BL Blog

Posts by: Alexandria

Quick Tip: Optimize Canon 5D Mark III Write Speeds – Avoid Using SD Cards

Gear Talk Tips & Tricks

Photographer Jeff Cable discovered something interesting about the 5D Mark III when he was doing some high-speed shooting–it’s slow, but only under certain circumstances. Click here to read more about when and when you should not use the SD slot in the 5D Mark III.

Easy Holiday Photo Booth

Gear Talk Tips & Tricks

Holiday events have a way of filling a room. Being tasked with running a party photo booth for friends and family can be daunting, especially if your budget isn’t big and your space isn’t, either. We put together a simple, fun photo booth using portable items that you can rent from

Wide Without the Weird: Zeiss’ New Low-Distortion 15mm f/2.8 Distagon T* ZE for Canon

Gear Talk

The new Zeiss 15mm f/2.8 Distagon T* ZE for Canon is an ultrasharp, full frame lens that controls distortion much better than its other ultrawide peers. Check out our test images to see why.

Used Gear Sale

BL News

We revamped our For Sale page and revised pricing on a bunch of recently-added gear from Nikon, Canon, Sony and more! Click HERE to see what we have up! If you have any questions on a specific piece of gear (exact age, actuations, blemishes, etc), feel free to contact us at: [email protected] or call us at: 650-508-3370 and our Customer Service folks will do their best to give you a clear picture of the condition of the item and everything that comes with it.

Deal of the Week

BL News

Check out our Deal of the Week!

25% off:

Canon 70-200mm f/4 L (note: coupon for NON-IS F/4 model of 70-200mm ONLY)
Sony NEX-VG20 Camcorder
Nikon 85mm f/1.4G AFS 

Good until Sunday, July 29th, at midnight PST.







’s Shoot/Share/Like Giveaway

BL News

Win a $200 Gift Certificate!
Now shipping with every order is our new sticker and a faux camera for you to share your favorite subject, travel location, gear, etc.

  • Shoot a picture with your cell phone, framing your gear or favorite subject with our “camera”.
  • Share your photo on Twitter, Facebook or G+ and be sure to tag/@
  • Like us on FacebookG+, or Twitter if you haven’t already.

We will be randomly picking a winner every month (while stickers last). On top of that we’ll be giving away additional gift certificates for:

  • Most distant location.
  • Funniest picture.
  • Most creative shot.

We look forward to seeing your photos!

Meet – Ernest Aguayo

At we have some incredible people behind the scenes that help make us the best online camera and lens rental service. This post is the second of a series to introduce you to members of the team who tap into their passion for photography, videography and the arts daily in an effort to provide you the best service possible. Today we’d like to introduce you to Ernest, our inventory buyer.

Ernest works behind-the-scenes making sure that we have the latest new gear to add to our ever-growing inventory. He is constantly keeping up with industry rumors and research so that we can be among the first to make a new item available to our renters. Keeping up with trends is an important part of Ernest’s job, as he is also in charge of restocking our very popular items and that means more gear availability for everybody.

What’s your role here at
I am in charge of purchasing the massive amounts of photo and video gear that carries in inventory.  The most important part of the job is trying to predict what items will be in the highest demand so that we can give our customers the best gear selection and availability at all times. Through the relationships I maintain with a variety of vendors and sellers nationwide, I strive to constantly find the highest-quality (and often hardest-to-find) gear to keep up with our customers’ shooting needs, whatever they might be.

What type of photography do you enjoy pursuing?
I have loved poring over photojournalism images all my life and I also enjoy shooting portraits of my family, capturing images of birds, pursuing travel and macro photography, and doing astrophotography.  I love shooting with both digital and film.

How do you stay on top of all the latest gear?
This is one of the most fun parts of my job.  I read various photography publications, follow news and blogs online, listen to photography podcasts, and stay up-to-date with press releases and trade show announcements.  I try to figure out what new gear might rent well and then immediately start the legwork to get these items to and into the hands of our customers as soon as possible.

What are some of the factors that impact your research?
I study how our inventory rents over time, looking for trends such as when certain bodies, lenses, lighting, and accessories get booked throughout the year.  I learn about the genres of photography and filmmaking our customers are passionate about to get an idea of what gear will help them get the job done.  I also love hearing from customers directly about what kinds of gear they think we should carry, too.  Very often, if we hear customers asking about a particular item, we will start carrying it.

What services does Purchasing provide and assist with to meet the needs of our customers and ensure their satisfaction?
I work very closely with the Inventory and Shipping teams daily to make sure the gear our customers order is available and scheduled to arrive on the date requested.  Sometimes this means suddenly replenishing inventory levels when a particular item is in-demand on short notice or drop-shipping brand new items from a vendor or manufacturer directly to our customer’s home.  Bottom line is I will do everything in my power to ensure every order has all of its requested gear, on-time, whether it’s for a novice or for a pro.

What one thing would you like customers to know about Purchasing that perhaps they might not know?
I wish I could reveal how much we spend maintaining our inventory, but I will just say that it’s probably much, much more than customers think. It’s a little mind-boggling, actually!

For more be sure to check out the first post in this series featuring Jo Guzman our Front Desk Manager.