Another quick note on “Photo Finds” and “Notable Storytellers.”

Being a part of the photo/video industry can sometimes blind you to the fact that not everyone – especially not newcomers to this field – will know everyone of note in it. The Notable Storytellers piece column (and the Photo Finds column before it) was about bringing you the works of folks that you may not have heard of. We never featured Joe McNally or Vincent Laforet for the simple reason that if you’d been around for even a little bit of time, you’d have already heard of these folks.

That assumption was put to rest recently when, during some small talk with a customer at the main office, I found out that this particular customer was just starting to shoot video on a DSLR. He asked if I had any links to good learning resources.

“Well,” I said, “I’m sure you’ve already checked out Vincent Laforet’s classes on creativeLIVE, so…”

“Sorry,” he interrupted. “Who?”

“Vincent Laforet. You know, the filmmaker? He did Reverie and Nocturne?”

The customer shook his head. I was flumoxed. This had happened to me before, but it still surprised me.

So clearly, we have customers who haven’t heard of Vincent Laforet. I’ve also talked to customers who’ve never heard who Joe McNally is, or who Jay and Varina Patel, Stu Maschwitz, Scott Kelby, or Jay Maisel are.

Part of it is that I do have industry blinders on. I assume that if I know who these people are, everyone must. Obviously, that’s my short-sightedness.

When I first conceived of the Photo Finds column, it was to highlight the work of photographers whose work our audience might not have heard of. So, I resolved not to include the big names, like David Hobby, Joe McNally, Scott Kelby, or Jay Maisel. Not because these photographers weren’t well-known, but because they were. But in doing so, we’ve clearly done a disservice to some of our audience.

So, going forward, we’ll start talking about these folks. Because if you’ve got even a casual interest in photography, you should know about them. And, since the whole point of this blog is to educate and inform our customers and audience, we’ll do our best to bring them to your attention.

As always, questions and feedback are welcome in the comments below.

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Sohail Mamdani is a writer and photographer based in the San Francisco Bay Area. Follow him on Twitter, Facebook or Google+. You can find his portfolio on his website at as well as on 500px and Flickr.

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  1. Notable Storytellers – Vincent Laforet | The Blog @ - [...] is a filmmaker and photographer that belongs in any reasonable list of Notable Storytellers (read this short piece to …

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