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Win a New Camera from BorrowLenses: Blackmagic Pocket Cinema Camera, Panasonic GH4 4K Mirrorless Camera, or Canon 6D

BL News

Tired of shooting with the same old camera? Take 1 minute to enter our camera giveaway!

You could win your choice of a Blackmagic Pocket Cinema Camera, Panasonic GH4 4K Mirrorless Camera, or Canon 6D Digital SLR with more chances to win runner-up prizes, including great gifts from Cinevate, Zacuto, Think Tank Photo, SmugMug, Videopixie, and many others.

One entry is all it takes for a chance to win a brand new camera and change the way you capture the world around you. Enter now below!

Full sweepstakes official rules and list of bonus prizes can be found at the bottom of this post below the entry form.

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Part 2: Basic Steps and Lessons of Using Tilt/Shift Function

Gear Talk

This is part 2 of a series on tilt-shift lenses. Be sure to also check out part 1: Will Learning Tilt-Shift Lenses Improve Your PhotographyJohn Cooper specializes in corporate, industrial, and commercial photography for various business communities in Texas and teaches basic skills to other burgeoning photographers. If you are just starting out, or looking for a refresher, check out his advice below. You can also read more tips for architectural photography from John on our blog


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Part 1: Will Learning Tilt-Shift Lenses Improve Your Photography?

Gear Talk

John Cooper specializes in corporate, industrial, and commercial photography for various business communities in Texas and teaches basic skills to other burgeoning photographers. If you are just starting out, or looking for a refresher, check out his advice below. You can also read more tips for architectural photography from John on our blog. Here is his advice on whether tilt-shift lenses are worth it for photographers.


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Instagram Weekly Photo Challenge

BL News

Want to get your photography featured on our blog and Instagram accounts? Each Wednesday BorrowLenses is going to announce a theme of the week and you will have until the following Tuesday to submit your entry. You may already have a photo that suits the theme or you can view it more as a weekly photo challenge. Continue reading to discover this week’s theme and how to enter! This is an exciting new opportunity that we hope will get more of our users and fans showing us what they shoot.

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Breaking the Rules to Get the Most Out of Natural Light

Tips & Tricks

In photojournalism school, students are taught to underexpose when out in the field in order to achieve the richest colors and most intense contrast possible in a photograph. The trick, conventional wisdom explains, is to bring the exposure back up in post processing. I shot this way for years and it always treated me well. I’m still a big fan of the ‘underexpose method’ when shooting landscapes and documentary stories. The technique brings out the drama of what you’re trying to capture; old, wrinkly faces look like they belong to lost souls with millions of years of stories to tell, a canyon or mountain scape appears to be straight out of a dream with rainbow-like colors and dark, cloud-filled skies seem to hover over every crevice of the earth. Depth and drama are what this technique creates  — perfect for telling stories with a ‘wow’ effect. (more…)

Prime Lens Basics and Why You Should Ditch Zoom Lens Photography

Gear Talk

Prime lenses are a not-so-secret weapon favored for their fast apertures, crisp detail, and creamy bokeh.  They differ from the more commercially popular zoom lenses because of their ability to better maximize available light and separate foreground from background with aesthetically pleasing crispness.  They also possess the power to be a catalyst for creativity since they force the shooter to be more physically involved in their compositions.

50mm f/1.8 used in two different ways.

What is a Prime Lens?   (more…)

Freelance Filmmaker Uses BL Gear for Documentary Project

Gear Talk

Jason Aron is an avid freelance filmmaker and customer of BorrowLenses. In 2013 he raised over $50,000 for the production of a documentary film project entitled Back in Time. The film that is scheduled for release in the fall of 2015 examines the Back to the Future franchise and its cultural relevance. Aron made a 3-week journey from Santa Monica, California to Maui, Hawaii capturing the scenes for his movie with gear he rented from BL. Check out what Jason had to say about the BL gear he used while filming Back in Time.

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