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New gear: Sony F3L

BL News Gear Talk
Sony F3L body

Sony F3L body

Well, it’s here! We’ve been waiting for Sony’s newest CineAlta series product to come in for some time now and we’re pleased to have it in our inventory. The F3L sits somewhere between the RED and the EX3 in the lineup of pro video bodies we offer, and it’s a perfect addition to our growing list of video products. Take a look at the specs on it:

  • Super 35mm Exmor CMOS sensor
  • PL mount
  • 35mm Cine lens compatibility
  • Dual SxS card memory slots
  • 1920 x 1080 HD, Native 23.98p
  • Variable frame rates
  • Slow –mo (over-crank)/High-speed (under-crank) dial on body of camera
  • Internal ND filters
  • 5600K CC (electric color compensation) filter
  • Focus-assistance functions
  • HD/SD-SDI BNC outputs, Dual XLR inputs
  • 10-bit 4:2:2 HD-SDI Output
  • Genlock, Timecode
  • Optional S-Log/LUT workflow
  • Output to an external recorder in 10-bit 4:2:2 or 10-bit RGB (with upgrade option)

The F3L is targeted at professional, higher-end filmmakers and cinematographers. It matches up with the series of PL mount lenses we carry (more to come soon). If you have any questions about it, please call us at (650) 508-3370 and ask to speak with a video specialist.

Tip of the week: Making sense of PocketWizards, Part I

Gear Talk Tips & Tricks

Welcome to a recurring feature on The Blog @ Every Thursday, we will post a photography-related tip here. These tips are typically inspired by questions we get from our customers. Sometimes we might feature a technique tip, and sometimes a gear recommendation. If there’s something specific you’d like to see in this section, let us know. Email us at [email protected]

Making sense of PocketWizards, Part I.

A few of the PocketWizard products on our site

A few of the PocketWizard products on our site

The increasing interest in off-camera flash has led to a number of our customers requesting PocketWizards to trigger off-camera flashes. The problem is, there isn’t just one single PocketWizard available to rent – there are no less than a half-dozen transmitters you have to chose from and just as many receivers. (more…)

The Epic begins

BL News Gear Talk
Red Logo

Red Logo

We’ve been waiting for this moment for some time now.Ever since stepped into the video arena, adding cameras like the Panasonic AG-AF100, the Sony EX3, NEX-VG10, and, of course, the wide range of Canon HDSLRs, people have been asking, “Where’s the RED?”


A Guide to Canon and Nikon Lens Gobbledygook

Gear Talk

Every Canon and Nikon lens has a model name infused with a string of semi-confusing acronyms that describe the features and technology found in the lens itself. Knowing what these acronyms stand for will make deciphering a lens’s name much easier, helping you to choose the lens with the specific features are you looking for. Let’s get started!