Writing an Effective Artist Statement

Writing an Effective Artist Statement

Standing consensus says that great art speaks for itself and needs no explanation but a simple and genuine statement has a way to reach out and welcome people to your art. When I attend a curated show or see an installation around town that grabs my attention, I will make sure to read the artists’ statements or biography. Taking the time to better read the intention of the artist will open the work up to broader interpretations and understanding. There are many instances when as an artist you will be asked to provide such a statement. Here are a few key points to consider while writing.  Just Write! Some of the simplest and most impactful advice I have been given was to “just write”. Write without the expectation of anyone reading your words. Expel your thoughts onto paper the same you would your art. GET IT OUT! With the abundance of technology that surrounds us on any given day – go somewhere unplugged and start formulating your ideas by hand. Give yourself time and space to understand your thoughts, to fail, to have revelations.  Scribble, cross things out, make a mess.  This time is all about you. Perception is Key Artist statements are for people who want to know more. This is your opportunity to briefly explain why you are as an artist, your inspirations, and how you create what you do. What message are you trying to express and what would you like the viewer to take away from their experience? Understanding your audience is key to the language that you choose.  Try using simple and clear sentences and...
The Insider’s Guide to Choosing a Wedding Photographer

The Insider’s Guide to Choosing a Wedding Photographer

As we approach wedding season, brides, grooms, and photographers alike work to assemble seamless itineraries leading up to the big day. I have firsthand experience speaking with a wide variety of wedding photographers regarding their client relationships and have embarked on my own year-long wedding planning experience. Here are a few tips I have learned by being both the client and the photographer. Choose a Style There are a lot of talented photographers out there, each with a particular style. Look at the work of the photographers in your area and gauge what you are most immediately and instinctively drawn to. This will greatly help narrow down your choices. Here are some examples: Traditional Photographers: Heavier on posed photos with a pre-planned shot list. Good for couples who don’t want too many surprises or who need the logistical organization of a shot list (good for large parties). Usually everyone at the wedding is well captured with a traditional photographer. Photojournalistic Photographers: A record of the day with little to no pre-planning. Emphasizes fleeting moments, energy, and emotion. Rituals, like cake-cutting, sometimes get skipped in favor of capturing a candid smile. Focus is on the couple at the sacrifice, sometimes, of the wedding party as a whole. Artistic/Illustrative Photographers: Similar to traditional photographers as far as coverage goes but with updated shooting styles. Results will be more stylized and can include dramatic lighting, unorthodox posing, unusual backgrounds, and extreme angles. Film Photographers: A growing trend among wedding photographers is to harken back to pre-DSLR days and shoot film. Borrowlenses’ own Sohail Mamdani’s wedding was shot entirely on film. There are...
BorrowLenses’ Guide to Lighting Sync Cables

BorrowLenses’ Guide to Lighting Sync Cables

Strobes are triggered from your camera to fire every time you hit the shutter button in the following ways: Transmitters designed specifically for that strobe that you connect to the camera, usually via your camera’s hot shoe. Radio transmitters that you connect, usually with small sync cables, to the strobe and to the camera. Long sync cables that physically connect your strobe to your camera. Your camera must have a sync-in port, located usually near the mount or on the side of the body. The following kits come with their own transmitters: Elinchrom BX-Ri 2 500Ws Monolight Kit with Skyport EL Transceiver Profoto D1 Air 500Ws 2 Monolight Studio Kit with Air Remote Bowens Gemini 500R 2 Light Umbrella Kit with Pulsar TX Radio Remote Elinchrom Ranger Quadra Head A Pro Set with Skyport EL Transceiver Broncolor 1200Ws Two Litos Monolight 22 Kit and Senso Power Pack with RFS 2 Transmitter Broncolor 2400Ws Two Litos Monolight 42 Kit and Senso Power Pack RFS 2 Transmitter Otherwise, your strobe or monolight will come with its own 1/8 (or 1/4)-PC sync cable to use with your camera. Small flashes do not come with sync cables. The following kits/strobes do not come with their own transmitters nor do they come with their own sync cables: Profoto B1 500W/s AirTTL Battery Powered Flash Profoto B1 500W/s AirTTL Location Kit Profoto B2 250W/s AirTTL Location Kit They accept 1/8 sync cables but operate best with their own transmitter, which much be rented separately: Profoto Air Remote TTL-C Transmitter for Canon Profoto Air Remote TTL-N Transmitter for Nikon Connecting Strobe and Camera All kits and strobes will come with...
Photographing Your Dinner: Restaurant Dos and Don’ts

Photographing Your Dinner: Restaurant Dos and Don’ts

Are you a food-for-pleasure type of person?  If the answer is yes, then I can say with confidence that we may all be guilty of snapping a few pics of our meals from time to time. Some of us seek out new and exciting restaurants that offer avant-garde food and interior design.  Others rejoice in old school pleasures of down home diners and off-the-beaten-path food attractions. Whatever your guilty pleasure is, here are a few tips and tricks to heighten your “foodie” photography. 1) Ask Your Server if Photography is OK Chefs tend to be fun and playful characters with creativity in the kitchen that at times can inspire more than just an appetite. Food has long been photographed but taking pictures when your food arrives to the table is a newer fad. According to the New York Times, there has been a growing backlash of taking pictures of your meals while dining out. Restaurants and Chefs have been “burned” by disruptive behavior that interrupts the dining experience and have discovered less-than-appetizing images of their dishes online. This has become a big enough problem that there is an upswing in restaurants who have put restrictions on the photography allowed to be taken – even stealthily on your phone. This movement has gone as far as banning people from taking pictures inside the restaurant all together! The best way to avoid any embarrassment, as well as increase your level of comfort if you are moved to photograph your meal, would be to ask your server first.  The establishment will appreciate your consideration and will most often give you the thumbs up....
7 Tips for Better Compositions

7 Tips for Better Compositions

John Cooper specializes in corporate, industrial, and commercial photography for various business communities in Texas and teaches basic skills to other burgeoning photographers. If you are just starting out, or looking for a refresher, check out his advice below. 7 Tips for Better Compositions by John Cooper What makes one photo better than another?  Good photographs have compositions comprised of visual elements that abide by certain design principles.  Photography, it is said, is the subjective application of objective tools. Here is a cheat sheet on how to get better photographs. It is not an analysis of art theory or physics.  However, I urge you to research those topics if your passion is photography. In the meantime, here are 7 quick ways to make better photos.  You “make” photos, by the way – you do not merely “take” them. You Can’t Fix Blur Yes, we can put a man on the moon but we still cannot focus a blurred image.  The rule of thumb for hand-held shots is to use a shutter speed that is faster than the reciprocal of the lens’ focal length.  Using a 200mm telephoto, for example, would require you to use faster than a 1/200th second shutter speed.  A 50mm would require faster than 1/50th and so on.  Image stabilization has changed this up to 2 stops but it’s not worth the risk, in my opinion.  Remember, you can’t fix blur no matter what version of Photoshop you may have.  Increase your ISO and/or open you aperture or use a tripod.  Do whatever it takes to get tack sharp focus every time the shutter actuates. Understand...
6 Website Mistakes You’re Probably Making Right Now

6 Website Mistakes You’re Probably Making Right Now

Our friends over at SmugMug.com help photographers from all walks of life put their best memories into beautiful and safe photography websites. They have seen every kind of website, from breathtaking portfolios to always-under-construction blunders. To kick off a new blog series of photography website tips and tricks, SmugMug lists the most commonly made mistakes of the website world. Avoid these and you’ll be on the right track toward making a good first impression! 6 Website Mistakes You’re Probably Making Right Now by Schmoo Theune So you’ve put your photos online? Great! At SmugMug we believe photos are best when shared, even if it’s only with a few people you really trust. Many of us love to make new connections by building a fully public website but to throw open your door to opportunity (or profit), you’ve got to have the right combination of personality and presentation. Your personality is ultimately up to you but as website builders we’ve got a few tips to help you get the most presentable, functional, online home possible. We’ve seen thousands of websites by photographers who shoot all kinds of stuff so we’ve compiled a few of the most common website bloopers we help customers eradicate every single day. 1) The Dead-End Hello: Zero Contact Information This is one of the most common mistakes we see. You may have done everything right and created a beautiful website but what happens if your visitors love your work and want to hire you? So many websites have great photos on them but zero personality, such as an email address, a personal photo, or even a brief bio....
Microadjustment for Lens and Camera Front/Back Focusing Issues

Microadjustment for Lens and Camera Front/Back Focusing Issues

All lenses and cameras that return to one of our two headquarters are tested and cleaned by our Receiving Team. Sometimes a lens, in particular, will go out on a rental and need to be replaced by another one from our stock because of focusing issues. The majority of these re-tested lenses end up having nothing wrong with them. Here is an explanation for why this happens and how you can dig deeper into the settings of your camera so that you get the most out of not only rental lenses but your own stock of glass as well. Mass Manufacturing and Range of Accuracy All cameras and lenses are manufactured within certain tolerances. This means that a camera or lens is considered in spec if it falls within a certain range of accuracy. Every manufacturer is different. Sometimes a lens that is front or back focusing +/-3 is considered within normal operating quality. Other manufacturers are more stringent. What Is Front/Back Focusing? Front focusing is when the focus falls in front of your intended subject and back focusing is when the focus falls behind your intended subject. Most of the time this is caused by the user. Barring user error, a lens could be tested at -2 and back focusing slightly or tested at +1 and front focusing slightly. Both are considered within the range of normalcy. Cameras compound the issue. Sometimes, a lens can be back focusing slightly and that is not a problem. But if it is mounted on a camera that is also back focusing slightly then you are now shooting outside the range of spec....
5 Resources to Help Protect Your Photography

5 Resources to Help Protect Your Photography

In an ideal world you will not have to use some of these resources to protect yourself against image theft. However, the use of OPP (other people’s photography) is rampant – sometimes out of malice and sometimes because of a simple misunderstanding or lack of research. Here are 5 things to explore to help you protect your work in the first place and what to do if something unlawful happens to it. Copyright Your Work For $55 a batch (as of this writing, updated July 2014), you can have your photographs registered for copyright. Register Yourself as a Photographer For free you can register yourself with PPA so that others can find you when they are interested in duplicating your work. If you are an ASMP member, you can also get into their Find a Photographer database. Additionally, register yourself with the Plus Registry, which is also a great resource for all things licensing related. Keep Your Rights Nearby Know your rights as a photographer without having a lawyer on speed dial. A U.S. attorney has put together a handy printout to refer to if confronted for taking pictures (UK version here). Prepare to Write a Nastigram Sending a DMCA takedown notice is scary. DMCA Info makes it a little less daunting with plenty of info, including a notice template. Where applicable, you can also request items to be removed from Google products, including a subsection requesting the removal of items because of copyright violation. Further protect yourself with a free account on Lenstag, a gear registry that also offers free DMCA and Model Release documents as well as optional...
Working With Magic Lantern RAW Files

Working With Magic Lantern RAW Files

In case you missed it, we started carrying a version of the Canon 5D Mark III modified with the Magic Lantern firmware modification last year. One of the really cool features of this tweaked body is that you can now shoot 1080p video in RAW format. Still shooters know what this means: better control over white balance and a file that stands up to post-processing really well. RAW is still something of a new bag for video shooters working with DSLRs, however, and there are a few things you should know when you start working with RAW files from the 5D Mark III. Making the Magic Lantern RAW File Usable Let’s start with this: The RAW file you get from the 5D isn’t immediately editable. It’s a single file with a .RAW suffix that none of the popular video editors, neither Final Cut nor Premiere, currently recognize without additional plugins like GingerHDR. So you have to modify this file to work with it. The converters for Magic Lantern RAW files essentially do one thing: they take a single RAW file and split it into a sequence of image files in either DNG, TIF, or JPEG files. Your video clip is then available to you as a folder full of hundreds or thousands of single images, each one representing a single frame of footage. That’s not ideal in that you now have a fairly large number of files to manage, but it’s not too difficult to work with them. But first, you have to get to that point where you have those hundreds of files. For this, you have a...
5 Important Photography Business Tips to Start the Year Off Right

5 Important Photography Business Tips to Start the Year Off Right

The holidays are prime season for getting new cameras and lenses. It is also when photographers take stock of their images as well as their income and expenses. Here are 5 important recourses for any business-minded photographer, whether you’re a seasoned shooter looking to hone your business skills or a complete novice who wants to get a jump start on organizing their future. • Never Shoot for Free In this interview with freelance photographer Court Leve, you’ll discover how important it is to find financial value in your work as well as artistic value. • Register Your Gear Insuring your camera equipment is essential but did you know you can also register it for free? Register your serials online with Lenstag and it will send out indexed alerts in the unfortunate event that your gear gets stolen. • Prepare for Taxes One of the less celebrated rewards of owning your own business is having to file taxes for it. Fortunately, there is a lot of online help! • Manage Your Time In the Nutritional Facts of Photography, Jay Cassario breaks down how much time you can expect to spend on each task as a freelance photographer. • Update Your Site SmugMug share some of the rules to a successful website no matter who you used to host your images. We hope these tips will help you reach your goals in the coming year! Want more? Visit the blog every week for great advice, tricks, and even special offers on photography, videography, lighting, and more! Cover Image: “Jump!” by John Loo is licensed under CC...