5 Important Photography Business Tips to Start the Year Off Right

5 Important Photography Business Tips to Start the Year Off Right

The holidays are prime season for getting new cameras and lenses. It is also when photographers take stock of their images as well as their income and expenses. Here are 5 important recourses for any business-minded photographer, whether you’re a seasoned shooter looking to hone your business skills or a complete novice who wants to get a jump start on organizing their future. • Never Shoot for Free In this interview with freelance photographer Court Leve, you’ll discover how important it is to find financial value in your work as well as artistic value. • Register Your Gear Insuring your camera equipment is essential but did you know you can also register it for free? Register your serials online with Lenstag and it will send out indexed alerts in the unfortunate event that your gear gets stolen. • Prepare for Taxes One of the less celebrated rewards of owning your own business is having to file taxes for it. Fortunately, there is a lot of online help! • Manage Your Time In the Nutritional Facts of Photography, Jay Cassario breaks down how much time you can expect to spend on each task as a freelance photographer. • Update Your Site SmugMug share some of the rules to a successful website no matter who you used to host your images. We hope these tips will help you reach your goals in the coming year! Want more? Visit the blog every week for great advice, tricks, and even special offers on photography, videography, lighting, and more! Cover Image: “Jump!” by John Loo is licensed under CC...
The Five Best Lenses For the Blackmagic Pocket Cinema Camera

The Five Best Lenses For the Blackmagic Pocket Cinema Camera

I’ve been playing with the BMPCC (Blackmagic Pocket Cinema Camera) for a few weeks now, and have, after much experimentation, finally narrowed the massive selection available for this camera (especially via adapters of various sorts) down to my 5 essential picks. Here they are, in no particular order… Best General-Purpose Lens: Panasonic 12-35mm f/2.8 This is one of those lenses that isn’t just good for the BMPCC; it’s awesome for just about any Micro 4/3 camera. Featuring a focal length of 24-70mm on a standard Micro 4/3 camera like the Olympus OM-D EM-1, a fast f/2.8 aperture, and optical image stabilization, this lens lends itself perfectly for BMPCC shooters. Given the Blackmagic’s 3x crop factor, this lens becomes a still-slightly-wide 36-105mm. Moreover, given the fact that the BMPCC has an active M4/3 mount, the image stabilization works just fine. In short, this is your desert island lens; it’ll work for almost every common scenario you might come across. Best Compact Lens: Olympus 12mm f/2.0   You’d think I’d pick one of the pancake lenses available from Panasonic or Olympus, like the 20mm f/1.7 from Panasonic. To be sure, that’s a solid performer, but I chose the 12mm for 2 key reasons. The first is that it’s still a pretty compact lens, and has a nice, fast f/2.0 aperture with the equivalent of a 36mm focal length. The second is that it’s a lens that lends itself a bit better for the BMPCC in terms of focus. Although the Blackmagic Pocket Camera does have a basic autofocus feature, most video shooters will find themselves using manual focus to nail things...
Things to Know about the Blackmagic Pocket Cinema Camera Raw Update (with Some Sample Footage)

Things to Know about the Blackmagic Pocket Cinema Camera Raw Update (with Some Sample Footage)

The Blackmagic Pocket Cinema Camera is one of the newest additions to our inventory, and is already in demand — every single unit we currently have in our inventory is checked out for the next two weeks at least, so get your orders in as soon as possible. This tiny little package packs a wallop when it comes to delivering outstanding image quality, and as of a couple of weeks ago, it is also the smallest camera in the world that shoots RAW video. We decided to put the BMPCC’s RAW chops to an entirely unscientific test (in low-light, no less) as soon as we had a few spare minutes with a unit in-between your rentals, so check out that video after the jump. Suffice to say that RAW video offers all the advantages that still photographers have enjoyed with RAW images for a while now; the ability to shift white balance, increased exposure latitude, and a fat, robust file that stands up to vigorous post-production. Yet it’s not without its challenges either. Shooting RAW video requires some hefty resources on the shooting and post-production end, and so we thought we’d put together a list of a few things you need to be aware of if you’re going to venture into the land of RAW video. First things first – know WHY you want to shoot RAW. The BMPCC’s ProRes codec is plenty powerful – it has more than twice the bit rate of the Canon 5D Mark III’s All-I codec. Know why you think you need RAW before you shoot it. RAW video takes up a LOT of...
What (Else) to Know When Renting the Hasselblad H4X Medium Format Camera w/ 80MP IQ280 Digital Back

What (Else) to Know When Renting the Hasselblad H4X Medium Format Camera w/ 80MP IQ280 Digital Back

A while back, we did a piece on what to know when renting Hasselblad H4X Medium Format Camera w/ 80MP IQ280 Digital Back. Medium format gear is a pretty different creature from your standard DSLR, even your high-end Canon 1Dx and Nikon D4’s. Like my colleague Alex Huff pointed out, it can be “perhaps a little scary.” Here are a few more things you should keep in mind when shooting with the Medium Format gear, especially with the 80MP IQ280 Phase One back. As Alex mentioned, you will need Capture One to read and work with Phase One’s IQF files. While Capture One is available for free for 60 days, here’s something even better – it’s available for free for an unlimited amount of time in “DB” mode. DB mode restricts you to using Capture One with files from Phase, Mamiya, and Leaf digital backs only, but has the full feature set of Capture One Pro. Alex also mentioned the reverse crop-factor for lenses when you use them with this back. That difference is ridiculously stark when compared to APS-C or even full-frame sensors, let alone Micro 4/3 or smaller. Here’s a shot taken with a 24mm lens. As an image, it’s not particularly remarkable – till you realize that I was standing almost under the tree itself. The reverse crop factor gives you some seriously wide angles. The lenses made by Hasselblad are amazing as far as image quality goes. What they are not, is weather-sealed. I can’t stress this enough, folks – do NOT take these out to Burning Man. Or the beach. I did, and we had...
The Nutritional Facts of a Successful Photography Business

The Nutritional Facts of a Successful Photography Business

Jay Cassario is a wedding, engagement, and portrait photographer with additional passion for landscape and star photography, which has earned him publications by National Geographic. He is a regular contributor to SLR Lounge. The Nutritional Facts of a Successful Photography Business by Jay Cassario, reprinted with permission The Nutritional Facts As a certified personal trainer and nutritionist for many years, I spent a lot of time teaching the importance of reading the Nutritional Facts on food products. It not only tells you exactly what ingredients make up that food product but it gives the percentage of each. I was often surprised at how many clients of mine never paid any attention to the food label, nor understood how to read it. Almost all of them just went by what was written on the front of the packaging. I always stressed to my clients the importance of reading the nutritional facts because some companies will cheat and name their products in a deceiving manner. Just because a food product says the word “healthy” it doesn’t necessarily tell you anything about what’s in it. Now almost two years into my photography business, I’ve started receiving more and more emails and Facebook messages regarding advice on starting a successful business. With society pushing photography as a means of documenting and sharing the happenings in our lives, it’s easy to see why. The popularity of photography has sky rocketed over the past few years. We no longer need to spend a lot of money for a decent digital camera, our smart phones are now just as capable as nice point and shoots were...