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Hanging at the Google+ Photographer’s Conference – Part III

BL News

We’re still reeling from the Google+ Photographer’s Conference experience, but I thought I’d put together a few final thoughts on this unique experience.

Photographer Erik Valind teaches a class on lighting.

Photographer Erik Valind teaches a class on lighting.

This was two days of jam-packed sessions that started at 9am and ended at 9pm, with everything from panels to live shoots going on at any given time. The conference was relatively intimate, held in a space that, while spacious enough for everyone, wasn’t sprawling. You didn’t get exhausted walking from one room to another, nor were there so many attendees that you felt like you got lost in the crowd.

Moose Peterson looks on, larger-than-life, during Trey Ratcliff's conversation with Scott Kelby

Moose Peterson looks on, larger-than-life, during Trey Ratcliff's conversation with Scott Kelby

Photographer Ivan Makarov said it best: ” It seems like my whole G+ feed was there live, and instead of +1 or re-sharing stuff, I was able to talk to them in person.” That’s really what it felt like to us too.

Scott Kelby talks to Trey Ratcliff in "An Evening With Trey Ratcliff," the final session of the conference.

Scott Kelby talks to Trey Ratcliff in "An Evening With Trey Ratcliff," the final session of the conference.

We’re used to seeing Trey Ratcliff, Scott Kelby, RC Concepcion, Catherine Hall, and Brian Matiash pop up on our G+ feeds. Seeing them in person was another experience altogether. It was a reminder that, for all of the social media activity we all engage in, photography is a pursuit that’s carried out by real people, in real life (IRL).

Colby Brown, Trey Ratcliff, Brian Matiash, and Catherine Hall on a conference panel.

Colby Brown, Trey Ratcliff, Brian Matiash, and Catherine Hall on a conference panel.

The sessions at GPlusPC reinforced this. Every speaker who had a session on Google+ talked about using it to forge real connections, with real people. Even the conversations on building brands and developing strategies focused on connecting with people, rather than creating marketing plans.

Scott Kelby, wrapping up the conference.

Scott Kelby, wrapping up the conference.

You got this sense that there was an effort to explain to folks that Google+ isn’t necessarily where you market to your clients, but rather, where you connect with other members of the photo community. I saw no sessions on how to increase your revenue or reach new clients – this was a conference about connecting all of us through Google+, then using those connections to become better photographers.

We had a blast at GPlusPC, and we hope they bring it back next year. We look forward to meeting folks there, but in the meantime, make sure you follow us on Google+ as well!

 

Cool Stuff – Week of May 25, 2012

Cool Stuff

Welcome to Cool Stuff, a weekly feature where we post our favorite links from the past week, including our favorite articles and how-tos, videos, images and more.

Tip of the Week: Get Better at Google+ With “Google+ For Photographers”

Tips & Tricks

There’s a new resource to help photographers make the most of Google+. Photographer and educator Colby Brown has released a book called “Google+ for Photographers,” and whether you’re new to GPlus, or have been around for a while, you’ll find something useful in this book.

Sergey Brin Drops in on the Google+ Photographer’s Conference

BL News

If you haven’t seen in yet, Google’s working on magic glasses.

Project Glass is something Google has in the oven that brings computing to users in a very new and novel way – through eyeglasses. One component of this tech is a camera embedded in the device that gives new meaning to the words “What you see is what you get.”

Project Glass Technical Lead Max Braun came on stage and gave a short talk and demo, and then surprised everyone by introducing Google co-founder Sergey Brin. Sergey came on stage and spoke a bit about Project Glass, which he described as “not in beta, or alpha, or anything,” just an idea with some prototypes in various stages of working.

We were in the presentation, and got some shots of Max and Sergey on-stage.

Project Glass Technical Lead Max Braun

Project Glass Technical Lead Max Braun

Google co-founder Sergey Brin

Google co-founder Sergey Brin

Google co-founder Sergey Brin

Google co-founder Sergey Brin

Sergey Brin turns the tables, shooting at the

Sergey Brin turns the tables, shooting at the

 

Update: our own Jim Goldstein got some hands-on time with Google Glass, and got a chance to talk to Sergey Brin backstage after Sergey’s talk.

Sergey Brin backstage at the Google+ Photographer's Conference

 

Jim Goldstein tries on the Google Glasses.

Jim Goldstein tries on the Google Glasses.

 

Hanging at the Google+ Photographer’s Conference – Part II

BL News

We’re having a blast at the Google+ Photographer’s Conference! Take a look at some of the folks we’ve had the pleasure of seeing here at the Yerba Buena Center for the Arts.

Yeah, We’re Fanboys…

BL News

Max, Jim and I are at Guy Kawasaki’s talk on branding in Google+, and we got a pleasant surprise.

So, here’s a shot of Guy, with his computer’s display mirrored via projector.

Guy Kawasaki at Google+

Guy Kawasaki at Google+

And here’s his screen, zoomed in.

That's Guy talking about his visit to BorrowLenses.com's offices.

That's Guy talking about his visit to BorrowLenses.com's offices.

Yep, that’s us! and yeah, we’re fanboys.

Guy was kind enough to mention us during his talk, and for those who missed it, Guy also visited out offices recently.

Here’s another shot of Guy’s screen, showing him at BL’s office.

Guy at our offices, shown on-screen during his Google+ talk.

Guy at our offices, shown on-screen during his Google+ talk.

If you’re at the Google+ Conference For Photographers, remember, we’re here too! Come find either Jim or Max (they’re walking around in BorrowLenses.com t-shirts) and say hi!

Hanging Out at the Google+ Photographer’s Conference

BL News

I’m hanging out at the Google+ Conference for Photographers today, listening in on a panel on “How to Stay Fresh on Google+.” This is a pretty unique conference, in that it’s the first time I’ve seen an event dedicated specifically to a particular interest group (photography) on a particular social network.

The "How to Stay Fresh on Google+" panel

The "How to Stay Fresh on Google+" panel

What’s surprising me is how this particular panel is both specific to Google+, and general enough that the advice could be adapted to your activity as a photographer on Facebook or Twitter.

Catherine Hall and Matt Kloskowski are entertaining and informative, as always, but Brian Matiash and Colby Brown are relatively new voices and I’m pleasantly surprised by their eloquence and enthusiasm. Colby, specially, is a great advocate for Google+ (and is also the author of a book on the subject).

By the way, you can watch the conference session streaming live, by going to the conference’s Google+ page.

From the "Blurry iPhone Shots" file: Max Shevyakov and Jim Goldstein from BorrowLenses, at the conference keynote

From the "Blurry iPhone Shots" file: Max Shevyakov and Jim Goldstein from BorrowLenses, at the conference keynote

From the "Blurry iPhone Shots" file: Scott Kelby and Bradley Horowitz at the conference keynote

From the "Blurry iPhone Shots" file: Scott Kelby and Bradley Horowitz at the conference keynote

BLCast Episode 2 – An Interview With Steve Bumgardner

BL News
Steve Bumgardner

Steve Bumgardner

Welcome to Episode 2 of BLCast, the official podcast of borrowlenses.com.

In this episode of BLCast, I spoke to photographer and filmmaker Steve Bumgardner. Some of you might already be familiar with Steve’s work – he’s the creator of the web series “Yosemite Nature Notes” for the National Park Service. Listen in to our chat as Steve talks about his work in – and his love for – the national parks of the western United States.

You can find more information about Steve on his website, or you can follow him on Twitter.

Steve’s YouTube channel can be found here.

5 Year Anniversary: 5D Mark III or D800 Giveaway on Facebook

BL News
Win a Canon 5D Mark III or Nikon D800 from BorrowLenses.com - 5 Year Anniversary Giveaway

Win a Canon 5D Mark III or Nikon D800 from BorrowLenses.com – 5 Year Anniversary Giveaway

We are excited to be celebrating our 5 year anniversary! To celebrate we’re giving away a Canon 5D Mark III or Nikon D800 dSLR to one lucky fan. In addition we’re giving away nearly a dozen bonus prizes from our friends at  Adobe, GuraGear, Nik Software, SmugMug, OnOne Software, ThinkTank, Dreamcore Pictures, Collagewall.com and 500px.com. We’re running our giveaway over on our Facebook page through July 16,  2012. Sign up for your first entry, and then gain additional entries by sharing with others.

HERE’S HOW IT WORKS

STEP 1: Like BorrowLenses.com on Facebook
Visit facebook.com/borrowlenses and click on the “Giveaway” page under our profile photo.
If you are not yet a fan you’ll need to “Like” BorrowLenses.com to access the contest

STEP 2: Enter the drawing
To enter fill out the contest entry form with your name, email address, city, and state. Gain additional entries in the drawing by subscribing to our newsletter, gear sale alerts and/or becoming an affilaite.

STEP 3: Share for extra entries to better your odds
After you enter the drawing you will be able to share this giveaway with your friends via Facebook, Twitter and email with a custom link. You will automatically receive an extra entry in the giveaway for each friend that you refer.  You can return to our contest page at any time to check on how many referrals you’ve received.

STEP 4: Bonus prizes
Once you’ve referred 10 of your friends to enter the giveaway, return to our contest page and you will be able to “UNLOCK” our bond prize drawings for 1 of nearly 2 dozen great bonus prizes.

Bonus Prizes - BorrowLenses.com 5 Year Celebration Giveaway

STEP 5: Win
On July 17th we will select our winners by random drawing. After selecting our winners we will contact our grand prize winner to choose his/her choice of a Canon 5D Mark III or Nikon D800.  We will also announce the winners on our Facebook wall, so be sure to check our page and your email inbox to see if you’ve won.

⇒ Visit Facebook.com/BorrowLenses To Enter

RULES
Contest ends July 16, 2012 at 11:59PM PST. No purchase necessary. A purchase will not increase a contestant’s chance of winning. BorrowLenses.com is not responsible for entries that are lost, late, misdirected, incomplete, incomprehensible, illegible, damaged, undeliverable or delayed. We reserve the right to substitute a prize of equal or greater value in the event that the original promised prize becomes unavailable. Canon 5D Mark III is valued at $3499.00, Nikon D800 is valued at $2999.99 and the bonus prize packages range from $50-$400. The odds of winning will depend on the number of entries. Unless otherwise noted, all contests and giveaway prizes are awarded via random drawing. Winners automatically grant the use of their name and likeness in the promotion of this and other BorrowLenses.com contests. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Canon or Nikon. Shipping is free for USA residents; winners outside of USA are responsible for shipping fees and your country taxes. All winners have 14 days to accept and coordinate shipping. If winner doesn’t respond within 14 days, prize is forfeited and replacement winner will be randomly selected from qualified contestants.

Cool Stuff – Week of May 18, 2012

Cool Stuff

Welcome to Cool Stuff, a weekly feature where we post our favorite links from the past week, including our favorite articles and how-tos, videos, images and more.

That’s it for this week’s Cool Stuff. As always, questions and feedback are welcome in the comments below.

Join Us At The Google+ Photographer’s Conference

BL News

We’re excited to be a sponsoring partner at the first ever Google+ Photographer’s Conference in San Francisco on May 22-23, 2012. If you’ll be in attendance let us know by commenting on this post below, we’d love to meet you. If you’re not attending we’ll be relaying news and updates from the conference here on our blog, FacebookTwitter, and Google+ page.

If you haven’t yet circled or +1′d us at Google+ please do so and catch you on Google+

Cool Stuff – Week of May 11, 2012

Cool Stuff

Welcome to Cool Stuff, a weekly feature where we post our favorite links from the past week, including our favorite articles and how-tos, videos, images and more.

Tip of the Week: In-Camera Panos with Fuji

Tips & Tricks

Making a panorama doesn’t have to be an involved affair. Learn how to make one easily with a Fuji camera in this week’s Tip!

Photo Finds – Week of May 7, 2012

Photographers

Welcome to Photo Finds, a feature where we point you to some of the best photography around the web. This week’s Photo Finds features the work of Frank Doorhof.

Cool Stuff – Week of May 4, 2012

Cool Stuff

Welcome to Cool Stuff, a weekly feature where we post our favorite links from the past week, including our favorite articles and how-tos, videos, images and more.