Color Grading Made Eas(ier) with FilmConvert

Color Grading Made Eas(ier) with FilmConvert

The field of film emulation software has some pretty well-established players in both the video and stills worlds. On the still photography side, there’s Google’s Nik Collection software, VSCO’s Film Series of plugins, and a variety of others. On the video side, however, things are… somewhat more complex (as all things video generally are).

Lighting for a Catalog Shoot

Lighting for a Catalog Shoot

For this shoot, I decided to start simply. I began with one light, a Paul C. Buff Einstein light inside a large umbrella. We were shooting in a relatively small studio, however, so the light didn’t completely wrap around the model, leaving a shadow on the wall behind. We wanted almost no shadows – just enough, in fact, to bring out the texture on some of the clothing. The single light delivered a bit too much of a shadow, so we added additional lighting.

Improve Your Macro Photography with Micro Four Thirds Cameras

Improve Your Macro Photography with Micro Four Thirds Cameras

The world of macro photography has been an interest for me ever since I got my first camera. That camera was a little Casio point and shoot that was maybe 2 or 3 megapixels. I was out shooting that first day with it and noticed on the mode dial a little flower icon and thought I’d set it to that and go shoot some flowers. I was several feet back from some Clematis (yes, I remember the exact flower) and the camera would not focus. After some trial and error I realized I needed to be closer to get focus…a LOT closer.

Understanding Video Resolutions

Understanding Video Resolutions

SD. HD. Full HD. Quad HD. UHD. 4K. DCI4K. Something-point-something-K. Video resolutions are confusing enough for consumers but as a content creator they are even more confounding. Here at BorrowLenses, we carry cameras that shoot everything from 720p HD all the way out to 6K. That variety can be somewhat confusing when you’re trying to sort out just which camera you need to rent and what resolution to actually shoot at once you’ve rented it. And that’s before you begin diving into the world of aspect ratios, too.

Ivan Makarov on Being a Dad and a Photographer

Ivan Makarov on Being a Dad and a Photographer

Being the family photographer is both a blessing and a curse – you’re afforded the rare opportunity to constantly preserve memories while also trying to balance that with experiencing them first-hand. Ivan Makarov understands this well. As a father of four, Makarov has been documenting his children’s lives since the moments they were born: “I shoot them wherever they are, doing whatever they’d like to do. My end goal is to document their childhood, as it starts and as they turn into teenagers and then adults.” In celebration of Father’s Day, we’re sharing some of our favorite family images from Makarov’s collection and providing 5 of his dad photographer tips that fellow shooters of all backgrounds can appreciate. Makarov’s 5 Tips: Tip #1: In a rut? Try switching to a new camera system. These days I shoot with Leica M and mostly with 35mm and 50mm lenses. I was a Nikon guy ever since I started in photography almost 10 years ago but I made the transition to rangefinder photography a couple of years ago when I was feeling stuck and uninspired with the process and with what I was producing. Leica gave me a new method of shooting because it’s quite different to shoot with the rangefinder and it also reignited my creativity to a point where I now can’t stop shooting! It’s been this way ever since I got the Leica. The original idea was to get a smaller camera that I can carry with me alongside my kids. It had a very surprising and positive effect on my creativity. I don’t think it matters all too much...