificates.
A greenhouse loft, a sun-filled studio, a warehouse and more have just been added to Peerspace’s roster of amazing shooting locations for your next assignment or personal project.
After 10 years of shooting, I decided to self-publish a limited edition photography book. This is highly recommended for anyone looking to celebrate their work – whether for fans, family, or even just yourself. Here is my approach to creating a photo book, including questions to ask yourself so that you get the most out of your book and not waste money in the creation process.
I had three days to shoot with the Hasselblad X1D and was searching for that quintessential medium format quality in my results. Here is what I found, what I loved, and what I hated. Explore a few of my examples and hopefully get inspired to try it out for yourself!
An empty space offers creatives the opportunity to bring something new to the world. Here is what happens when photographers, filmmakers, and producers have access to unique locations. Prepared to be inspired!
I spent some time in Dubai with Nikon’s versatile D500 camera and gathered up a few great examples, including RAW files to download, to prove this APS-C camera packs a punch in both speed and dynamic range. Plus, Nikon’s added an essential back button to help simplify workflow.
A quick primer on everything you need to know about sensor size and what it means for your photography, plus a list of great sensor comparison tools to try out!
This post covers the basic concepts behind product photography lighting and discusses best practices that will hone your craft and make punchy, well-lit photos of your products customers will find irresistible.
Find out who won a new Canon 5D Mark IV, a new DJI Osmo, or a $300 rental gift certificate.
Using only 3 lights, I’ll demonstrate how to set up for 3 popular lighting styles for interviews. I’ve done a lot of experimenting, especially with limited resources. This guide will hopefully help you gain confidence to create an appropriate lighting design for different moods and small locations. By no means will this be an exhaustive masterclass, but I’ll outline some tips, tricks and observations that I’ve developed over years of pointing cameras at faces.
Get a free Expo pass plus enter for a chance to win a brand new Canon 5D Mark IV at the Wedding and Portrait Photographers International 2017 show in the Las Vegas Convention Center.
Have you ever noticed when photographing a sunrise or a sunset that your DSLR camera can’t capture the brightest and darkest part of the scene at the same time in one exposure? This limitation is because of a camera’s dynamic range, or the gap in luminosity between the lightest and darkest parts of an image. Discover the three main techniques to overcome this and create dynamic landscape scenes.
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