BL Blog

New gear: Sony F3L

BL News Gear Talk
Sony F3L body

Sony F3L body

Well, it’s here! We’ve been waiting for Sony’s newest CineAlta series product to come in for some time now and we’re pleased to have it in our inventory. The F3L sits somewhere between the RED and the EX3 in the lineup of pro video bodies we offer, and it’s a perfect addition to our growing list of video products. Take a look at the specs on it:

  • Super 35mm Exmor CMOS sensor
  • PL mount
  • 35mm Cine lens compatibility
  • Dual SxS card memory slots
  • 1920 x 1080 HD, Native 23.98p
  • Variable frame rates
  • Slow –mo (over-crank)/High-speed (under-crank) dial on body of camera
  • Internal ND filters
  • 5600K CC (electric color compensation) filter
  • Focus-assistance functions
  • HD/SD-SDI BNC outputs, Dual XLR inputs
  • 10-bit 4:2:2 HD-SDI Output
  • Genlock, Timecode
  • Optional S-Log/LUT workflow
  • Output to an external recorder in 10-bit 4:2:2 or 10-bit RGB (with upgrade option)

The F3L is targeted at professional, higher-end filmmakers and cinematographers. It matches up with the series of PL mount lenses we carry (more to come soon). If you have any questions about it, please call us at (650) 508-3370 and ask to speak with a video specialist.

Tip of the week: An adaptable camera system

Tips & Tricks
A Zeiss CP.2 lens on an Olympus E-P2

A Zeiss CP.2 lens on an Olympus E-P2

Every Thursday, we will post a photography-related tip here. These tips are typically inspired by questions we get from our customers. Sometimes we might feature a technique tip, and sometimes a gear recommendation. If there’s something specific you’d like to see in this section, let us know. Email us at [email protected]

Today we’re going to talk about a video camera called the Panasonic AG AF100. The AF100 is from a family of products that adhere to the Micro Four-Thirds standard. So far, Olympus and Panasonic are the two manufacturers making cameras for this standard, but a number of other manufacturers have also signed on to produce add-ons for it. Sigma, Carl Zeiss, Lensbaby and Voigtlander, all venerable manufacturers, have signed on to make lenses for it. (more…)

Weekly Recap – October 10, 2011

BL News

Welcome to the Weekly Recap. Today’s post recaps new and newsworthy items related to photography from around the web for the week ending on October 9.

  1. Apple.com, in tribute to Steve Jobs

    Apple.com, in tribute to Steve Jobs

    Steve Jobs, 1955-2011: The greatest visionary of our time passed away last week. You’ve already read this all over the web, seen it on TV, but no news recap would be complete without mention of the passing of this icon.
    http://www.apple.com/stevejobs/

  2. Staged Photojournalism: How much of the photojournalism you look at is staged? Photographer Ruben Salvadori takes a hard, critical look at that question in this provocative and very disturbing video.
    http://iso1200.blogspot.com/2011/10/is-really-photojournalism-real-behind.html
  3. California photographers, pay up – quick! Didn’t pay your model as soon as the shoot was done? Tsk tsk. You might just get sued, thanks to an obscure labor law in California.
    http://www.aphotoeditor.com/2011/10/05/law-firm-going-after-photographers-shooting-in-ca/
  4. Wanted  – a doctor, a lawyer, an accountant (really, anyone). For free. Photographers are used to being asked to do their jobs without pay. One Craigslister takes umbrage.
    http://www.petapixel.com/2011/10/05/photographer-looking-for-people-to-do-their-job-without-pay/
  5. Adobe announces stuff. Everyone’s happy. Everyone’s mad. Just another Monday? Adobe announced a slew of new products at the MAX 2011 conference. Some things made people happy (Adobe Photoshop for tablets! Yay!).  Other things made people mad (Adobe Photoshop for tablets! Boo!). Adobe’s own Terry White has a nice roundup here:
    http://terrywhite.com/techblog/archives/8848
  6. Google+ for photographers: A really good set of videos, courtesy of Scott Kelby. Definitely worth a view.
    http://www.scottkelby.com/blog/2011/archives/22120
  7. Yes, but will it focus? The guys at Fuji are planning a competitor to the Micro 4/3 format. Because we don’t have enough competing small-factor interchangeable lens formats.
    https://twitter.com/#!/fujiguys/status/121950934426337280
  8. It’s real! No it’s not! One of the best demos we’ve ever seen of inserting 3D items into an image. Bad Photoshop jobs might be a thing of the past. PR departments at BP and in Iran rejoice.
    http://www.photoweeklyonline.com/rendering-3d-objects-into-photographs/
  9. Is that a microscope in your pocket? More cool stuff from the “must have now even though I have no earthly use for it” department. The geeks at UC Davis have turned the iPhone’s camera into a microscope. No, you don’t need to upgrade to the 4S – unless you want Siri to tell you what horrible disease she sees in the magnified images.
    http://www.digitaltrends.com/mobile/uc-davis-iphone-tweak-turns-camera-into-disease-spotting-microscope/
  10. Cancer is cruel and unforgiving, and now it looks to take Photojojo founder Amit Gupta too. Minorities are underrepresented in bone marrow donation banks. Please help.
    http://tumblr.amitgupta.com/post/11102689089/two-weeks-ago-i-got-a-call-from-my-doctor-who-id

Pros you should know: Syl Arena

Photographers

“Pros you should know” is an ongoing Q&A series with photographers that the folks here at BorrowLenses.com admire and follow.

Syl Arena at Rayko Photo in San Francisco, at a recent workshop.

Syl Arena at Rayko Photo in San Francisco, at a recent workshop.

Welcome to the first in a series of articles talking about some of the professionals in our field that the folks here at BorrowLenses.com think you should know. Today, we’d like to introduce you to Syl Arena. (more…)

Tip of the week: Making sense of PocketWizards, Part I

Gear Talk Tips & Tricks

Welcome to a recurring feature on The Blog @ BorrowLenses.com. Every Thursday, we will post a photography-related tip here. These tips are typically inspired by questions we get from our customers. Sometimes we might feature a technique tip, and sometimes a gear recommendation. If there’s something specific you’d like to see in this section, let us know. Email us at [email protected]

Making sense of PocketWizards, Part I.

A few of the PocketWizard products on our site

A few of the PocketWizard products on our site

The increasing interest in off-camera flash has led to a number of our customers requesting PocketWizards to trigger off-camera flashes. The problem is, there isn’t just one single PocketWizard available to rent – there are no less than a half-dozen transmitters you have to chose from and just as many receivers. (more…)

Meet the staff: Alexandria “2.0” Huff

BL News

This is the first of a series of posts introducing the staff at BorrowLenses.com to you, our customers. 

Alexandria "2.0" Huff

Alexandria "2.0" Huff

BorrowLenses has always had a tradition of hiring people who genuinely love photography to fill our ranks. There’s a pretty wide range represented here, from enthusiasts to working professionals, from videographers to still shooters, from landscape artists to sports photographers. This series will introduce you to each one of those people in turn.

Today, we’d like to introduce you to Alexandria “2.0” Huff. (more…)

Tip of the week: Choosing a photo bag

Tips & Tricks

 

Our Bag Choices

Our Bag Choices

Welcome to a recurring feature on The Blog @ BorrowLenses.com. Every Thursday, we will post a photography-related tip here. These tips are typically inspired by questions we get from our customers. Sometimes we might feature a technique tip, sometimes a gear recommendation. If there’s something specific you’d like to see in this section, let us know. Email us at [email protected]

This week’s tip (or, more accurately, collection of tips): Choosing a bag to lug your gear around in. (more…)

This weekend in San Francisco: Speedliter’s Intensive

BL News
Speedliter's Intensive

Speedliter's Intensive

Our friend and favorite red-haired photographer, Syl Arena, is hosting his amazing Speedliter’s Intensive class and workshop this weekend in San Francisco. Seats are still open for the event and BorrowLenses.com blog readers and Facebook/Twitter followers get $50 off the two-day event by using the code BL50.

If you’ve ever wanted to know what to do with that Canon Speedlite you bought with your camera, this is the class for you.

(more…)

Our top 5 learning resources for photographers

Tips & Tricks
Top 5 Learning Resources for Photographers

Top 5 Learning Resources for Photographers

Here’s what we’ve come to realize after more than four years in the business: our customers don’t fit any one particular mold. We have rank amateurs, passionate about photography and picking up a DSLR for the first time. We have photographers about to go into business for themselves after years of shooting for pleasure. We also have high-end customers for whom a ten-camera shoot is just another Tuesday.

Whether you’re that rank amateur or that budding professional or that seasoned veteran of the industry, the one thing you can never stop doing is learning. Constant education is a requirement in this industry and those who don’t evolve are doomed to extinction. With that in mind, we put together a small list of educational resources that we go to constantly, be it for a quick lookup on a specific technique, or for inspiration when we’re in a rut. There’s a little something here for everyone regardless of your skill level. (more…)

Coming Soon: More Radios

Gear Talk

This is the first in a series on Lighting, where we discuss the use of the variety of lighting gear available for rent from BorrowLenses.com

PowerMC2 Receiver. Photo Courtesy PocketWizard.com

PowerMC2 Receiver. Photo Courtesy PocketWizard.com

Two new products are on their way to BorrowLenses.com’s offices this week that should make the lighting and off-camera flash geeks among us pretty darn happy. As you may know, we’ve carried many of PocketWizard’s products in our inventory for some time now, including their newer line of “ControlTL” products. Thus far, we’ve carried the MiniTT1 on-camera trigger and the FlexTT5 transceiver. Later this week, we’ll be adding two more ControlTL products to the list: the PowerMC2 receiver for Paul C. Buff’s Einstein monolights and the AC3 ZoneController. (more…)

The Epic begins

BL News Gear Talk
Red Logo

Red Logo

We’ve been waiting for this moment for some time now.Ever since BorrowLenses.com stepped into the video arena, adding cameras like the Panasonic AG-AF100, the Sony EX3, NEX-VG10, and, of course, the wide range of Canon HDSLRs, people have been asking, “Where’s the RED?”

(more…)

We’re at Photoshop World!

BL News

Well, not all of us, but Matt, Josh, Adriane and Vin from the BorrowLenses.com team are in Las Vegas, at the Photoshop World Conference and Expo. We have a booth at the conference, so if you’re there, stop by to enter for a chance to win a free rental from us.

BorrowLenses.com is also offering Photoshop World attendees a conference special and we have some gear on hand to demo. We also have plenty of candy to give away, so swing by, say hello, and get the details on the conference special from our booth.

 

A Guide to Canon and Nikon Lens Gobbledygook

Gear Talk

Every Canon and Nikon lens has a model name infused with a string of semi-confusing acronyms that describe the features and technology found in the lens itself. Knowing what these acronyms stand for will make deciphering a lens’s name much easier, helping you to choose the lens with the specific features are you looking for. Let’s get started!

(more…)

Best Wide Angle for a Crop Sensor Camera

BL News

At BorrowLenses.com we get a lot of phone calls from potential customers with questions regarding which gear to use for certain types of photography. Of those calls, one of the most prominent is “What is the best wide angle lens to rent for landscapes?” The answer is there are plenty of great lenses to choose from, but which lens is best depends heavily on which camera body you are using. When we ask people what camera they have, the majority respond that they are shooting with a crop-sensor body, and this affects lens selection in a significant way. Crop sensor bodies from Canon include the 10-60D, Rebel series and 7D. On the Nikon side there are the D4/5/6/7/8/90, D7000 and D300 series.

(more…)

A Letter to Canon and Nikon

BL News

Hey Canon and Nikon – BorrowLenses.com here.

You might remember us from several large orders over the years.  And there have been quite a few repairs too (looks at the person reading this). Anyway, we’re writing today to let you know we are ready for whatever big announcements you have under wraps to be unwrapped. Go ahead; unwrap them.

(more…)