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Gear Spotlight: Is the 24-70mm f/4 IS Canon’s Best General-Purpose Zoom?

Gear Talk

The 24-70mm zoom range is one of the most popular zoom ranges on any camera, and most manufacturers have at least one lens in that category. Canon’s 24-70mm f/2.8 zoom was getting fairly long in the tooth, and its replacement, the Mark II, has garnered widespread praise and accolades from users and reviewers alike.

Lost in all of that was Canon’s 24-70mm f/4L IS zoom, which was released a few months after the f/2.8 version. This odd lens, which is, ostensibly, the replacement for Canon’s similarly long in the tooth 24-105mm f/4L IS lens, came as something of a disappointment. Why, people wondered, did Canon kill the additional 35mm of zoom range from this lens, and why would anyone opt for this lens over the sharper and faster f/2.8 Mark II?

Well, I’ve been using this lens for the last few weeks as I work up a series of video articles for you folks, and I’m starting to think that this dark horse of a lens is a hidden gem.

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Op-Ed: My Time With the Fuji X100s

Gear Talk

It’s been a while since I first got my hands on the Fuji X100s, and in that time, I’ve carried this little thing with me just about everywhere I go (including on my honeymoon). I’ve also gotten a few questions about it that range from my general opinion of the Fuji cameras, to what settings I shoot with.

In this Op-Ed, I’ll answer a few of those questions and also put down some of my thoughts about why this camera has turned out to be the sensation that it has. It’s not a full review – for that you’ll have to head over to the one I wrote for Chase Jarvis’ website.

First, the questions….

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The Switch – Moving from Canon to Nikon, Part V

Gear Talk

This is the conclusion of a 5-part series on an experimental switch from Canon to Nikon.

I guess the big question on everyone’s mind is, “Did you switch or not?” Well, read on, gentle reader.

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The Leica Diary, Part III – Focus

Gear Talk

Part I of the Leica Diary can be found here. Part II can be found here.

Zone focus.

Those are the two key words you need to know about focusing with a Leica. If you’ve used a rangefinder before, you already know this; if you haven’t, then read on.

Leica cameras don’t focus like the DSLRs, ILC (Interchangeable Lens Compacts like the Olympus E-P2), or point-and-shoot digitals that we’re all used to. For one, Leica lenses are all manual-focus lenses. For another, unlike most other digital cameras today, you’re not focusing through the lens (TTL). You’re actually using a separate viewfinder to do the framing and focusing for you.  (more…)

Tip of the week: Choosing a photo bag

Tips & Tricks

 

Our Bag Choices

Our Bag Choices

Welcome to a recurring feature on The Blog @ BorrowLenses.com. Every Thursday, we will post a photography-related tip here. These tips are typically inspired by questions we get from our customers. Sometimes we might feature a technique tip, sometimes a gear recommendation. If there’s something specific you’d like to see in this section, let us know. Email us at blog@borrowlenses.[email protected]

This week’s tip (or, more accurately, collection of tips): Choosing a bag to lug your gear around in. (more…)

The Epic begins

BL News Gear Talk
Red Logo

Red Logo

We’ve been waiting for this moment for some time now.Ever since BorrowLenses.com stepped into the video arena, adding cameras like the Panasonic AG-AF100, the Sony EX3, NEX-VG10, and, of course, the wide range of Canon HDSLRs, people have been asking, “Where’s the RED?”

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