BL Blog

The Big Chips Are Coming

Gear Talk
Hasselblad H4D60

Hasselblad H4D60

This is something we’ve been considering adding to our inventory for a long time now, and I’m pleased as punch to let you all know that we’re now going to be carrying our very first Medium-Format system.

We’ve got two cameras for rent – the H5D40, a 40MP body, and the H5D60, a 60MP body. The H5D60 has a slightly larger sensor, too, and both cameras produce 16-bit RAW files that’ll weigh in between 60 to 80MB each. For comparison, the D800’s 36MP RAW files come in at about 35-40MB.

On a side note: Lightroom users, rejoice! Hasselblad has been working closely with Adobe to further integrate the images from these monster cameras into your workflow. That lowers the bar for photographers looking to dip their toes into Medium-Format.

Of course, we’re going to be carrying a nice compliment of lenses as well, ranging from a 300mm f/4.5 to a super-wide 24mm f/4.8 (which equates to about an 18mm lens on your full-frame DSLR).

Hasselblad cameras and lenses

Hasselblad cameras and lenses

The cameras are still unreleased, however, and while we anticipate getting the gear at the end of March/April, please bear in mind that it may be later. We look forward to seeing what our customers do with this outstanding system.


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Sohail Mamdani is a writer and photographer based in the San Francisco Bay Area. Follow him on Twitter, Facebook or Google+. You can find his portfolio on his website at as well as on 500px and Flickr.

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  • Wow! This is a very nice camera! I am curious of its picture results.

  • michael filippoff says:

    I know what I’ll be doing – first, taking out a loan to rent the monster, and then taking incredible pictures to cover my walls – literally! 😉

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