BL Blog


Win a Phantom Quadcopter and GoPro HERO4s at PhotoPlus Expo

BL News


Visit us along with over 22,000 professional photographers and enthusiasts this year in New York City at PhotoPlus Expo in Booth #159! Get your badge scanned for a chance to win a Phantom Quadcopter or several chances at a GoPro HERO4.


Stop by our booth anytime between October 30th and November 1st to have your badge scanned to enter to win a prize. You don’t have to be present to win a GoPro! Quadcopter live drawing will be at noon, November 1st.


While you’re there, be sure to visit our friends over at Phlearn on Thursday, October 30th at 4pm in the food court of the expo convention center. We’ll be there giving away all kinds of goodies, including nice camera straps, monopods, bags, and more. RSVP via the Facebook page today (not required, just handy for planning purposes).


2 Days Only: 15% Off All Rentals

BL News

Get 15% off any rental placed by Wednesday, October 15th. Use coupon code AUTUMN14 at checkout. Receive your order or pick up by Friday, October 17th to enjoy for the weekend! (more…)

Winners of the Camera Giveaway

BL News

We’ve been torturing you with posts goading you to “like” and “share” our big camera giveaway of 2014 and 15 of you have been rewarded with one of the many runner up prizes we’ve received from our partners and 1 enviable soul has won their choice of a brand new Blackmagic Pocket Cinema Camera, a Panasonic GH4 4K Mirrorless Camera, or a Canon 6D Digital SLR.


Halloween Special: Free Rental Days

BL News

Gain extra time to grab that fall color with 3 free rental days! Use code PUMPKIN14 at checkout.

If your rental is due back on Halloween (October 31st)  you can keep it for the weekend! Get three free days added to your order when your rental begins on one of the dates below and keep it until Monday, November 3rd:

October 28th  ( For a 3 Day Rental )

October 24th  ( For a 7 Day Rental )

October 21st  ( For a 10 Day Rental )

Create a custom rental period that ends on Halloween and automatically get your bonus days free!

Fine Print: Not eligible for existing orders or For Sale items. rental orders only ship to U.S. addresses and renters must possess a U.S. credit card. This code is for rentals only, is not transferable, is not valid on items for purchase, and cannot be combined with other discount codes. Coupon expires October 31 at 11:59pm PST.

10 Essential Tips To Get Great Blue Angels Photos

Tips & Tricks

This weekend is Fleet Week here in San Francisco and given numerous emails I’ve received about photographing the event I thought I would consolidate my tips to photographing the Blue Angels. Following these 10 Blue Angels photography tips as originally found on my blog  should put you on the fast track to walking away with some great photos. (more…)

22 Fall Photographs That Will Inspire You to Get Out and Shoot


Fall is the photographer’s dream season and we asked photographers both experienced and new to share fall photos that we hope will inspire you. From traditional landscapes, to football, and autumn weddings, here is what fall means to these shooters. Learn what they used to capture the scene and gather ideas for your own adventures. We’d love to see your fall photography in the comments below. (more…)

Lightroom Keywording Tips

Tips & Tricks

Seán Duggan is a fine art photographer, author, educator, and an Adobe Certified Photoshop Expert with extensive experience in both the traditional and digital darkroom. His Lightroom Viewfinder series provides photographers with the tools they need to effectively use Lightroom for organization, editing, and printing.

Lightroom Keywording Tips

by Seán Duggan

Keywords are an important part of the organizational workflow for maintaining an image archive that is easy to work with, and one where photos can be found quickly. In an earlier article, I covered some basic keyword strategy and concepts for how you might use keywords to add more meaning to your images. In this article, we’ll concentrate on the procedural side of applying keywords with a look at some essential techniques for adding keywords in Lightroom. (more…)

Senior Portrait Rules and Resources New Photographers Must Know

Tips & Tricks

Senior portraits have been an American tradition for over a hundred years and were traditionally shot by a school-invited studio where everyone was posed the same way. Today almost anything goes for a senior portrait and that can be lucrative for freelance photographers.

If you’re new to senior portrait photography, here are some things to know: (more…)

Alternative Ways To Photograph Iconic Landmarks

Tips & Tricks

The sheer volume of iconic imagery is boundless. Although enticing to point your camera and begin clicking away at the first landmark you see, below are some quick tips that will help set you apart from the crowd.

Use Foreground to Your Advantage

Landscape vistas are awe inspiring and finding a vantage point that grants you an uninterrupted panoramic can yield spectacular photographic opportunities.  However much a majestic view, creating a unique image that differs from others who have shared your view can be right in front of you. Try adding something simple to the foreground of the scene to enhance interest and intrigue to the overall picture. Push yourself to build layers of information that will depict  a story of space and time. (more…)

Behind the Shot: Milky Way

Behind The Shot

Behind the Shot is a recurring feature where we dig deeper and find the backstories that accompany amazing photos. Do you have an awesome photo or know of one that we might want to feature? Find out the backstory of how Michael Bonocore captured this clear and peaceful image on the outskirts of Mount Shasta. 



Photographer/Filmer/Editor: Michael Bonocore (more…)

Create Better Photo Books with 7 Vacation Shooting Tips

Tips & Tricks

How many times have you been overwhelmed by the number of pictures you took while traveling? Most of the time we take pictures without planning ahead for how we’re going to use them. Countless memorable vacations are taken and photography keepsake books are never made. Here are some things to keep in mind while shooting on the road. These tricks will help you narrow down your best images so that you can create a compelling and cherished photo book. (more…)

Recap of the Best Instagram Photos of the Season


Thank you to everyone who participated in the BorrowLenses weekly photo challenges this summer! We had some amazing entries and were able to award one talented photographer each week a $50.00 rental credit to BorrowLenses. As summer comes to a close we want to recap on some of the best photos submitted throughout the challenge. Feel free to comment and let us know which image and theme was your favorite! Have any suggestions for photo challenge themes for the fall? Send us an email!


Shooting at Night with the Panasonic GH4

Gear Talk

The Panasonic GH4 is an amazing little camera. I’ve been putting it through its paces from the moment I got my hands on one, and just like any gearhead, have been reading practically every review and comment about it on the internet.

What can I say? It’s an addiction. I confess.

One thing that stood out to me in all the signal and noise out there was that this camera isn’t a great performer at high ISO. My initial quick tests bore that out; at ISO 800, the footage is pretty noisy and by 1600, it’s unusable for a lot of work.

But what I wanted to know was something a bit more subtle. I wanted to know if I could shoot at night, in a place like San Francisco’s Fisherman’s Wharf, and still walk away with usable footage?


Instagram Weekly Photo Challenge: Celebrating Workers of All Trades

BL News

See our season recap of all of the best Instagram photos from the BorrowLenses Instagram page where winners received $50 gift certificates. 

Images from Last Week:

Thank you to everyone who submitted a wedding image to the Instagram page last week for the challenge! It was great to see the assortment of wedding images that BorrowLenses fans have captured throughout the summer wedding season. Fans followed the BorrowLenses Instagram page and tagged photos with #BLWeddings. The WINNER of last week’s Instagram contest is Alyssa ShrockCongratulations to Alyssa for submitting the winning wedding photo and winning a $50 rental credit to BorrowLenses. Check out more of her beautiful wedding and portrait photography on her website Alyssa Shrock Photography!

Here are a few of our other favorite images collected. Feel free to comment and let us know what image is your favorite in the bunch! Check out all of the #BLWedding entries here. (more…)

7 Reasons to Print your Work

Tips & Tricks

The chances are high if you are reading this article that you are a visual artist to some degree.  Maybe you have years of shooting under your belt, having started off shooting film and familiar with the printing process.  On the flip side, perhaps the popularity and accessibility of digital shooting inspired you to take a deeper interest in photography and filmmaking.  You may even be an artist who strictly uses your smartphone as a tool, yielding results that beg viewers to exclaim  “that takes better pictures than my real camera!” With so many moments being captured digitally and shared virtually these days the popularity of printing and giving life to pictures outside of the digital realm has taken a nose dive.  Here are 7 things you get to experience when you print your images: (more…)