Lenstag Releases “Text to Check” Feature to Combat Gear Theft

Lenstag Releases “Text to Check” Feature to Combat Gear Theft

Lenstag is a new service that collects serial numbers from your lenses and cameras and keeps them in a registry to be flagged in the unfortunate event that they get stolen. It’s easy, it’s free, and is a great supplement to your existing insurance plan or personal security methods. By locking down a serial as belonging to its owner, the reselling and pawning of stolen gear becomes increasingly discouraged and it is now even easier to flag hot items. read more…

8 Detailed 80 Megapixel Phase One Medium Format Example Images

8 Detailed 80 Megapixel Phase One Medium Format Example Images

As promised in our What to Know When Renting the Hasselblad H4X Medium Format Camera post, we’ve put together a few example images from our latest 80MP addition to our Medium Format inventory.

The Hasselblad H4X and the 80MP Phase One Digital Back is a powerful combination. Hasselblad full frame, bright, and clear viewfinder makes composition and focusing easier – not to mention Hasselblad’s True Focus feature, which allows you to recompose your camera position while maintaining a predetermined focus point. read more…

What to Know When Renting the Hasselblad H4X Medium Format Camera w/ 80MP IQ280 Digital Back

What to Know When Renting the Hasselblad H4X Medium Format Camera w/ 80MP IQ280 Digital Back

Our new Hasselblad H4X Medium Format Camera w/ 80MP IQ280 Digital Back is big, expensive, perhaps a little scary, and worth every penny if using it for the right assignment. We encourage renters to take advantage of Phase One’s training program if you are not already familiar with working with this system. Here’s some advice we’ve collected after using it ourselves. Stay tuned for sample images here on the blog! read more…

Shoot the Blues Away: 10 Motivating Winter Photography Tips

Shoot the Blues Away: 10 Motivating Winter Photography Tips

Photography often takes a hit during winter. Wedding gigs start to slow down and holiday obligations, bad weather, and shorter days give us plenty of reasons to procrastinate shooting. We have compiled 10 tips for staying motivated during these brumal months. Discover new ways to practice your craft and avoid a rusty start during spring’s heavy shooting season. read more…

Gear Spotlight: Is the 24-70mm f/4 IS Canon’s Best General-Purpose Zoom?

Gear Spotlight: Is the 24-70mm f/4 IS Canon’s Best General-Purpose Zoom?

The 24-70mm zoom range is one of the most popular zoom ranges on any camera, and most manufacturers have at least one lens in that category. Canon’s 24-70mm f/2.8 zoom was getting fairly long in the tooth, and its replacement, the Mark II, has garnered widespread praise and accolades from users and reviewers alike.

Lost in all of that was Canon’s 24-70mm f/4L IS zoom, which was released a few months after the f/2.8 version. This odd lens, which is, ostensibly, the replacement for Canon’s similarly long in the tooth 24-105mm f/4L IS lens, came as something of a disappointment. Why, people wondered, did Canon kill the additional 35mm of zoom range from this lens, and why would anyone opt for this lens over the sharper and faster f/2.8 Mark II?

Well, I’ve been using this lens for the last few weeks as I work up a series of video articles for you folks, and I’m starting to think that this dark horse of a lens is a hidden gem.

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Moose Peterson’s Shooting Tips for the Nikon 800mm f/5.6 Super Telephoto Lens

Moose Peterson’s Shooting Tips for the Nikon 800mm f/5.6 Super Telephoto Lens

Moose Peterson is a Nikon Legend Behind the Lens, Lexar Elite Photographer, recipient of the John Muir Conservation Award, and a Research Associate with the Endangered Species Recovery Program. Moose has a passion for photographing wildlife and wild places and educating the public about our wild heritage. He has been published in over 142 magazines worldwide and is the author of 26 books, including Photographic FUNdamentals. Moose has shot with a lot of super telephoto lenses and the Nikon 800mm f/5.6 is among his favorites. See why in his quick review with sample images. read more…

BorrowLenses Education: Featured Photographer Varina Patel

BorrowLenses Education: Featured Photographer Varina Patel

Technique, knowledge, inspiration – gain it all from seasoned photographers with years of experience and many tips to share with both burgeoning photographers and pros looking to gain a new perspective. Visit our entire collection of interviews, which are full of amazing images and valuable advice.


Varina Patel is a freelance wilderness and landscape photographer. She is drawn to the challenge of finding her next photograph and mastering the skills required to capture it effectively. Her photographs have been published in various magazines, calendars and advertising materials throughout the world. She teaches workshops on landscape photography and processing along with her husband and colleague, photographer Jay Patel. read more…

New Gear: The Fuji X-E1 Is Here

New Gear: The Fuji X-E1 Is Here

The Fuji X-Pro1 has been in our inventory for some time now, and we’re pleased to add its newer sibling, the X-E1, to our rental offerings. This younger, lighter, and smaller version of the X-Pro1 ditches a few features of the critically acclaimed (and very successful) X-Pro1, while adding a few welcome ones. Read on to find out what you need to know about the Fuji X-E1.

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