BL Blog

The Big Chips Are Coming

Gear Talk
Hasselblad H4D60

Hasselblad H4D60

This is something we’ve been considering adding to our inventory for a long time now, and I’m pleased as punch to let you all know that we’re now going to be carrying our very first Medium-Format system.

We’ve got two cameras for rent – the H5D40, a 40MP body, and the H5D60, a 60MP body. The H5D60 has a slightly larger sensor, too, and both cameras produce 16-bit RAW files that’ll weigh in between 60 to 80MB each. For comparison, the D800’s 36MP RAW files come in at about 35-40MB.

On a side note: Lightroom users, rejoice! Hasselblad has been working closely with Adobe to further integrate the images from these monster cameras into your workflow. That lowers the bar for photographers looking to dip their toes into Medium-Format.

Of course, we’re going to be carrying a nice compliment of lenses as well, ranging from a 300mm f/4.5 to a super-wide 24mm f/4.8 (which equates to about an 18mm lens on your full-frame DSLR).

Hasselblad cameras and lenses

Hasselblad cameras and lenses

The cameras are still unreleased, however, and while we anticipate getting the gear at the end of March/April, please bear in mind that it may be later. We look forward to seeing what our customers do with this outstanding system.


Cool Stuff, Week of January 19, 2013

Cool Stuff

Welcome to Cool Stuff, a weekly feature where we post our favorite links from the past week, including our favorite articles and how-tos, videos, images and more.

  • We begin this week’s Cool Stuff with photographer and teacher Zack Arias’ guest entry on Scott Kelby’s blog. Four years ago, Zack made a similarly awesome and inspiring video for Scott; this one is, I think, even better. Check out the video below, then head over to the article for some solid advice.
  • This one’s for the video geeks out there. Dale Grahn has been a color timer on a variety of different films, including Gladiator, Saving Private Ryan and The Lion King. Now he has an iPad app out that helps teaches color grading to aspiring video pros.
  • Speaking of one for the video geeks out there, this one’s also for you – and for the time-lapse fans as well. Omni-Tracker is a San Jose-based company that recently started a Kickstarter campaign for their new product, called the L’il Mule. Check it out here (the campaign already has 200% funding), and watch the video below, which features footage from alumni Seventh Movement.
  • From our friends over at the Profoto blog comes an outstanding behind-the-scenes look at Gregory Heisler’s portrait of Michael Phelps. Check out the video below, then head over to Profoto’s Master Series page for more videos from the master of portraiture.
  • Here’s something a bit more philosophical for image makers of all ilk. Daniel Milnor, whose blog Smogranch is one of our favorites, lays out some first-rate inspiration in a recent post called, “Blurb tip: Learn from Bruce Lee.” Though on the surface it’s about the company he works for, there’s a fantastic message there about following your heart.

 And now, for the Roundup!

That’s it for this week’s Cool Stuff. As always, questions and feedback are welcome in the comments below.

Our Take and Test Footage on the Canon 1D C DSLR with 4K Video

Gear Talk

Canon has added yet another camera to their cinema line, the 1D C. This addition gives professional and novice filmmakers alike a formidable number of shooting choices, not to mention access to a wide variety of cine-lenses. Get our take on it!

Quick Tip on Blending Two Photos in Time Bracketing

Tips & Tricks

Take a picture of the same scene at two different times of day and blend in post for a unique look that still stays true to the environment you are capturing. Learn more in this quick how-to!

Powerful Portrait Inspiration With Steve McCurry’s iPad App


Steve McCurry is one of the most prolific photographers alive today. His photograph for National Geographic’s June 1985 cover of Sharbat Gula (also know as the “Afghan Girl”) is one of the most recognizable portraits in history, and his imagery has graced NatGeo’s pages many, many times since.

McCurry has repeatedly proven himself an absolute master of the portrait. His street portraiture, especially, carries tremendous impact. He has an uncanny ability to capture his subjects’ essence, distilling it in a split-second into an image that can range from haunting to exciting and everything in-between.

Steve McCurry iPad App

Steve McCurry iPad App


The Canon MP-E 65mm Macro Puts the Microscopic Within Reach

Gear Talk Tips & Tricks

The Canon MP-E 65mm Macro Lens is more than a lens–it is like a portable microscope with the ability to fill an entire 35mm frame with the texture of something as small as a grain of rice. Learn more about one of’s most unique lenses!

Mirrorless Magic: Spending Time With the Olympus OM-D

Gear Talk

When we recently received the Olympus OM-D E-M5 (there’s a mouthful for you) in our warehouse, I wasted absolutely no time in snagging one of the bodies and taking it for a whirl. My “whirls” usually last a few weeks so that I can put the camera to use in a variety of different ways, and given the feedback I’d heard from other photographers about this diminutive body, I was eager to put it through its paces.

Two weeks later, I have my conclusion: Olympus has an absolute winner on its hands.

The gear

The Micro-Four-Thirds platform isn’t a closed-loop system. Olympus and Panasonic both make bodies for it, and there’s even an MFT-based version of the enormously popular Blackmagic Cinema Camera on the way. Panasonic, particularly, has two lenses that I decided were going to be my go-to lenses for this test: the 12–35mm f/2.8 and the 35–100mm f/2.8 lenses.

The Gear - OM-D, Panasonic 12–35mm and 35–100mm

The Gear – OM-D, Panasonic 12–35mm and 35–100mm

Together, these cover the equivalent of the 24–70 and 70–200mm lenses in 35mm terms, giving me the focal lengths used by most photographers. Because the OM-D features a 5-axis, in-body stabilization, that entire focal length is stabilized as well. (more…)

Cool Stuff – Week of January 6, 2013

Cool Stuff

Welcome to Cool Stuff, a weekly feature where we post our favorite links from the past week, including our favorite articles and how-tos, videos, images and more.

That’s it for this week’s Cool Stuff. As always, questions and feedback are welcome in the comments below.

Quick Tip: Optimize Canon 5D Mark III Write Speeds – Avoid Using SD Cards

Gear Talk Tips & Tricks

Photographer Jeff Cable discovered something interesting about the 5D Mark III when he was doing some high-speed shooting–it’s slow, but only under certain circumstances. Click here to read more about when and when you should not use the SD slot in the 5D Mark III.

BorrowLenses Social Media Code of Conduct

BL News


We have large and vocal communities on a variety of social networking sites, including Facebook, Twitter, G+, Instagram, and Pinterest. We love them all! Open and honest discussion, as well as jokes, are fully welcomed. However, sometimes when discussions get heated they also get personal. We want to keep our pages “PG” rated so as to reduce any chances of someone feeling alienated by the comments on our content. This means that every once in awhile we have to parent the responses to our posts. The following types of comments might get deleted/hidden/banned:

  • Personal attacks/slurs.
  • Excessive cursing.
  • Violent or sexually explicit content.
  • Needlessly negative comments.
  • Links to content that doesn’t have anything to do with the discussion.
  • BL order complains or questions that aren’t pertinent to the thread. Please direct comments/questions to [email protected].
  • Posting your order information. We will hide this content for your own protection.
  • Posting the same content or comments over and over again.
  • Negatively calling out a BL employee by name. If you have a concern or complaint, please email [email protected].

We do our best to keep these kinds of comments off our social sites but sometimes we miss them. You are always welcome to contact us directly if you see something suspicious.


Cool Stuff – Week of December 31, 2012

Gear Talk

Welcome to Cool Stuff, a weekly feature where we post our favorite links from the past week, including our favorite articles and how-tos, videos, images and more.


That’s it for this week’s Cool Stuff. As always, questions and feedback are welcome in the comments below. Happy New Year, everyone!

The Softbox Cheat Sheet

Gear Talk
Profoto Softboxes

Profoto Softboxes

A while back, we put together an article on how to use softboxes with your light of choice. At that time, I mentioned that we’d be putting together a cheat sheet that would allow you to figure out which softbox could go with which light, and what you’d need to make it work. Well, that cheat sheet is here.


Win a Handmade Camera Bag from

Cool Stuff

NewBag-9126We’re giving away one (1) brand new camera bag from Inside Line Equipment, which is handmade in the U.S.A. This bag features a 12″x 12″x 8″ padded, weatherproof camera compartment with a 12″x 8″x 10″ weatherproof rolltop main compartment. The padded, zippered sleeve down the back fits up to a 17″ MacBook Pro. The entire thing measures 12″x 20″x 8″ (30 Liters) and is reinforced with ABS plastic panels to keep your gear safe. Color is as-pictured (pale blue).

We have these for rent here. But this one can be yours! (more…)

Your Best Photo/Video from 2012

BL News Cool Stuff invites you to show off your best photo or video from 2012! Go through your body of work from this year and select your absolute best to share with our audience. Read this post for more details on how to participate.

2012 Mayan Apocalypse Photo Tips

BL News Cool Stuff Tips & Tricks understands that the Mayan Apocalypse is fast approaching. We’d like to make a special announcement to our customers to ensure they are prepared for the inevitable.