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5 Things I Learned at the Google+ Photographer’s Conference

Tips & Tricks

Last week we had a great time at the Google+ Photographer’s Conference. As an event partner and sponsor we had a chance to meet a lot of great photographers in attendance. The conference had a great energy to it. With photographers being so active and social on Google+ it was rather effortless to pick up conversations in person with photographers of all stripes and experience levels. It was for this reason alone that attending was an amazing experience. Beyond meeting with great photographers there was a lot of great information shared amongst attendees and speakers alike. The 5 takeaways that I came back with that all photographers on Google+ could stand to benefit from included:

1. Focus on Community
The community on Google+ feels like the Flickr photography community of old. There is a constant flow of photos with many photographers you’ll find familiar and many more that will likely be new to you. It’s a great time to explore and network with photographers of all backgrounds, experience levels and expertises. In fact there are numerous sub-communities on Google+ focusing on various photography niches. Google+ makes it super easy and fast to find information in alignment with your photographic and non-photographic interests.

What made the Google+ Photographer’s Conference so special is the fact that this virtual community became tangible. If you follow someone on Google+ it was all the reason you needed to introduce yourself. It was great to be able to pick up conversations previously confined to posts and comments. Getting out to talk and photograph with your compatriots from abroad made for an extremely special time.

2. Engage
Google+ is a great place to connect with a community, but it’s only as good as you make it. Find great photographers and interact with them. You never know when someone is active online so don’t let it phase you if your comments go unnoticed at first. Keep commenting and interacting and before you know it you’ll be conversing with photographers you thought you’d never talk to.

3. Hangout: Join One, Start One
What sets Google+ apart from other social media web sites is their ability to support group video chats. It is by far one of the most novel features added to a social media site that I’ve yet to see. Conveying text updates in real-time is great, sharing photos is also great, but being able to talk and see each other in real conversations is extremely cool. It has its moments of getting bogged down if your connection isn’t the fastest, but its still a great experience. Over time it will no doubt improve, but in the meantime there is nothing that should stop you from giving it a try.

Guy Kawasaki Presenting at the Google+ Photographer's Conference Highlighting is BorrowLenses.com HQ Tour

Guy Kawasaki Presenting at the Google+ Photographer's Conference Highlighting is BorrowLenses.com HQ Tour

Guy Kawasaki Presenting at the Google+ Photographer’s Conference Highlighting is BorrowLenses.com HQ Tour

4. Chrome Plugins
Above and beyond my previously recommended chrome plugins (see 5 Highly Recommended Google+ Chrome Extensions) Guy Kawasaki shared his 3 favorite plugins at the conference. They may not all be of use to you, but I bet at least one is. Take note that “Replies and More” will help you with Lesson #2 (see above) as tagging someone in your reply will send an email to that person. It’s a great way to reach out to someone above and beyond the average comment.

  1. Do Share allows you to schedule posts.
  2. Replies and More simplifies responding to authors and commenters.
  3. Nuke Comments streamlines reporting, blocking, and deleting comments in a single click.

5. Hashtags to Explore
Hashtags are a great way to see running threads of conversation across broad pools of people that you may or may not yet be following. Some hashtags are used to note photo themes and others to note discussion topics. In either case if you see a hashtag (ex. #gpluspc) click on it and you’ll find posts relating to that topic in less than a second. With a little deeper searching you’re sure to find new people to connect with.
A great photography hashtag list to start with is from Eric LeslieDaily Photography Themes on Google+  You’re bound to find something of interest here and its a great catalyst to start interacting with some great photographers.

Now that you know, we hope to see you on Google+ and be sure to visit us on our G+ BorrowLenses.com page.

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Jim Goldstein is the V.P. of Marketing at BorrowLenses.com and a professional photographer based out of San Francisco. He specializes in outdoor and nature photography.

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