Meet the staff: Alexandria “2.0” Huff

Meet the staff: Alexandria “2.0” Huff

This is the first of a series of posts introducing the staff at to you, our customers. 

Alexandria "2.0" Huff

Alexandria "2.0" Huff

BorrowLenses has always had a tradition of hiring people who genuinely love photography to fill our ranks. There’s a pretty wide range represented here, from enthusiasts to working professionals, from videographers to still shooters, from landscape artists to sports photographers. This series will introduce you to each one of those people in turn.

Today, we’d like to introduce you to Alexandria “2.0” Huff.

First, the stats:

Name: Alexandria Huff.
Age: 29.
Location: San Francisco Bay Area.
Shoots: Canon and Nikon.
Social stuff: Google+, Twitter.

Alex came to be known as 2.0 around the office, and it’s a moniker that has apparently stuck with her outside of as well. She came about it when she was first hired. Alexandria introduced herself as Alex, which we knew at once would be a problem. See, we already had an Alex working here (Alex Wong – you’ll meet him soon enough too) and both he and the new Alex would be working in the Shipping department together.

In typical BL form, she was assigned a nickname, and came to be known as Alex 2.0. Eventually, we dropped the “Alex” part and just started calling her 2.0. Occasionally, we drop the “.0″, since it’s too arduous to say  “.0″ after “2”.

But enough about her name. The person behind it is much more interesting.

2.0, modeling for Syl Arena's Speedliting workshop

2.0, modeling for Syl Arena's Speedliting workshop

Alexandria is unique among most photographers we know in that she’s spent time both, in front of, and behind the camera. This 29-year-old has worked with pros like Joe McNally and Syl Arena (watch for our profile and upcoming Q&A on Syl later this week) before, and appears in Syl Arena’s awesome Speedliter’s Handbook, published last year. Her megawatt smile has gotten her roped into more than one modeling gig by photographers here at, and she takes that with amazingly good humor.

Behind the camera, she’s not what most people expect from a female photographer. 2.0 is into motorsports – in a big way. She’s got no problem slinging a 300mm f/2.8 and aiming it at cars going around corners and over ramps at breakneck speeds. As you can see from her portfolio, she’s pretty darn good at it, too. She shoots motorsports for lifestyle magazine and is getting more and more into a field traditionally dominated by male photographers.

Other interesting things to know about 2.0: She has a tattoo of Tom Servo (from Mystery Science Theater 3000) on her arm, is the creator of the most excellent and has been asked more than once to pose as WWII icon Rosie the Riveter. Her blog is at The Girl with the Tom Servo Tattoo and she can be found on Google+ as well.

We devised a set of questions we plan on sending out to a lot of photographers, and we’re pleased to have one of our own take first crack at answering them.

  1. How did you get started in photography?
    I have been taking pictures for forever and worked in a darkroom for several years. But I have only been shooting cars and rallies for less than a year.
  2. How has photography changed the way you see the world around you?
    Photography hasn’t changed how I see the world in a general sense but I do fixate a lot more on light and the time of day than perhaps your average person does.
  3. What is your favorite subject, and why?
    Motorsports, cars, and travel photography. I like anything with a sense of action.
  4. Is there a market that you want to break into or simply just try?
    I am trying to break into rally photography and racing in general. I’d like to try car portraiture.
  5. What client/project are you most looking forward to shooting next year?
    Professionally, I am looking forward to Global RallyCross again because they will be in their second year and I am curious what they will change from their debut year. As a fan, I am looking forward to the F1 U.S. Grand Prix in Austin.
  6. What do you derive inspiration from?
    I am often inspired by a quote that generally goes, “nothing is really fun until you get really good at it”. Although I have a lot of fun even as an amateur.
  7. Where do you go for inspiration when you reach a creative plateau
    If I reach a creative plateau I start looking at the praise and attention other people are getting for their work. Then I frustratingly start shooting anything I can until I snap out of it.
  8. What’s your favorite piece of gear? Why?
    My personal favorite lens is Nikon’s 14-24 f/2.8. But the most dependable, I think, go-to lens, for me, is the 70-200 in either Canon or Nikon.
  9. Where do you see the future of photography technology taking us?  How will the next generation take photos?
    Camera phones will get better. So will small point-and-shoots. There will be even more content saturation than there already is. People will have to rely more on their branding than their talent/skill alone to stand out.
  10. What do you do when you’re not shooting?
    When I’m not shooting I am sometimes working on scriptwriting projects and I travel overseas about 2-3 times a year. But most of my time is spent working at and helping coworkers with their after-work projects.
  11. What is the biggest challenge you face currently in your photography that you are trying to overcome, and what are you doing to overcome it?
    The biggest challenge is simply money. Not getting paid. Getting paid too little. Other than that, trying to overcome being intimidated by other photographers, their gear, all of that. Also, asking for media credentials can be a little stressful. Sometimes it’s rejection all around. But my biggest technical challenge is getting good at panning at 1/30th of a second!
  12. What’s the best piece of advice you can give someone just entering the photography business?
    Advice-wise, all I can do is pass on something someone told me when I was in college and has stuck with me for years: Don’t let anyone have you believe that your photography is worth less than mowing someone’s lawn. In other words, charge people! But even I don’t always follow this rule, to be honest.


For your viewing pleasure, we’ve included a gallery of her work. Please feel free to visit her work at


Alex Huff portrait and candid Copyright © 2011, Sohail Mamdani

Motorsport images Copyright © 2010, Alexandria Huff

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Sohail Mamdani is a writer and photographer based in the San Francisco Bay Area. Follow him on Twitter. You can find his blog at and his work on 500px.

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