Instagram Weekly Photo Challenge

Instagram Weekly Photo Challenge

See our season recap of all of the best Instagram photos from the BorrowLenses Instagram page where winners received $50 gift certificates.

Images from Last Week:

Last week we unofficially kicked off our photo challenge by asking people to show us their favorite images from the Fourth of July. Instagram users followed the BorrowLenses Instagram page and tagged photos with #BLFourthofJuly. Here are 6 of our favorites from the images collected. Feel free to comment and let us know what image is your favorite in the bunch! Check out all of the #BLFourthofJuly entries here. read more…

Breaking the Rules to Get the Most Out of Natural Light

Breaking the Rules to Get the Most Out of Natural Light

In photojournalism school, students are taught to underexpose when out in the field in order to achieve the richest colors and most intense contrast possible in a photograph. The trick, conventional wisdom explains, is to bring the exposure back up in post processing. I shot this way for years and it always treated me well. I’m still a big fan of the ‘underexpose method’ when shooting landscapes and documentary stories. The technique brings out the drama of what you’re trying to capture; old, wrinkly faces look like they belong to lost souls with millions of years of stories to tell, a canyon or mountain scape appears to be straight out of a dream with rainbow-like colors and dark, cloud-filled skies seem to hover over every crevice of the earth. Depth and drama are what this technique creates  — perfect for telling stories with a ‘wow’ effect. read more…

Prime Lens Basics and Why You Should Ditch Zoom Lens Photography

Prime Lens Basics and Why You Should Ditch Zoom Lens Photography

Prime lenses are a not-so-secret weapon favored for their fast apertures, crisp detail, and creamy bokeh.  They differ from the more commercially popular zoom lenses because of their ability to better maximize available light and separate foreground from background with aesthetically pleasing crispness.  They also possess the power to be a catalyst for creativity since they force the shooter to be more physically involved in their compositions.

50mm f/1.8 used in two different ways.

What is a Prime Lens?   read more…

Freelance Filmmaker Uses BL Gear for Documentary Project

Freelance Filmmaker Uses BL Gear for Documentary Project

Jason Aron is an avid freelance filmmaker and customer of BorrowLenses. In 2013 he raised over $50,000 for the production of a documentary film project entitled Back in Time. The film that is scheduled for release in the fall of 2015 examines the Back to the Future franchise and its cultural relevance. Aron made a 3-week journey from Santa Monica, California to Maui, Hawaii capturing the scenes for his movie with gear he rented from BL. Check out what Jason had to say about the BL gear he used while filming Back in Time.

read more…

A Photographer’s Guide to Modern Urbexing Jamie MacDonald

A Photographer’s Guide to Modern Urbexing Jamie MacDonald

Jamie MacDonald is an Olympus Trailblazer who shoots nature and wildlife in the Mid-Michigan area exclusively with the Olympus Four Thirds and Micro Four Thirds camera systems. He is also a contributor for Small Camera Big Picture. As a nature and landscape photographer he enjoys exploring new areas that have often been abandoned. Learn the tools of the trade to modern “urbexing” in the article written below by Jamie MacDonald. He has also been featured on our blog discussing a new light painting tool to create a successful light painted photo

read more…

Adding Value to Your Image Archive with Keywords

Adding Value to Your Image Archive with Keywords

Seán Duggan is a fine art photographer, author, educator, and an Adobe Certified Photoshop Expert with extensive experience in both the traditional and digital darkroom. His Lightroom Viewfinder series provides photographers with the tools they need to effectively use Lightroom for organization, editing, and printing. 

Adding Value to Your Image Archive with Keywords

by Seán Duggan

Maintaing a well organized image archive is an ongoing project. There is always work to do, whether it involves importing and editing new photos, or organizing and culling older images. One of the most important ways that you can “upgrade” your image catalog is by regularly adding keywords to your photos. In this article we’ll take a look at some essential keyword strategy for your photo library. read more…

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