Get the Scoop on Fashion Photography

Get the Scoop on Fashion Photography

The world of fashion photography is an insular one, and newcomers to this field are often left floundering in more ways than one. From the basics of technique, to simple advice on how to break into the field, working with models, and managing and handling a business, aspiring fashion photographers often lack a decent starting point.

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Wide Without the Weird: Zeiss’ New Low-Distortion 15mm f/2.8 Distagon T* ZE for Canon

Wide Without the Weird: Zeiss’ New Low-Distortion 15mm f/2.8 Distagon T* ZE for Canon

Note: Just as this post went live, we got in the Nikon version of this same lens. It is available to rent here.

Natural Proportions for Architecture

The new Zeiss 15mm f/2.8 Distagon T* ZE for Canon is an ultrasharp, full frame lens that controls distortion much better than its other ultrawide peers. The natural proportions of this lens, despite its angle-of-view, lends itself well to architecture photographers. The relatively close focus of 0.25m (10”) also makes this lens a great option for those shooting in tight spaces, particularly party and wedding photographers.

Finally a Filter for a 15!

In comparison to similarly wide lenses, the consensus so far is that the Zeiss 15mm outperforms the best of them in terms of sharpness and distortion control. Another advantage of the Zeiss 15mm over the Canon 15mm Fisheye, the 8-15mm, or the 14mm is that this lens comes with a front threaded filter ring that accepts a 95mm filter. This, and the built-in metal hood, provide more protection for the bulbous glass that is natural for a lens of this focal length. The large front element makes this one of the largest wide angle primes we have in inventory.

Full Frame and (almost) Full F-Stop

While this lens is designed for full frame cameras, it can still be used on crop sensor cameras–your angle-of-view being the equivalent of a 24mm on a 1.6x crop camera, such as the Canon 60D or the 7D. At f/2.8, this lens is handy in lower light situations and stops all the way down to f/22. With a 9-blade diaphragm, the Zeiss 15mm produces smooth bokeh that is very surprising on a lens this wide. read more…

Cool Stuff – Week of October 20, 2012

Cool Stuff – Week of October 20, 2012

Welcome to Cool Stuff, a weekly feature where we post our favorite links from the past week, including our favorite articles and how-tos, videos, images and more.

  • There’s a little space geek in all of us, I think. So, of course, we have to lead with this amazing time-lapse from Matthew Givot. Endeavour, you will be missed!
  • Speaking of time-lapses and space geekery, Christopher Malin took a bunch of NASA-provided imagery and created this bit of awesomeoness:
  • Alfred Eisenstaedt shot stars of a different kind. From President John F. Kennedy to Marilyn Monroe, Eisie was one of the most renowned portrait photographers in history. Life has a great bit about how, at the very end of his portrait sessions, he’d pull a Hitchcock and jump in for cameo.
  • San Francisco is our back yard. So it stands to reason that this caught our eye. Director Ross Ching plans a series like this, so watch out for other cities he’ll cover too.
  • And finally, everyone’s favorite wearable camera now has an update. We’ve got it available for pre-booking, but what better way to show it off than with a video?

 And now, for the BorrowLenses.com Roundup!

That’s it for this week’s Cool Stuff. As always, questions and feedback are welcome in the comments below.

Controlling Power on a Profoto Pack, Part II

Controlling Power on a Profoto Pack, Part II

The Profoto Acute2R 2400

The Profoto Acute2R 2400

Last time, we covered how to control the power on a Profoto pack with a single head attached. In this article, we’ll cover the configurations for two heads.

As I mentioned in Part 1 of this piece, these Profoto power packs are a bit… confusing. Profoto is pretty-much the gold standard of the industry, and their Acute2 packs, which we rent, are considered to be the go-to workhorses for many photographers working with Profoto systems – and with good reason.

In Part 1 of this tip, we looked at how to control the output of the Profoto Acute2R 2400 with just one head connected to it. In this part, we’ll look at adding additional heads to the power pack.
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Cool Stuff – Week of Oct 13, 2012

Cool Stuff – Week of Oct 13, 2012

Welcome to Cool Stuff, a weekly feature where we post our favorite links from the past week, including our favorite articles and how-tos, videos, images and more.

And now, for the BorrowLenses.com rundown!

 

That’s it for this week’s Cool Stuff. As always, questions and feedback are welcome in the comments below.

Portrait Fan Photo Challenge Winners

Congratulations to our winners from this week’s Fan Photography Challenge. Each week, a new theme will be presented to our Facebook, Twitter, and Instagram community where they can participate by submitting or voting on photos for a chance to win prizes. Read more on our blog post, Announcing the BorrowLenses.com Fan Photography Challenge.

The top photos from each theme will be included in our “Fan Favorite and Grand Prize Winner” Contest. Our guest judge, Rick Sammon, will select a Grand Prize winner who will walk away with a $1,000 gift card to use on BorrowLenses.com while the Fan Favorite will receive a $500 gift card to use on BorrowLenses.com.

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