BL Blog

Lenstag: Discouraging Camera and Lens Theft One Registered Serial at a Time

Gear Talk

UPDATE: Lenstag, the service that collects serial numbers from your gear and keeps them in a registry to be flagged and indexed online if they get ever stolen, now has free apps for iOS and Android in multiple languages. Some features include: gear name auto-complete, picture-taking of your gear right from your phone, easy and immediate flagging, and more. Lenstag aims to curb theft by making it harder to resell stolen items.

Download it here:

• http://lens.tg/ios
• http://lens.tg/android


Lenstag is a new, free service that collects serial numbers from your lenses and cameras and keeps them in a registry to be flagged in the unfortunate event that they get stolen. By locking down a serial as belonging to its owner, the reselling and pawning of stolen gear becomes increasingly discouraged. The more people who register the gear, the more effective the registry system is. Stolen serials are indexed online, so checking up on a serial before purchasing in the resell market is easier than ever. We have already registered our gear and want to give a few pointers on finding your gears’ serials. There are a lot of numbers listed on cameras and lenses and not all of them are unique identifiers–be sure you have the correct number! (more…)

Cool Stuff — July 15, 2013

Cool Stuff

Welcome to Cool Stuff, a recurring feature where we post our favorite links, including our favorite articles and how-tos, videos, images and more.

Cool Stuff articles are culled from BLFlip, the official Flipboard Magazine of BorrowLenses.com. If you’ve got an iOS or Android device, you can download the Flipboard app for free now.

  • Wanna use one of the tools we employ to keep track of our gear and help cut down on theft? Give it a try – it’s called Lenstag, and it’s free! (more…)

BorrowLenses Street Photography Package Shoot Off: Leica, Fuji, and Nikon V1 Reviewed

Gear Talk

Save time while also saving money with our new Photography and Videography Packages. Packages are a convenient way to rent a group of items with 1 click, whether it be a collection of prime lenses or various parts needed for a successful studio lighting setup. Our Street Photography Packages feature mirrorless bodies for their lightweight and inconspicuous (while still stylish) design–great for on-the-go candid shooting. Ben Revzin of ShouldIGetIt.com took three of our Street Photography Packages for a spin to see which set was the most, well, street savvy! See his results in the video review below. (more…)

Op-Ed: My Time With the Fuji X100s

Gear Talk

It’s been a while since I first got my hands on the Fuji X100s, and in that time, I’ve carried this little thing with me just about everywhere I go (including on my honeymoon). I’ve also gotten a few questions about it that range from my general opinion of the Fuji cameras, to what settings I shoot with.

In this Op-Ed, I’ll answer a few of those questions and also put down some of my thoughts about why this camera has turned out to be the sensation that it has. It’s not a full review – for that you’ll have to head over to the one I wrote for Chase Jarvis’ website.

First, the questions….

(more…)

Cool Stuff — July 2, 2013

Cool Stuff

Welcome to Cool Stuff, a recurring feature where we post our favorite links, including our favorite articles and how-tos, videos, images and more.

Cool Stuff articles are culled from BLFlip, the official Flipboard Magazine of BorrowLenses.com. If you’ve got an iOS or Android device, you can download the Flipboard app for free now. (more…)

Cool Stuff — June 25, 2013

Cool Stuff

Welcome to Cool Stuff, a recurring feature where we post our favorite links, including our favorite articles and how-tos, videos, images and more.

Going forward, the Cool Stuff articles will be culled from BLFlip, the official Flipboard Magazine of BorrowLenses.com. If you’ve got an iOS or Android device, you can download the Flipboard app for free now. (more…)

Elephant Discovers GoPro During Piper Mackay Photographic Safari

Cool Stuff

Piper Mackay is a world, wildlife, and cultural photographer based in Long Beach, California. Her work is heavily concentrated on the African continent. On one of her recent photographic safaris, Piper and team had an unexpected encounter with an elephant, who approached and poked at a GoPro recording the action from the ground (pictures and a short video below). (more…)

BorrowLenses.com Now Shipping with UPS

BL News

We have expanded our shipping options in order to provide an even better service for our renters. Our primary shipping carrier is now UPS! FedEx is still being supported for those who live in areas where FedEx is the only shipping option. Some of the benefits of using UPS in addition to FedEx include: (more…)

BorrowLenses.com on the Set of Wilfred

BL News
The FX television series “Wilfred”, starring Elijah Wood, needed to shoot new backing plates for their hit show. Cinematographers take plate shots of empty sets using the same lighting as the final scenes. These “plates” can be used later for special effects. Kurt Jones, Director of Photography, decided to use the new Nikon 28mm 1.8G lens. He needed 13 of them to mount onto 13 Nikon D800 bodies. Borrowlenses.com was able to supply the DP and his television series with the tools they needed.  (more…)

New BorrowLenses Pick Up Location In Southern California

BL News

You can now pick up and drop off rentals in San Diego at Nelson Photo!

Pick Up/Drop Off Advantages

  • Save on shipping: Rent multiple items for 1 flat fee, regardless of weight.
  • Quick turnaround: Orders ship from our California hub.
  • Security without the signatures: No waiting around for delivery trucks. (more…)

Multiple Flash Firing with Nikon’s Advanced Wireless Lighting System Using Pop-up Flash

Tips & Tricks

Topics Covered:

  • Setting Commander Mode for your Nikon camera and firing off-camera Speedlights using a pop-up flash.
  • Assigning multiple flashes to groups A and B to control from your Nikon camera’s Commander Mode.
  • Adjusting your flash channel, illumination pattern, and zoom position. (more…)

Cool Stuff — Week of May 27, 2013

Cool Stuff

Welcome to Cool Stuff, a weekly feature where we post our favorite links from the past week, including our favorite articles and how-tos, videos, images and more.

  • We rent a lot of fancy video gear, but if you find yourself up at over 13,000 feet needing, for example, a boom or dolly or jib, you might be well-served watching this video from our friend Chase Jarvis on how to improvise when necessary. (more…)

One Strobe, One Trigger, One Camera, and a lot of Luck: Behind the Scenes with Von Wong Photography

Tips & Tricks

Photographer Benjamin Von Wong set out to the Salton Sea with some dart rope and a crew of chance encounters who were excited to make the trek to help out with this dramatic shoot. Check out the spectacular results below!

Luck, Fire, and a Failed Ecosystem
by Von Wong Photography, reprinted with permission.

(more…)

The Hasselblad Is Here: First Impressions and Sample Shots

Gear Talk

The Hasselblad H5D40 medium-format digital camera is here, so of course we had to give it a go. We pressed a number of our staffers into service as models, and went through an impromptu portrait session.

Sample images as well as first impressions after the jump.

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Learning To Leave The Matrix – A Tip On DSLR Light Metering

Tips & Tricks

With our dependence on LCD screens to give us immediate exposure feedback, knowing how to meter light is at risk of quickly become a fading skill. In this guest blog post you will learn how your DSLR meters light and what that means for your photography. This is a great intro for beginners as well as an easy reminder for the more seasoned shooter. (more…)