Tip of the Week – Controlling Power on a Profoto Pack, Part I

Tip of the Week – Controlling Power on a Profoto Pack, Part I

The Profoto Acute2R 2400

The Profoto Acute2R 2400

Every week, we post a photography-related tip on our blog. These tips are typically inspired by questions we get from our customers. Sometimes we might feature a technique tip, and sometimes a gear recommendation. If there’s something specific you’d like to see in this section, let us know. Email us at blog@borrowlenses.com.

When it comes to studio strobes, thing fall primarily into two categories: monolights and pack/head systems. Each has distinct advantages and disadvantages, and depending on your needs, you may need one or the other at different times in your photographic journey. read more…

4 Important Things to Know About Canon’s New 40mm Pancake Lens

4 Important Things to Know About Canon’s New 40mm Pancake Lens

1. Long History of a Short Lens

What’s all the fuss surrounding Canon’s new 40mm “pancake” lens? So called because of their flat, short-barrel look, pancake lenses are primes made with thin glass and have been a convenient carry-along for photographers for over 100 years. They are an unobtrusive lens with aesthetic appeal, a longtime favorite in the mirrorless/Micro Four Thirds crowd. Canon has finally jumped on the bandwagon with its inaugural pancake: the EF 40mm f/2.8.

2. Better Focusing Distance and Bokeh

Most pancakes fall into the normal-to-wide focal range and this one is no exception. While most, especially older, pancake lenses are unable to focus down on anything closer than 18 inches, this one is able to home in at a relatively close 11.8 inches. And with 7 diaphragm blades at f2.8, the bokeh on this lens is quite good.

3. STM Enables Video Auto Focusing on the Canon Rebel T4i

This lens is certainly a great go-t0 for travelers looking to pack light, however, the technology of the 40mm is principally for video and will allow the camera to focus continuously while shooting video. The STM (STepping Motor) feature of this lens offers smooth and quiet continuous auto focusing when used with the video functionality of the new Canon Rebel T4i (for our review of the T4i, click here).

read more…

Photo Finds, June 15, 2012 – Matt Furman

Photo Finds, June 15, 2012 – Matt Furman

Matt Furman

Matt Furman

Welcome to Photo Finds, a feature where we point you to some of the best photography around the web.

The business of photography isn’t an easy one. If you’re a pro, you have to deliver – and you have to do it consistently, day after day. Even more difficult is the fact that you have to stay fresh, flexible, stay in tune with the styles of the day, and evolve with time. Few photographers can do this over any length of time.

Matt Furman, a commercial and editorial photographer based in New York city, is one of these few. With a client roster that includes Forbes, CFO Magazine, American Airlines, Billboard, and Barron’s, Matt’s work reflects a sort results-oriented aesthetic that stops far short of being “typical.” read more…

Cool Stuff, Week of June 23, 2012

Cool Stuff, Week of June 23, 2012

Welcome to Cool Stuff, a weekly feature where we post our favorite links from the past week, including our favorite articles and how-tos, videos, images and more.

That’s it for this week’s Cool Stuff. As always, questions and feedback are welcome in the comments below.

Photo Finds, June 18, 2012 – Daniel Milnor

Photo Finds, June 18, 2012 – Daniel Milnor

Welcome to Photo Finds, a feature where we point you to some of the best photography around the web.

A Leica, a Hasselblad, a few rolls of film. That’s pretty-much photographer Daniel Milnor’s ammunition when he goes out shooting. Whether it’s along the streets of Paris or in the wilds of Machu Pichu, Daniel’s style of documentary photography stands out head and shoulders above the crowd.

read more…

Cool Stuff – Week of June 16, 2012

Cool Stuff – Week of June 16, 2012

Welcome to Cool Stuff, a weekly feature where we post our favorite links from the past week, including our favorite articles and how-tos, videos, images and more.

That’s it for this week’s Cool Stuff. As always, questions and feedback are welcome in the comments below.

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