It’s no big secret that video is now something even still photographers need to pay attention to. If you do photography for a living – or want to do photography for a living – then at some point, the specter of video is going to raise its head and you’ll have to deal with it, or risk falling behind your competition.
Since photographers are dabbling in video, it’s no surprise that a software application formerly dedicated to still photographers is itself now dabbling in video. The latest version of Adobe Lightroom, released this month, now offers DSLR video shooters the ability to do some video edits and effects without having to leave the program.
Among other things, you can do basic cuts and trims, apply color and exposure settings, and sync those settings between clips.
The folks over at Adobe – specifically, Adobe’s Senior Digital Imaging Evangelist, Julieanne Kost – have a great video showing you some of the things you can do to your video with Lightroom 4. Take a look – I think you’ll be surprised at how much you can do.
As an aside to our Aperture fans – yes, Aperture has had many of these features (and I’ve happily used them for a while) for some time now. It’s just nice to see Lightroom catching up.