The world of macro photography has been an interest for me ever since I got my first camera. That camera was a little Casio point and shoot that was maybe 2 or 3 megapixels. I was out shooting that first day with it and noticed on the mode dial a little flower icon and thought I’d set it to that and go shoot some flowers. I was several feet back from some Clematis (yes, I remember the exact flower) and the camera would not focus. After some trial and error I realized I needed to be closer to get focus…a LOT closer. I had accidentally discovered macro mode! Since then, it has been a wonderful journey down the road of the minuscule where I explore the “rarely seen” subjects. Here I will be discussing macro photography with the Olympus line of micro four thirds cameras and lenses and why that system is well suited for this genre. read more…
BorrowLenses staff will be taking a few days off this winter for the holidays.
On the following days we will be CLOSED. You can still use our website to make future reservations, but we will not be shipping anything out on these days. We also won’t be answering phones or email on these days. No rentals will be due on these days.
HOLIDAY CLOSURE SCHEDULE:
November 26th & 27th: Thanksgiving and Black Friday
December 25th & 26th: Christmas and Boxing Day
January 1st & 2nd: New Years Day and Day After New Year’s Day
We will be open the following days but with limited staffing (so forgive in advance any delays in your calls or emails). You’ll be able to locally pick up orders at our 2 main headquarters, make reservations, return orders, and we’ll be shipping:
December 24th: Christmas Eve
December 31st: New Years Eve
Thank you and happy holidays!
SD. HD. Full HD. Quad HD. UHD. 4K. DCI4K. Something-point-something-K. Video resolutions are confusing enough for consumers but as a content creator they are even more confounding. Here at BorrowLenses, we carry cameras that shoot everything from 720p HD all the way out to 6K. That variety can be somewhat confusing when you’re trying to sort out just which camera you need to rent and what resolution to actually shoot at once you’ve rented it. And that’s before you begin diving into the world of aspect ratios, too.
This article will try and demystify that morass a bit. Here goes.
Zeiss expands its lineup for Canon and Nikon mounts, gimbals get even smaller, and in a shocking move, Sony reveals new gear! It’s that time of the month again folks: here’s the latest edition of all the fresh, new gear that arrived at BorrowLenses in October! read more…
Big thanks to everyone who stopped by our booth at Photo Plus Expo in NYC! Expo attendees got special access to some of the latest camera gear on display in booth #1105. They also received a special coupon code worth 10%, 20%, or even 50% off a future rental (randomly selected) plus were entered to win the new GoPro HERO4 Session and gift certificates to BorrowLenses.com! Also, folks who jumped into our photo booth and put their images up on Instagram with #blbooth were entered to win a $150 certificate. read more…
Don’t let your photography skills hibernate this season. Fall is the unofficial “photographer’s favorite season” and spring gets all the love for being lucrative but winter has way more benefits than you might expect. Check out these 10 reasons why you should be getting geared up more than ever for winter. read more…
Kevin Smith is an explorer and photographer with a love of nature, wildlife, boats, and people’s experience of adventure. As a geographer and former marine park ranger in Canada’s remote regions, he is an expert wilderness guide and one of the top bear-viewing guides in the country. Since 2001, he has operated a boutique expedition cruise company in British Columbia and Alaska, guiding people to photograph the places and experiences he loves. He shares some tips for photographing bears and other wildlife in the islands and rainforest fjords of British Columbia’s north coast. read more…
In April of last year, our own Alex Huff took the time to put together an album of her portraiture using a service from one of our sister companies, MyPublisher. In the year since she wrote an article about her personal experiences, the book-building service from MyPublisher has added a few new features and options for their books.
This time around, I was asked to give it a whirl, which I did. Here are my impressions.