Part 2: Basic Steps and Lessons of Using Tilt/Shift Function

Part 2: Basic Steps and Lessons of Using Tilt/Shift Function

This is part 2 of a series on tilt-shift lenses. Be sure to also check out part 1: Will Learning Tilt-Shift Lenses Improve Your PhotographyJohn Cooper specializes in corporate, industrial, and commercial photography for various business communities in Texas and teaches basic skills to other burgeoning photographers. If you are just starting out, or looking for a refresher, check out his advice below. You can also read more tips for architectural photography from John on our blog


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Part 1: Will Learning Tilt-Shift Lenses Improve Your Photography?

Part 1: Will Learning Tilt-Shift Lenses Improve Your Photography?

John Cooper specializes in corporate, industrial, and commercial photography for various business communities in Texas and teaches basic skills to other burgeoning photographers. If you are just starting out, or looking for a refresher, check out his advice below. You can also read more tips for architectural photography from John on our blog. Here is his advice on whether tilt-shift lenses are worth it for photographers.


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Instagram Weekly Photo Challenge

Instagram Weekly Photo Challenge

See our season recap of all of the best Instagram photos from the BorrowLenses Instagram page where winners received $50 gift certificates.

Images from Last Week:

Last week we unofficially kicked off our photo challenge by asking people to show us their favorite images from the Fourth of July. Instagram users followed the BorrowLenses Instagram page and tagged photos with #BLFourthofJuly. Here are 6 of our favorites from the images collected. Feel free to comment and let us know what image is your favorite in the bunch! Check out all of the #BLFourthofJuly entries here. read more…

Breaking the Rules to Get the Most Out of Natural Light

Breaking the Rules to Get the Most Out of Natural Light

In photojournalism school, students are taught to underexpose when out in the field in order to achieve the richest colors and most intense contrast possible in a photograph. The trick, conventional wisdom explains, is to bring the exposure back up in post processing. I shot this way for years and it always treated me well. I’m still a big fan of the ‘underexpose method’ when shooting landscapes and documentary stories. The technique brings out the drama of what you’re trying to capture; old, wrinkly faces look like they belong to lost souls with millions of years of stories to tell, a canyon or mountain scape appears to be straight out of a dream with rainbow-like colors and dark, cloud-filled skies seem to hover over every crevice of the earth. Depth and drama are what this technique creates  — perfect for telling stories with a ‘wow’ effect. read more…

Prime Lens Basics and Why You Should Ditch Zoom Lens Photography

Prime Lens Basics and Why You Should Ditch Zoom Lens Photography

Prime lenses are a not-so-secret weapon favored for their fast apertures, crisp detail, and creamy bokeh.  They differ from the more commercially popular zoom lenses because of their ability to better maximize available light and separate foreground from background with aesthetically pleasing crispness.  They also possess the power to be a catalyst for creativity since they force the shooter to be more physically involved in their compositions.

50mm f/1.8 used in two different ways.

What is a Prime Lens?   read more…

Freelance Filmmaker Uses BL Gear for Documentary Project

Freelance Filmmaker Uses BL Gear for Documentary Project

Jason Aron is an avid freelance filmmaker and customer of BorrowLenses. In 2013 he raised over $50,000 for the production of a documentary film project entitled Back in Time. The film that is scheduled for release in the fall of 2015 examines the Back to the Future franchise and its cultural relevance. Aron made a 3-week journey from Santa Monica, California to Maui, Hawaii capturing the scenes for his movie with gear he rented from BL. Check out what Jason had to say about the BL gear he used while filming Back in Time.

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