BL Blog

Instagram Weekly Photo Challenge

BL News

Want to get your photography featured on our blog and Instagram accounts? Each Wednesday BorrowLenses is going to announce a theme of the week and you will have until the following Tuesday to submit your entry. You may already have a photo that suits the theme or you can view it more as a weekly photo challenge. Continue reading to discover this week’s theme and how to enter! This is an exciting new opportunity that we hope will get more of our users and fans showing us what they shoot.


Breaking the Rules to Get the Most Out of Natural Light

Tips & Tricks

In photojournalism school, students are taught to underexpose when out in the field in order to achieve the richest colors and most intense contrast possible in a photograph. The trick, conventional wisdom explains, is to bring the exposure back up in post processing. I shot this way for years and it always treated me well. I’m still a big fan of the ‘underexpose method’ when shooting landscapes and documentary stories. The technique brings out the drama of what you’re trying to capture; old, wrinkly faces look like they belong to lost souls with millions of years of stories to tell, a canyon or mountain scape appears to be straight out of a dream with rainbow-like colors and dark, cloud-filled skies seem to hover over every crevice of the earth. Depth and drama are what this technique creates  — perfect for telling stories with a ‘wow’ effect. (more…)

Prime Lens Basics and Why You Should Ditch Zoom Lens Photography

Gear Talk

Prime lenses are a not-so-secret weapon favored for their fast apertures, crisp detail, and creamy bokeh.  They differ from the more commercially popular zoom lenses because of their ability to better maximize available light and separate foreground from background with aesthetically pleasing crispness.  They also possess the power to be a catalyst for creativity since they force the shooter to be more physically involved in their compositions.

50mm f/1.8 used in two different ways.

What is a Prime Lens?   (more…)

BorrowLenses Gear Rentals of the Week: 25% Off Discount

Gear of the Week

Save 25% off the following rentals now through Sunday, July 13th, 11:59 EST:

Place any of the following items in your cart for rental. Enter BLDOW in the promo code section at checkout and automatically receive 25% off those items!

Good for any future rental period so long as the order comes in before Sunday night.

This week’s discounted items are as follows:

Canon EF 400mm f/2.8L IS II USM

Sony A6000 Mirrorless Digital Camera (lens not included)

Nikon 35mm f/1.4G AF-S

Fiilex 301 LED Kit

Discount codes are for rentals only, are not transferable, are not valid on “for sale” or items for purchase, and may not be combined. Discount codes are good for any rental duration. BLDOW coupon code is valid until Sunday, July 13th, 11:59 EST. May not be combined with this week’s JULYSAVE code. rental orders only ship to U.S. addresses and renters must possess a U.S. credit card.

Freelance Filmmaker Uses BL Gear for Documentary Project

Gear Talk

Jason Aron is an avid freelance filmmaker and customer of BorrowLenses. In 2013 he raised over $50,000 for the production of a documentary film project entitled Back in Time. The film that is scheduled for release in the fall of 2015 examines the Back to the Future franchise and its cultural relevance. Aron made a 3-week journey from Santa Monica, California to Maui, Hawaii capturing the scenes for his movie with gear he rented from BL. Check out what Jason had to say about the BL gear he used while filming Back in Time.


A Photographer’s Guide to Modern Urbexing Jamie MacDonald

BL News Tips & Tricks

Jamie MacDonald is an Olympus Trailblazer who shoots nature and wildlife in the Mid-Michigan area exclusively with the Olympus Four Thirds and Micro Four Thirds camera systems. He is also a contributor for Small Camera Big Picture. As a nature and landscape photographer he enjoys exploring new areas that have often been abandoned. Learn the tools of the trade to modern “urbexing” in the article written below by Jamie MacDonald. He has also been featured on our blog discussing a new light painting tool to create a successful light painted photo


Jay Goodrich Releases New E-Book


Jay Goodrich is a journalist and adventure photographer who has frequently offered his insights about photography on our blog. He recently released  a new E-Book inspiring all photographers to remember what they love about photography and how to go about illustrating their vision. 

JayGoodrich-SpringTuneup-BL1 (more…)