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Gear Spotlight: Is the 24-70mm f/4 IS Canon’s Best General-Purpose Zoom?

Gear Talk

The 24-70mm zoom range is one of the most popular zoom ranges on any camera, and most manufacturers have at least one lens in that category. Canon’s 24-70mm f/2.8 zoom was getting fairly long in the tooth, and its replacement, the Mark II, has garnered widespread praise and accolades from users and reviewers alike.

Lost in all of that was Canon’s 24-70mm f/4L IS zoom, which was released a few months after the f/2.8 version. This odd lens, which is, ostensibly, the replacement for Canon’s similarly long in the tooth 24-105mm f/4L IS lens, came as something of a disappointment. Why, people wondered, did Canon kill the additional 35mm of zoom range from this lens, and why would anyone opt for this lens over the sharper and faster f/2.8 Mark II?

Well, I’ve been using this lens for the last few weeks as I work up a series of video articles for you folks, and I’m starting to think that this dark horse of a lens is a hidden gem.

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New Gear: The Fuji X-E1 Is Here

Gear Talk

The Fuji X-Pro1 has been in our inventory for some time now, and we’re pleased to add its newer sibling, the X-E1, to our rental offerings. This younger, lighter, and smaller version of the X-Pro1 ditches a few features of the critically acclaimed (and very successful) X-Pro1, while adding a few welcome ones. Read on to find out what you need to know about the Fuji X-E1.

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Cool Stuff – September 27, 2013

Cool Stuff

Welcome to Cool Stuff, a recurring feature where we post our favorite links, including our favorite articles and how-tos, videos, images and more.

Cool Stuff articles are culled from BLFlip, the official Flipboard Magazine of BorrowLenses.com. If you’ve got an iOS or Android device, you can download the Flipboard app for free now. (more…)

Cool Stuff – September 6, 2013

Cool Stuff

Welcome to Cool Stuff, a recurring feature where we post our favorite links, including our favorite articles and how-tos, videos, images and more.

Cool Stuff articles are culled from BLFlip, the official Flipboard Magazine of BorrowLenses.com. If you’ve got an iOS or Android device, you can download the Flipboard app for free now. (more…)

Cool Stuff — August 29, 2013

Cool Stuff

Welcome to Cool Stuff, a recurring feature where we post our favorite links, including our favorite articles and how-tos, videos, images and more.

Cool Stuff articles are culled from BLFlip, the official Flipboard Magazine of BorrowLenses.com. If you’ve got an iOS or Android device, you can download the Flipboard app for free now. (more…)

Cool Stuff — August 20, 2013

BL News

Welcome to Cool Stuff, a recurring feature where we post our favorite links, including our favorite articles and how-tos, videos, images and more.

Cool Stuff articles are culled from BLFlip, the official Flipboard Magazine of BorrowLenses.com. If you’ve got an iOS or Android device, you can download the Flipboard app for free now. (more…)

Cool Stuff — July 15, 2013

Cool Stuff

Welcome to Cool Stuff, a recurring feature where we post our favorite links, including our favorite articles and how-tos, videos, images and more.

Cool Stuff articles are culled from BLFlip, the official Flipboard Magazine of BorrowLenses.com. If you’ve got an iOS or Android device, you can download the Flipboard app for free now.

  • Wanna use one of the tools we employ to keep track of our gear and help cut down on theft? Give it a try – it’s called Lenstag, and it’s free! (more…)